Transforming Search with Google’s Generative AI

June 2, 2023

In one of its largest user experience shake-ups in years, Google has now unveiled its new generative AI capabilities. With a focus on streamlining the search process, it offers greater insight into subjects, different viewpoints, and more effective completion of tasks.

Users can go into conversational mode and ask Google further questions about the subject they’re investigating by choosing the option to “ask a follow-up question” or by choosing a suggested next step if they want to delve deeper. From one question to the next, context will be carried over.

It’s powered by some of Google’s most sophisticated LLM research to date, including as a new general-purpose model called PaLM 2 and the Multitask Unified Model (MUM), which Google employs to interpret numerous forms of media.

With Google’s Shopping Graph’s 35 billion product listings, this innovation has a big positive impact on online shopping as well. It offers condensed product information, such as reviews, ratings, pricing, and photographs, to help you make more informed purchasing decisions.

Users will have access to the latest and trustworthy results made possible by the Shopping Graphs. Google has the largest collection of constantly changing products, sellers, brands, reviews, and inventories, with more than 1.8 billion entries that are updated every hour.

Google has also recognized the value of advertisements in assisting consumers in finding pertinent products and services. As a result, advertisements will keep showing up in specific locations on the search page.

Users who have subscribed to Search Labs will get email alerts when these new generative AI tools become available. Anyone interested in joining can do so by going to the Labs icon in the most recent Google app or on the desktop version of Chrome.

According to Google, enrolled users can expect quicker subject understanding and increased productivity at work thanks to the strength of generative AI in Search.

Google stated in a blog post, “This experiment is our first step in adding generative AI to Search, and we’ll be making many updates and improvements over time.”

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Jay Parmar

Jay is a technical writer and Computer Science graduate. He is a long-term AI and ML enthusiast and writes for various platforms like HashDork, TutorialsPoint. Off-duty, Jay simplifies tech and freelances.


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