Google gives Chrome a revamp with three new generative AI features

January 24, 2024

Chrome AI

AI has come for phones, planes, and automobiles and now the Chrome browser.

The first of these features is the Tab Organizer, an AI-driven tool designed to simplify tab management. This feature intuitively groups related tabs, which should work well for multitaskers who juggle numerous tasks like trip planning, shopping, or extensive research. 

Chrome will automatically suggest and create tab groups, even proposing names and emojis for these groups for ease of future access. 

“This can be particularly helpful if you’re working on several tasks in Chrome at the same time,” writes the Chome Vice President Parisa Tabriz – a category that I, for one, certainly fall into. 

To use, right-click the tab and select “Organize Similar Tabs” or click the drop-down arrow to the left of your tab.

Chrome Ai
Chrome AI tab feature. Source: Google.

Chrome also introduced AI-generated custom themes, allowing users to create personalized browser themes and leveraging the text-to-image diffusion model used to generate wallpapers for Android 14 and Pixel 8 devices. 

Users can choose a subject, mood, visual style, and color, and Chrome will generate a theme to match these preferences. To use it, find the “Customize Chrome” side panel, click “Change Theme,” and then “Create with AI.”

Chrome AI
AI-generated themes and “Help Me Write.” Source: Google.

The third feature, “Help me write,” is set to be released in the next Chrome update. This AI-powered tool is designed to assist users in drafting content across the web. Whether it’s writing a review, crafting an RSVP, or making formal inquiries, this feature helps kickstart the writing process. 

Users simply right-click a text box on any site, select “Help Me Write,” and enter a few words to receive AI-generated suggestions.

These new features are just the beginning of Google’s plan to integrate AI and machine learning into Chrome, following its deeper integration of Gemini into Pixel devices and other AI efforts. 

Critics have argued Google AI strategies are superficial, with Gemini somewhat failing to make the mark the company intended it to. 

It didn’t help that Gemini’s marketing videos were lambasted for their rather gratuitous editing that made it look vastly more intelligent than it is. 

Gemini Ultra, the company’s most powerful AI model yet, is still largely under wraps, so critics might be best off holding their horses until then.

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Sam Jeans

Sam is a science and technology writer who has worked in various AI startups. When he’s not writing, he can be found reading medical journals or digging through boxes of vinyl records.


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