On April 23-24, 2024, the doors will open for The MarTech Summit Asia in Singapore at The Stamford Ballroom, Raffles City Convention Centre.
This fantastic in-person event is essential for MarTech professionals across multiple industries.
Like all technologically driven industries, marketing is undergoing massive AI transformation, which is sure to be a key theme discussed at the summit.
As the fourth year in Singapore, The MarTech Summit series expands in size and scale, bringing together 300+ MarTech lovers and practitioners from all industries to learn from thought leaders and exchange fresh ideas.
With 70+ speakers, three stages, and five key topic areas spread over two days, the summit offers an ideal platform to delve into the latest trends across B2C and B2B verticals.
The event covers five key areas:
- MarTech trends: AI in MarTech, generative AI & storytelling, the future of work, global & region-specific MarTech strategies, digital transformation, social media marketing, and marketing metrics
- Customer experience: Omnichannel personalization, e-commerce CX, customer loyalty & revenue generation, and AI & CX
- Data, analytics & insights: First-party data, CDP, data-driven insights & ROI, and predictive analytics
- Sales enablement: Revenue enablement, internal synergy, sales content optimization, and enablement intelligence
- Demand generation: Account-based experience (ABX), CRM, precision demand marketing, and AI & email marketing
For more information and to register, visit the official website here.
Key highlights from the MarTech Summit Asia
The MarTech Summit Asia provides an unparalleled event experience over two days, featuring three stages and five themes. Highlights include:
- Two days: On 23 and 24 April, there are 30+ sessions, five interactive roundtable discussions, and 10+ hours of networking.
- Three stages: On day 1, in the plenary room, the event explores key MarTech trends applicable to all industries. On day 2, the summit will split into B2C & B2B stages, allowing deeper dives into each sector.
- Five themes: Sessions cover the themes of MarTech Trends (Day 1); Customer Experience & Data, Analytics & Insights (Day 2 – B2C); Sales Enablement & Demand Generation (Day 2 – B2B).
Confirmed speakers for The MarTech Summit Asia 2024
Featuring 70+ speakers from various sectors, the summit promises a rich exchange of ideas and experiences. Confirmed speakers include:
- Meredith Hasko, Head of Measurement, Data & Audience, Product GTM, Google
- Winston Seow, Group Chief Marketing Officer, Ninja Van Group
- Miranda Lu, Head of Asia Marketing, Wise
- Kit Pui Lee, Director, Marketing, Esplanade
- Nakul Gaur, Director, B2B Demand Generation, Unilever
- Nancy Tang, Director, IT Commercial Services, FrieslandCampina
- … and many more leaders from companies like Mastercard, Hilton, HP, DHL, Abbott, Airbnb, DBS Bank, Pizza Hut, Singapore Economic Development Board, and more.
Selected sessions from The MarTech Summit Asia 2024
A sneak peek into the agenda reveals an array of stimulating sessions, such as:
- Fireside chat on driving holistic impact with MarTech: Winston Seow, Group Chief Marketing Officer, Ninja Van Group, and Erika Chiang, Chief Marketing Officer, Southeast Asia, Moomoo, discuss best practices and lessons learned on driving growth using MarTech.
- Panel discussion on AI in marketing – forecasts, opportunities, and challenges: Experts explore the types of AI in marketing (predictive and generative), the opportunities they present, and the challenges (ethical concerns, security risks, human-AI collaboration) that need to be addressed.
- Fireside chat on agile marketing: Kit Pui Lee, Director of Marketing at Esplanade, and Jo Gaines, Acting General Manager of APAC at Asana, discuss how marketing teams can adopt agile principles and leverage work management platforms to adapt quickly, optimize campaigns, and deliver results-driven strategies.
Key info about The MarTech Summit Asia 2024
Here’s what you need to know about The MarTech Summit Asia 2024:
- Date: April 23-24, 2024
- Venue: The Stamford Ballroom, Raffles City Convention Centre, Singapore
- Attendees: 300+ senior-level leaders
- Tickets: Both one-day and two-day tickets on offer
To secure your place at this exciting summit, visit the official website here.
