March 6, 2024, marks a significant day for MarTech professionals across the EMEA region as The MarTech Summit Berlin opens its doors at the prestigious InterContinental Berlin.
This in-person summit is a much-anticipated annual event, offering an unmatched opportunity for networking and knowledge exchange.
With over 150 attendees expected, the summit promises a day brimming with insights from more than 25 leading voices in the MarTech industry.
The theme for this year, “Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer,” sets the tone for a deep dive into the latest advancements in marketing technology.
Attendees will explore a range of topics, including AI, marketing transformation, next-gen customer experiences, and gamification, all aimed at refining marketing strategies.
A guaranteed 80:20 ratio of end-user participants for optimal learning and networking opportunities.
Key topics of discussion
The summit will cover four main areas:
- Next-gen customer experience & engagement: Delve into brand storytelling, data-driven customer journeys, and omnichannel marketing.
- Emerging marketing technologies: Explore the latest in AI, marketing mix optimization, and privacy-enhancing tools.
- Digital transformation: Unpack trends in marketing automation, sustainability, and data privacy.
- Data-driven marketing: Focus on strategies around first-party data, personalization, and big data analytics.
Confirmed speakers for the MarTech Summit Berlin 2024
The MarTech Summit Berlin, scheduled for March 6, 2024, at the InterContinental Berlin, boasts an impressive lineup of over 25 industry-leading speakers.
These experts represent a broad spectrum of sectors, from renewable energy and automotive to e-commerce and financial services, offering a diverse and rich perspective on the latest MarTech trends and strategies.
A selection of confirmed speakers includes:
- Mustafa Ibrahim, Director, Global Marketing Data Products at HelloFresh, will bring insights from the consumer services industry, focusing on leveraging data for marketing innovation.
- Adam Madacsi, Data Science & Engineering Lead at On, will share his expertise in e-commerce retail, highlighting the role of data science in driving marketing success.
- Melanie Schiller, Head of Brand Communication at Octopus Energy Germany GmbH, will discuss the utilities sector’s unique marketing challenges and opportunities.
- Iwan Uswak, Senior Expert Data Orchestration at Fressnapf, will provide a retail perspective on orchestrating customer data for personalized marketing.
- Eglantina Becheru, Global Head of Brand & Content Creative at FLIX, will offer insights into creating compelling content in the travel industry.
- Moritz Ernst, Senior Video Solutions Advisor at PlayPlay, will delve into the software development sector, focusing on video marketing solutions.
- Thomas Tauchner, Co-Founder & CEO of JENTIS, will share his expertise in IT services and consulting, with a focus on data-driven marketing technologies.
Selected sessions from The MarTech Summit Berlin 2024
The summit agenda promises a day packed with engaging and insightful sessions. A few highlights include:
- Keynote on Innovating Emails: Cyrill Gross, Product Owner at mailix by Mayoris AG, will explore the power of interactivity in email marketing, showing how to break free from traditional limitations to enhance engagement and conversions.
- Fireside Chat on Omnichannel Personalisation: Elena Zhigalina, Head of Brand & Communications at Zolar, and Roman Studeny, Product Director at Kiwi.com, will discuss strategies for creating seamless and personalized customer experiences across various channels.
- Panel Discussion on Digital Transformation: This session will feature leaders like Simon Kinzel, Head of E-Commerce at Tchibo, and Ben Polter, Global Digital CRM Manager at Beiersdorf AG, discussing the integration of new technologies to meet evolving customer expectations and business needs.
- Keynote on Customer Data Platforms: Markus Frick, Senior Consultant at b.telligent, will debunk the top myths surrounding CDPs, providing clarity on their role and potential in MarTech stacks.
Selected sessions from The MarTech Summit Berlin 2024
- Date: March 6, 2024
- Venue: Pavillon, Ground Floor, InterContinental Hotel Berlin. This central location promises an elite setting for in-depth discussions and networking.
- Time: The summit kicks off with an Arrival & Networking Breakfast at 08:15 and concludes with Networking Drinks, wrapping up at 19:00. The full day’s agenda is meticulously planned to maximize the value for each attendee.
- Tickets: Register your attendance at the official website here.
For additional information, to register, or to explore partnership opportunities, please visit the official website of The MarTech Summit Berlin.
This event is a must-attend for those eager to accelerate their MarTech capabilities and network with top professionals in the field.
