{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta lanserar AI-verktyg f\u00f6r att skapa generativa AI-annonser"},"content":{"rendered":"

Meta presenterade en rad generativa AI-verktyg f\u00f6r att skapa annonser, i syfte att effektivisera annonseringsprocessen f\u00f6r marknadsf\u00f6rare p\u00e5 sina plattformar.\u00a0<\/b><\/p>\n

Dessa verktyg, som tidigare testats i Meta's AI Sandbox sedan introduktionen i maj, kommer att g\u00f6ras tillg\u00e4ngliga f\u00f6r ett \u00f6kande antal annons\u00f6rer under det kommande \u00e5ret.<\/span><\/p>\n

I en pressinformation nyligen sa Matt Steiner, Metas VP f\u00f6r int\u00e4ktsgenerering, \"Det finns ett enormt v\u00e4rde i att kunna experimentera med generativa AI-verktyg och ha m\u00f6jlighet att ge feedback och f\u00f6rb\u00e4ttra verktygen, s\u00e4rskilt under de tidiga stadierna av produktutveckling.\"<\/span><\/p>\n

Metas annonsverktyg<\/span><\/h2>\n

Den f\u00f6rsta trion av AI-verktyg som \u00e4r redo att tas i bruk \u00e4r<\/span><\/p>\n

    \n
  1. Textvariation<\/b>: Detta verktyg genererar automatiskt flera \u00e5tergivningar av annonstexter som \u00e4r skr\u00e4ddarsydda f\u00f6r olika m\u00e5lgrupper.<\/span><\/li>\n
  2. Bildgenerering<\/b>: G\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att automatiskt skapa flera bakgrundsbilder som passar ihop med olika produkter baserat p\u00e5 texth\u00e4nvisningar.<\/span><\/li>\n
  3. Besk\u00e4rning av bilder<\/b>: Det h\u00e4r verktyget \u00e4r utformat f\u00f6r att automatiskt finjustera bildf\u00f6rh\u00e5llandet f\u00f6r kreativa resurser och s\u00e4kerst\u00e4lla att den visuella representationen f\u00f6rblir konsekvent i olika format, oavsett om det \u00e4r Reels-annonser, feed-annonser eller Stories.<\/span><\/li>\n<\/ol>\n

    Steiner f\u00f6rklarade att dessa AI-modeller h\u00e4mtar utbildning fr\u00e5n m\u00e5nga k\u00e4llor, allt fr\u00e5n annonsdata p\u00e5 Metas plattformar till data som f\u00f6rv\u00e4rvats fr\u00e5n partners, leverant\u00f6rer, tredje part och till och med vissa offentliga databaser.<\/span><\/p>\n

    Generativ AI kommer f\u00f6rmodligen att spara kreativa och medieteam betydande tid p\u00e5 att bygga annonser. Ist\u00e4llet f\u00f6r att \u00e4gna timmar \u00e5t repetitiva uppgifter som att generera m\u00e5nga versioner av samma kreativa inneh\u00e5ll eller meddelande, s\u00e4ger Meta att team kan fokusera p\u00e5 mer strategiska m\u00e5l p\u00e5 h\u00f6g niv\u00e5.<\/span><\/p>\n

    En unders\u00f6kning som Meta genomf\u00f6rde bland annons\u00f6rer som testade dessa verktyg inom AI Sandbox uppskattade att generativ AI kunde spara dem \u00f6ver fem timmar varje vecka, <\/span>enligt TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Vi tror p\u00e5 en v\u00e4rld d\u00e4r AI frig\u00f6r potentialen hos marknadsf\u00f6rare att g\u00f6ra mer av det kreativa, strategiska arbete som verkligen driver deras verksamhet fram\u00e5t\", s\u00e4ger Alvin Bowles, VP f\u00f6r Metas globala aff\u00e4rsgrupp.<\/span><\/p>\n

    Meta erk\u00e4nner behovet av ytterligare f\u00f6rfining f\u00f6r att s\u00e4kerst\u00e4lla att AI-utg\u00e5ngen matchar varje annons\u00f6rs vision.<\/span><\/p>\n

    Meta \u00e4r ytterligare optimistisk n\u00e4r det g\u00e4ller framtiden och antyder utvecklingen av ytterligare liknande AI-funktioner, inklusive innovativa s\u00e4tt att generera annonskopior och bakgrunder med specifika teman.\u00a0<\/span><\/p>\n

    F\u00f6retaget har ocks\u00e5 f\u00f6r avsikt att integrera AI-funktioner f\u00f6r aff\u00e4rsmeddelanden p\u00e5 plattformar som WhatsApp och Messenger.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta presenterade en rad generativa AI-verktyg f\u00f6r att skapa annonser, i syfte att effektivisera annonseringsprocessen f\u00f6r marknadsf\u00f6rare p\u00e5 sina plattformar. Dessa verktyg, som tidigare testats i Metas AI Sandbox sedan introduktionen i maj, kommer att g\u00f6ras tillg\u00e4ngliga f\u00f6r ett \u00f6kande antal annons\u00f6rer under det kommande \u00e5ret. I en nyligen genomf\u00f6rd pressinformation sa Matt Steiner, Metas VP f\u00f6r int\u00e4ktsgenerering, \"Det finns ett enormt v\u00e4rde i att kunna experimentera med generativa AI-verktyg och ha m\u00f6jlighet att ge feedback och f\u00f6rb\u00e4ttra verktygen, s\u00e4rskilt under de tidiga stadierna av produktutvecklingen.\" Metas annonsverktyg Den inledande trion av AI<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising process for 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