{"id":5514,"date":"2023-09-15T13:46:12","date_gmt":"2023-09-15T13:46:12","guid":{"rendered":"https:\/\/dailyai.com\/?p=5514"},"modified":"2023-09-17T17:32:17","modified_gmt":"2023-09-17T17:32:17","slug":"ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/","title":{"rendered":"AI-genererade modeller v\u00e4cker debatt om m\u00e5ngfald och representation inom mode"},"content":{"rendered":"

Det finns en chans att de modeller du ser n\u00e4r du letar efter kl\u00e4der i onlinebutiker \u00e4r AI-genererade - och skulle du ens veta det? F\u00f6rmodligen inte.\u00a0<\/b><\/p>\n

AI-bildgeneratorer som Stable Diffusion, MidJourney och DALL-E har blivit skickliga p\u00e5 att producera fotorealistiska bilder med verklighetstrogna kroppsformer, ansiktsuttryck, h\u00e5r och hudtexturer.\u00a0<\/span><\/p>\n

F\u00f6rdelarna f\u00f6r modevarum\u00e4rken \u00e4r uppenbara: genom att generera AI-modeller minskar kostnaderna f\u00f6r att anst\u00e4lla och fotografera riktiga modeller.\u00a0<\/span><\/p>\n

Att skapa bilder f\u00f6r en modekampanj kr\u00e4ver vanligtvis en betydande investering som involverar modeller, fotografer, makeupartister och stylister.\u00a0<\/span><\/p>\n

Modeller kan skapas med olika hudtoner, olika typer av h\u00e5r, kroppsstorlekar och kroppstyper... alternativen \u00e4r o\u00e4ndliga.\u00a0<\/span><\/p>\n

Modevarum\u00e4rken kan nu f\u00e5 tillg\u00e5ng till AI-plattformar som byggts specifikt f\u00f6r att generera modeller, bland annat det holl\u00e4ndska startupbolaget Laland.ai.\u00a0<\/span><\/p>\n

Michael Musandu, medgrundare och VD f\u00f6r Lalaland.ai, har som m\u00e5l att diversifiera representationen inom mainstream-mode. \"Som f\u00e4rgad person har jag alltid k\u00e4nt att jag aldrig f\u00e5tt se modeller som liknar mig sj\u00e4lv\", s\u00e4ger Musandu, som v\u00e4xte upp i Zimbabwe och Sydafrika.<\/span><\/p>\n

Musandu ser AI-modellering som ett viktigt steg mot att demokratisera och diversifiera mode. M\u00e5nga har p\u00e5pekat att detta <\/span>sker p\u00e5 bekostnad av arbetstillf\u00e4llen och f\u00f6rs\u00f6rjningsm\u00f6jligheter - och att d\u00f6lja det bakom en t\u00e4ckmantel om AI:s f\u00f6rm\u00e5ga att fr\u00e4mja m\u00e5ngfald \u00e4r etiskt tveksamt.\u00a0<\/span><\/p>\n

N\u00e4r allt kommer omkring, skulle inte fr\u00e4mjande av m\u00e5ngfald inneb\u00e4ra att betala modeller som representerar olika hudtoner, kroppstyper, h\u00e5r och andra egenskaper ist\u00e4llet f\u00f6r att sparka ut dem fr\u00e5n sina jobb?<\/span><\/p>\n

Vad \u00e4r Lalaland.ai?<\/span><\/h2>\n

Lalaland.ai grundades 2019 i Amsterdam och ligger i framkant n\u00e4r det g\u00e4ller debatten om AI:s roll inom mode.<\/span><\/p>\n

F\u00f6retaget erbjuder en AI-tj\u00e4nst f\u00f6r att generera anpassningsbara, hyperrealistiska modemodeller med hj\u00e4lp av egna plagg, med abonnemang fr\u00e5n cirka $400 per m\u00e5nad.\u00a0<\/span><\/p>\n

\"De h\u00e4r algoritmerna \u00e4r inte magiska\", s\u00e4ger Musandu p\u00e5 Lalaland.ai. \"Det \u00e4r bara maskininl\u00e4rning.\"\u00a0<\/span><\/p>\n

\"\"
En AI-genererad modell av Lalaland.ai<\/figcaption><\/figure>\n

Medan Musandu betonar att de data som anv\u00e4nds f\u00f6r att tr\u00e4na modellerna \u00e4r noggrant sammanst\u00e4llda, oroar sig kritikerna f\u00f6r att tekniken kan vidmakth\u00e5lla befintliga m\u00e4nskliga f\u00f6rdomar och ta bort jobbm\u00f6jligheter fr\u00e5n riktiga modeller.<\/span><\/p>\n

Lalaland.ai har redan f\u00e5tt n\u00e5gra h\u00f6gprofilerade kunder, d\u00e4ribland Levi Strauss & Co.\u00a0<\/span><\/p>\n

Denimvarum\u00e4rket vill anv\u00e4nda Lalaland.ai:s AI-genererade modeller f\u00f6r att avbilda ett bredare spektrum av kroppstyper och etniska bakgrunder.\u00a0<\/span><\/p>\n

Levi's f\u00f6rtydligade dock att tekniken skulle komplettera m\u00e4nskliga modeller och inte ers\u00e4tta dem.<\/span><\/p>\n

Etiska dilemman\u00a0<\/span><\/h2>\n

B\u00f6r konsumenterna veta n\u00e4r f\u00f6retag anv\u00e4nder AI-genererat inneh\u00e5ll f\u00f6r att marknadsf\u00f6ra produkter?\u00a0<\/span><\/p>\n

Musandu tycker det och s\u00e4ger: \"Vi rekommenderar starkt att varum\u00e4rken som anv\u00e4nder v\u00e5r teknik m\u00e4rker och krediterar genererade bilder som 'genererade av AI'.\"<\/span><\/p>\n

Id\u00e9n om att fr\u00e4mja m\u00e5ngfald inom mode genom att ers\u00e4tta riktiga modeller med AI-genererade modeller \u00e4r som v\u00e4ntat omstridd.\u00a0<\/span><\/p>\n

Sara Ziff, grundare och verkst\u00e4llande direkt\u00f6r f\u00f6r Model Alliance, varnar f\u00f6r att AI-genererade modeller kan vidmakth\u00e5lla befintliga oj\u00e4mlikheter.\u00a0<\/span><\/p>\n

Hon ber\u00e4ttade f\u00f6r Washington Post<\/a>\"Mode \u00e4r redan exklusivt med begr\u00e4nsade m\u00f6jligheter f\u00f6r f\u00e4rgade modeller att sl\u00e5 sig in i branschen. Att anv\u00e4nda AI-genererade modeller kan ta bort de begr\u00e4nsade m\u00f6jligheter som finns f\u00f6r f\u00e4rgade modeller och vidmakth\u00e5lla denna systemiska rasism som har pl\u00e5gat branschen alldeles f\u00f6r l\u00e4nge.\"<\/span><\/p>\n

AI inom reklam och marknadsf\u00f6ring<\/span><\/h2>\n

AI v\u00e4ver in sig i reklam och marknadsf\u00f6ring, bland annat f\u00f6r politiska kampanjer<\/a>.<\/span><\/p>\n

En grafisk designer, Eric Groza, visade AI:s potential genom att skapa en fiktiv kampanj mellan Jeep och The North Face med hj\u00e4lp av MidJourney.\u00a0<\/span><\/p>\n

\"Jeep
En fiktiv marknadsf\u00f6ringskampanj f\u00f6r Jeep x North Face skapades med MidJourney. K\u00e4lla: MidJourney LinkedIn<\/a>.<\/figcaption><\/figure>\n

Denna situation speglar den i Hollywood, d\u00e4r sk\u00e5despelare, f\u00f6rfattare och konstn\u00e4rer f\u00f6r n\u00e4rvarande strejkande<\/a> delvis p\u00e5 grund av AI:s potential att ers\u00e4tta deras jobb med kopior.\u00a0<\/span><\/p>\n

Lyle Stevens, medgrundare av influencer-marketingf\u00f6retaget Mavrck i Boston, f\u00f6rklarar: \"B\u00e5de kreat\u00f6rer och modeller kommer att beh\u00f6va anpassa sig och l\u00e4ra sig hur man licensierar sin bild och f\u00f6rs\u00f6rjer sig p\u00e5 sin konst p\u00e5 nya s\u00e4tt.\"<\/span><\/p>\n

I takt med att AI-genererade \"deep fakes\" blir allt b\u00e4ttre suddas gr\u00e4nsen mellan \u00e4kta och falskt inneh\u00e5ll ut, vilket v\u00e4cker fr\u00e5gor om representation, etik och m\u00e4nsklighetens v\u00e4sen.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Det finns en chans att de modeller du ser n\u00e4r du letar efter kl\u00e4der i onlinebutiker \u00e4r AI-genererade - och skulle du ens veta det? F\u00f6rmodligen inte. AI-bildgeneratorer som Stable Diffusion, MidJourney och DALL-E har blivit skickliga p\u00e5 att producera fotorealistiska bilder med verklighetstrogna kroppsformer, ansiktsuttryck, h\u00e5r och hudtexturer. F\u00f6rdelarna f\u00f6r modem\u00e4rken \u00e4r uppenbara: genom att skapa AI-modeller minskar kostnaderna f\u00f6r att anst\u00e4lla och fotografera riktiga modeller. Att skapa bilder f\u00f6r en modekampanj kr\u00e4ver vanligtvis en betydande investering som involverar modeller, fotografer, makeupartister och stylister. Modellerna kan genereras med olika hudtoner, olika typer av<\/p>","protected":false},"author":2,"featured_media":5515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[267,234,174],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-dall-e","tag-midjourney","tag-stable-diffusion"],"yoast_head":"\nAI-generated models stir debate on diversity and representation in fashion | DailyAI<\/title>\n<meta name=\"description\" content=\"There\u2019s a chance that the models you view when browsing for clothes in online stores are AI-generated \u2013 but would you even know? 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