{"id":2878,"date":"2023-07-22T20:51:19","date_gmt":"2023-07-22T20:51:19","guid":{"rendered":"https:\/\/dailyai.com\/?p=2878"},"modified":"2023-07-22T23:07:42","modified_gmt":"2023-07-22T23:07:42","slug":"generative-ai-is-leveling-up-fake-reviews","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2023\/07\/generative-ai-is-leveling-up-fake-reviews\/","title":{"rendered":"Generativ AI f\u00f6rb\u00e4ttrar falska recensioner"},"content":{"rendered":"

Falska recensioner \u00e4r allest\u00e4des n\u00e4rvarande och oundvikliga, men de har aldrig varit s\u00e5 sv\u00e5ra att identifiera. <\/strong><\/p>\n

Enligt vissa uppskattningar, <\/span>40% av Amazon-recensionerna \u00e4r falska<\/span><\/a>men detta omfattar \u00e4ven webbplatser som Trustpilot, Tripadvisor och Google Reviews. <\/span><\/p>\n

I april, <\/span>CNBC rapporterade<\/span><\/a> att vissa Amazon-recensioner ger bort sitt ursprung genom att b\u00f6rja sin uppskrivning med \"Som en AI-spr\u00e5kmodell ...\" F\u00f6r det mesta \u00e4r dock AI-genererade falska recensioner utmanande att identifiera med blotta \u00f6gat.\u00a0<\/span><\/p>\n

I ett f\u00f6rs\u00f6k att st\u00e4vja bedr\u00e4gliga recensioner diskuterade Federal Trade Commission (FTC) nyligen att inf\u00f6ra regler f\u00f6r att f\u00f6rbjuda falska och betalda recensioner med h\u00e5rda straff f\u00f6r alla som bryter mot dem.\u00a0<\/span><\/p>\n

Michael Atleson, advokat p\u00e5 FTC:s avdelning f\u00f6r reklammetoder, sa: \"Vi vet inte - och har egentligen inget s\u00e4tt att veta - i vilken utstr\u00e4ckning d\u00e5liga akt\u00f6rer faktiskt anv\u00e4nder n\u00e5got av dessa verktyg, och hur mycket som kan vara botgenererat kontra m\u00e4nskligt genererat.\"<\/span><\/p>\n

Det f\u00f6ruts\u00e4tter dock att man kan skilja falska recensioner fr\u00e5n riktiga, vilket \u00e4r oerh\u00f6rt sv\u00e5rt nu n\u00e4r AI \u00e4r spr\u00e5kligt exakt och kunnigt inom en m\u00e4ngd olika \u00e4mnen.\u00a0<\/span><\/p>\n

AI \u00f6kar antalet falska recensioner<\/span><\/h2>\n

Fakespot, en startup som anv\u00e4nder AI f\u00f6r att urskilja bedr\u00e4gliga recensioner, registrerade \u00f6kningar av AI-genererade falska recensioner, enligt VD Saoud Khalifah. F\u00f6retaget investerar nu i tekniker som \u00e4r utformade f\u00f6r att identifiera recensioner som skapats av AI-system, till exempel ChatGPT.<\/span><\/p>\n

\"Det som \u00e4r v\u00e4ldigt annorlunda idag \u00e4r att modellerna \u00e4r s\u00e5 pass kunniga att de kan skriva om vad som helst\", s\u00e4ger Khalifah.<\/span><\/p>\n

En annan fr\u00e5ga \u00e4r, vem kan s\u00e4ga att n\u00e5gon inte anv\u00e4nder AI f\u00f6r att hj\u00e4lpa dem att skriva en autentisk recension?\u00a0<\/span><\/p>\n

AI-genererade recensioner strider inte strikt mot Amazons policy. Enligt en <\/span>talesperson f\u00f6r f\u00f6retaget<\/span><\/a>Med hj\u00e4lp av AI kan kunderna publicera AI-skapade recensioner s\u00e5 l\u00e4nge de \u00e4r autentiska och f\u00f6ljer riktlinjerna i policyn.<\/span><\/p>\n

Nyckelfr\u00e5gan \u00e4r om den AI som har till uppgift att uppt\u00e4cka falska recensioner kan \u00f6verlista den AI som genererar dem. Saoud Khalifah fr\u00e5n Fakespot noterade att de f\u00f6rsta AI-genererade falska recensionerna som hans f\u00f6retag uppt\u00e4ckte h\u00e4rstammade fr\u00e5n Indien och skapades av \"falska granskningsg\u00e5rdar\".<\/span><\/p>\n

\"Det \u00e4r definitivt ett sv\u00e5rt test att klara f\u00f6r dessa detekteringsverktyg\", s\u00e4ger Bhuwan Dhingra, bitr\u00e4dande professor i datavetenskap vid Duke University. \"F\u00f6r om modellerna exakt matchar det s\u00e4tt som m\u00e4nniskor skriver n\u00e5got p\u00e5, d\u00e5 kan du verkligen inte skilja mellan de tv\u00e5.\"<\/span><\/p>\n

Ben Zhao, professor i datavetenskap vid University of Chicago, h\u00e4vdade p\u00e5 liknande s\u00e4tt att det \u00e4r \"n\u00e4stan om\u00f6jligt\" f\u00f6r AI att effektivt f\u00e5nga AI-genererade recensioner.\u00a0<\/span><\/p>\n

\"Det \u00e4r en st\u00e4ndig katt-och-r\u00e5tta-jakt, men i slut\u00e4ndan finns det inget grundl\u00e4ggande som skiljer ett AI-skapat inneh\u00e5ll fr\u00e5n ett annat\", s\u00e4ger han.<\/span><\/p>\n

F\u00f6r tillf\u00e4llet kommer falska recensioner att f\u00f6rbli en del av internets m\u00f6bler, och de kommer sannolikt att bli allt sv\u00e5rare att skilja fr\u00e5n den \u00e4kta varan, b\u00e5de f\u00f6r m\u00e4nniskor och de avancerade AI-system som har till uppgift att identifiera dem.\u00a0<\/span><\/p>\n

\"Det \u00e4r skr\u00e4mmande f\u00f6r konsumenterna\", s\u00e4ger Teresa Murray, chef f\u00f6r konsumentbevakningsbyr\u00e5n f\u00f6r U.S. Public Interest Research Group.\u00a0<\/span><\/p>\n

\"Redan nu hj\u00e4lper AI o\u00e4rliga f\u00f6retag att spotta ut riktiga recensioner med en samtalston i tusental p\u00e5 n\u00e5gra sekunder.\"<\/span><\/p>\n

Borta \u00e4r dagarna med d\u00e5ligt skrivna falska recensioner - g\u00f6r dig redo f\u00f6r exakt skrivna AI-recensioner som du inte kan skilja fr\u00e5n den verkliga varan. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Falska recensioner \u00e4r allest\u00e4des n\u00e4rvarande och oundvikliga, men de har aldrig varit s\u00e5 sv\u00e5ra att identifiera. Enligt vissa uppskattningar \u00e4r 40% av Amazon-recensionerna falska, men detta str\u00e4cker sig ocks\u00e5 till webbplatser som Trustpilot, Tripadvisor samt Google Reviews. I april rapporterade CNBC att vissa Amazon-recensioner ger bort sitt ursprung genom att b\u00f6rja sin skrivning med \"Som en AI-spr\u00e5kmodell ...\" F\u00f6r det mesta \u00e4r dock AI-genererade falska recensioner utmanande att identifiera med blotta \u00f6gat. I ett f\u00f6rs\u00f6k att komma till r\u00e4tta med bedr\u00e4gliga recensioner diskuterade Federal Trade Commission (FTC) nyligen att fastst\u00e4lla regler f\u00f6r att f\u00f6rbjuda falska och betalda recensioner med<\/p>","protected":false},"author":2,"featured_media":2880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[115,94,240],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-chatgpt","tag-deep-fakes","tag-fake-reviews"],"yoast_head":"\nGenerative AI is leveling up fake reviews | DailyAI<\/title>\n<meta name=\"description\" content=\"AI-generated reviews have become extremely hard to detect with the advent of advanced large language models (LLMs).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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