{"id":2764,"date":"2023-07-20T20:16:26","date_gmt":"2023-07-20T20:16:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=2764"},"modified":"2023-07-21T09:42:39","modified_gmt":"2023-07-21T09:42:39","slug":"deceased-actors-like-james-dean-can-be-resurrected-in-digital-form","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2023\/07\/deceased-actors-like-james-dean-can-be-resurrected-in-digital-form\/","title":{"rendered":"Avlidna sk\u00e5despelare som James Dean kan \u00e5teruppst\u00e5 i digital form"},"content":{"rendered":"

K\u00e4ndisar som \u00e4r \"deep fakes\" medverkar redan i filmer, vilket v\u00e4cker juridiska och etiska fr\u00e5gor om det digitala livet efter d\u00f6den.\u00a0<\/b><\/p>\n

Hollywood \u00f6versv\u00e4mmas av debatten om \"deep fakes\", \"digital likeness\" eller \"digital twins\", som alla betyder praktiskt taget samma sak: att digitalisera sk\u00e5despelarnas fysiska former och r\u00f6ster med hj\u00e4lp av AI. <\/span><\/p>\n

Sk\u00e5despelare fr\u00e5n fackf\u00f6rbundet SAG-AFTRA gick nyligen samman med skribenter fr\u00e5n WGA f\u00f6r att protestera mot anv\u00e4ndningen av AI<\/a> att kopiera och ers\u00e4tta m\u00e4nskliga bidrag till den amerikanska filmindustrin.\u00a0<\/span><\/p>\n

Man skulle kunna tro att det absolut minsta du beh\u00f6ver f\u00f6r att uppn\u00e5 detta \u00e4r uppdaterade skannar<\/a>, bilder och inspelningar av en individs kropp, g\u00e5ng, r\u00f6st och s\u00e5 vidare - men s\u00e5 \u00e4r inte n\u00f6dv\u00e4ndigtvis fallet.\u00a0<\/span><\/p>\n

Ett exempel p\u00e5 en ikon vars \"digitala tvilling\" ska medverka i en ny film \u00e4r James Dean, som tragiskt nog dog i en bilolycka 1955.<\/span><\/p>\n

Flera decennier efter sin bortg\u00e5ng har Dean f\u00e5tt rollen som huvudrollsinnehavare i en kommande film med titeln \"Back to Eden\", uppkallad efter 1955 \u00e5rs film \"East of Eden\".<\/span><\/p>\n

AI-tekniken skapade en digital klon av Dean, s\u00e5 att han kunde g\u00e5, prata och interagera med de andra sk\u00e5despelarna i filmen.\u00a0<\/span><\/p>\n

Deans image f\u00f6rvaltas av mediebyr\u00e5n WRX och dess systerlicensbolag CMG Worldwide, som ocks\u00e5 representerar stj\u00e4rnor och offentliga personer, fr\u00e5n Amelia Earhart och Bettie Page till Malcolm X och Rosa Parks.\u00a0<\/span><\/p>\n

CMG Worldwide beskriver <\/span>dess tj\u00e4nster<\/span><\/a>: \"CMG \u00e4r den aktiva aff\u00e4rsagenten f\u00f6r \u00f6ver 200 av dessa eftertraktade kunder. Under v\u00e5rt fj\u00e4rde decennium av att bevara, fr\u00e4mja och skydda v\u00e5ra kunders arv licensierar vi v\u00e5ra kunders immateriella r\u00e4ttigheter till de st\u00f6rsta f\u00f6retagen i v\u00e4rlden.\"<\/span><\/p>\n

N\u00e4r Dean dog l\u00e4mnade han efter sig en samling filmer, fotografier och ljud, som WRX kallar \"k\u00e4llmaterial\".\u00a0<\/span><\/p>\n

Dessa material bearbetas av ett team av experter f\u00f6r att skapa en digital kopia som ser ut, l\u00e5ter, r\u00f6r sig och \"fungerar\" som Dean. Det finns inget behov av uppdaterade bilder, video- och r\u00f6stinspelningar.\u00a0<\/span><\/p>\n

Att sk\u00e5despelare upptr\u00e4der postumt p\u00e5 vita duken, med hj\u00e4lp av avancerad digital teknik, \u00e4r inget nytt. K\u00e4nda personer som Carrie Fisher, Paul Walker och Harold Ramis har medverkat i postuma filmroller.\u00a0<\/span><\/p>\n

Juridiska och etiska konsekvenser<\/span><\/h2>\n

Deep fakes v\u00e4cker juridiska och etiska fr\u00e5gor som saknar motstycke.\u00a0<\/span><\/p>\n

Vem \u00e4ger r\u00e4ttigheterna till en persons \"bild\" efter d\u00f6den?<\/span><\/p>\n

Vem styr n\u00e5gons postuma karri\u00e4r och i vilket syfte? Kan de till exempel anv\u00e4ndas f\u00f6r reklam, marknadsf\u00f6ring av varum\u00e4rken och annan kommersiell anv\u00e4ndning?\u00a0<\/span><\/p>\n

Som du kanske f\u00f6rv\u00e4ntar dig finns det inga enkla svar. N\u00e4r en k\u00e4ndis d\u00f6r \u00f6verg\u00e5r \"publicitetsr\u00e4ttigheterna\" vanligtvis till n\u00e4rmaste sl\u00e4ktingar eller till den part som beviljats r\u00e4ttigheterna i ett testamente.\u00a0<\/span><\/p>\n

\u00c4ven om en k\u00e4ndis i sitt testamente skriver in att hans eller hennes \"digitala bild\" inte f\u00e5r anv\u00e4ndas, garanterar detta inte ett evigt skydd. Robin Williams begr\u00e4nsade till exempel anv\u00e4ndningen av sin bild efter sin d\u00f6d, men det p\u00e5stods <\/span>upph\u00f6r att g\u00e4lla efter 25 \u00e5r<\/span><\/a>.<\/span><\/p>\n

Juridiska experter betonar ocks\u00e5 att n\u00e4r n\u00e5gon d\u00f6r \u00e4r det relativt enkelt f\u00f6r deras familj att \"s\u00e4lja ut dem\" utan att de vet (uppenbarligen).\u00a0<\/span><\/p>\n

Dessutom f\u00f6r\u00e4ndras tekniken hela tiden - k\u00e4ndisar som skrev under p\u00e5 att de fick anv\u00e4nda sitt \"k\u00e4llmaterial\" p\u00e5 60-, 70-talet etc. hade ingen aning om att det kunde anv\u00e4ndas f\u00f6r att \u00e5teruppliva dem i digital form.\u00a0<\/span><\/p>\n

Och hur \u00e4r det med de psykologiska effekterna av digital \"\u00e5teruppst\u00e5ndelse\"? Deans kusin, Marc Winslow, s\u00e4ger: \"Jag vet inte vad jag ska tycka om det. Jag vill att han ska bli respekterad. Han var v\u00e4ldigt engagerad i sk\u00e5despeleriet och tog det p\u00e5 stort allvar. Jag skulle vilja att samma bild projicerades.\"<\/span><\/p>\n

Digitala fotsp\u00e5r \u00e4r allt du beh\u00f6ver f\u00f6r att klona n\u00e5gon\u00a0<\/span><\/h2>\n

Moderna k\u00e4ndisar - och i stort sett alla med en betydande offentlig n\u00e4rvaro - l\u00e4mnar ett digitalt fotavtryck genom sitt arbete och sina interaktioner p\u00e5 sociala medier.\u00a0<\/span><\/p>\n

Det \u00e4r enkelt att klona dem, oavsett om de ger tillst\u00e5nd eller inte. Allt du beh\u00f6ver \u00e4r lite \"k\u00e4llmaterial\".\u00a0<\/span><\/p>\n

Tekniken finns d\u00e4r, och det \u00e4r exceptionellt sv\u00e5rt att skydda sig mot digital kloning efter d\u00f6den.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

K\u00e4ndisars \"deep fakes\" \u00e4r redan med i filmer och v\u00e4cker juridiska och etiska fr\u00e5gor om det digitala livet efter d\u00f6den. I Hollywood p\u00e5g\u00e5r en debatt om \"deep fakes\", \"digital likeness\" eller \"digital twins\", som alla betyder i princip samma sak: att digitalisera sk\u00e5despelares fysiska former och r\u00f6ster med hj\u00e4lp av AI. Sk\u00e5despelare fr\u00e5n fackf\u00f6rbundet SAG-AFTRA gick nyligen samman med f\u00f6rfattare fr\u00e5n WGA f\u00f6r att protestera mot anv\u00e4ndningen av AI f\u00f6r att kopiera och ers\u00e4tta m\u00e4nskliga bidrag till den amerikanska filmindustrin. Man skulle kunna tro att det absolut minsta man beh\u00f6ver f\u00f6r att uppn\u00e5 detta \u00e4r uppdaterade skanningar, bilder och inspelningar av en individs kropp, g\u00e5ng, r\u00f6st och s\u00e5 vidare<\/p>","protected":false},"author":2,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,237,228],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-digital-twin","tag-hollywood"],"yoast_head":"\nDeceased actors like James Dean can be resurrected in digital form | DailyAI<\/title>\n<meta name=\"description\" content=\"Celebrity \u2018deep fakes\u2019 are already starring in films, provoking legal and ethical questions about digital life after death.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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