{"id":15097,"date":"2025-05-08T15:44:26","date_gmt":"2025-05-08T15:44:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=15097"},"modified":"2025-05-08T15:50:34","modified_gmt":"2025-05-08T15:50:34","slug":"netflix-adds-chatgpt-powered-ai-to-stop-you-from-scrolling-forever","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2025\/05\/netflix-adds-chatgpt-powered-ai-to-stop-you-from-scrolling-forever\/","title":{"rendered":"Netflix Adds ChatGPT-Powered AI to Stop You From Scrolling Forever"},"content":{"rendered":"<p><strong>In a bold move to tackle one of streaming\u2019s biggest frustrations, endless scrolling, Netflix just unveiled a major redesign of its TV and mobile apps featuring a ChatGPT-powered AI chatbot and TikTok-style video reels.<\/strong><\/p>\n<p class=\"p2\">You\u2019ll soon be able to ask Netflix in plain language what you\u2019re in the mood for \u201cfunny and fast-paced\u201d or \u201cdark thrillers with strong female leads\u201d and get instant, tailored recommendations.<\/p>\n<p class=\"p2\"><a href=\"https:\/\/about.netflix.com\/en\/news\/unveiling-our-innovative-new-tv-experience\">Netflix<\/a> is partnering with OpenAI to power this feature, part of a broader overhaul aimed at making content discovery faster, more intuitive, and (finally) less painful.<\/p>\n<h2 class=\"p1\"><b>What\u2019s changing<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Conversational AI Search:<\/strong> Drivs av<\/span><a href=\"https:\/\/dailyai.com\/sv\/2025\/04\/chatgpt-now-recommends-products-and-prices-with-new-shopping-features\/\"><span style=\"font-weight: 400;\"> <span class=\"noTranslate\" data-no-translation=\"\">OpenAI<\/span><\/span><\/a><span style=\"font-weight: 400;\">, this new tool lets you type or speak what you want to watch like you\u2019re chatting with a friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>TikTok-style Reels:<\/strong> Vertical, swipeable video clips on mobile will let you preview shows and movies. Like it? Tap to watch, save, or share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Smarter Design:<\/strong> Netflix is simplifying navigation, boosting real-time recommendations, and surfacing \u201cMy List\u201d content faster.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Unveiling Our Innovative New TV Experience Featuring Enhanced Design\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/2pljwu1nSDM?start=338&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Netflix says it\u2019s used AI for years to personalize artwork and recommendations. Now it\u2019s going deeper.<\/p>\n<p class=\"p2\">\u201cGenerative AI allows us to take this a step further,\u201d said <a href=\"https:\/\/ir.netflix.net\/governance\/Leadership-and-directors\/person-details\/default.aspx?ItemId=e69877e2-9d1a-4ab8-bede-8e63de19d293\">CTO Elizabeth Stone.<\/a> \u201cIt\u2019s great for our members and for the creators we work with.\u201d<\/p>\n<p class=\"p2\"><a href=\"https:\/\/ir.netflix.net\/governance\/Leadership-and-directors\/person-details\/default.aspx?ItemId=6e44ad78-10ee-41a6-92b4-336d53390fdc\">Chief Product Officer Eunice Kim<\/a> added that this is Netflix\u2019s \u201cbiggest leap forward\u201d in homepage design in over a decade.<\/p>\n<h2 class=\"p1\"><b>Rollout details<\/b><b><\/b><\/h2>\n<p class=\"p2\">The updates are launching in beta on iOS first, with a broader release expected in the coming months. Users must opt in to test the AI-powered search.<\/p>\n<p class=\"p2\">Netflix is quietly sunsetting its last <a href=\"https:\/\/www.google.com\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=https:\/\/www.netflix.com\/browse\/genre\/2869704&amp;ved=2ahUKEwjNrcmDm5SNAxW3XUEAHTfpL-UQFnoECBUQAQ&amp;usg=AOvVaw3UacqyPDcGKsrF-URzErHh\">two interactive titles<\/a>, &#8220;Black Mirror: Bandersnatch&#8221; and &#8220;Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend&#8221;, as it refocuses on AI-driven discovery. Meanwhile, competitors like Amazon are already testing generative AI in Prime Video and Alexa.<\/p>\n<p class=\"p2\">This could finally fix one of streaming\u2019s most annoying problems and signal a new wave of AI-infused entertainment experiences.<\/p>\n<p class=\"p1\">Still wondering what to watch? Soon, you can just ask.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a bold move to tackle one of streaming\u2019s biggest frustrations, endless scrolling, Netflix just unveiled a major redesign of its TV and mobile apps featuring a ChatGPT-powered AI chatbot and TikTok-style video reels. You\u2019ll soon be able to ask Netflix in plain language what you\u2019re in the mood for \u201cfunny and fast-paced\u201d or \u201cdark thrillers with strong female leads\u201d and get instant, tailored recommendations. Netflix is partnering with OpenAI to power this feature, part of a broader overhaul aimed at making content discovery faster, more intuitive, and (finally) less painful. What\u2019s changing Conversational AI Search: Powered by OpenAI, this<\/p>","protected":false},"author":15,"featured_media":15098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-15097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix Adds ChatGPT-Powered AI to Stop You From Scrolling Forever | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/sv\/2025\/05\/netflix-adds-chatgpt-powered-ai-to-stop-you-from-scrolling-forever\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Adds ChatGPT-Powered AI to Stop You From Scrolling Forever | DailyAI\" \/>\n<meta property=\"og:description\" content=\"In a bold move to tackle one of streaming\u2019s biggest frustrations, endless scrolling, Netflix just unveiled a major redesign of its TV and mobile apps featuring a ChatGPT-powered AI chatbot and TikTok-style video reels. You\u2019ll soon be able to ask Netflix in plain language what you\u2019re in the mood for \u201cfunny and fast-paced\u201d or \u201cdark thrillers with strong female leads\u201d and get instant, tailored recommendations. Netflix is partnering with OpenAI to power this feature, part of a broader overhaul aimed at making content discovery faster, more intuitive, and (finally) less painful. What\u2019s changing Conversational AI Search: Powered by OpenAI, this\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/sv\/2025\/05\/netflix-adds-chatgpt-powered-ai-to-stop-you-from-scrolling-forever\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T15:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T15:50:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/Flux_Dev_A_highly_detailed_cinematic_digital_painting_for_arti_1-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angelika Ibon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta 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