{"id":14166,"date":"2024-09-22T20:21:45","date_gmt":"2024-09-22T20:21:45","guid":{"rendered":"https:\/\/dailyai.com\/?p=14166"},"modified":"2024-09-23T16:08:55","modified_gmt":"2024-09-23T16:08:55","slug":"the-martech-summit-london-2024-ai-marketing-in-focus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/","title":{"rendered":"The MarTech Summit London 2024: AI-marknadsf\u00f6ring i fokus"},"content":{"rendered":"<p><b>Denna konferens, som \u00e4ger rum i London, erbjuder en unik m\u00f6jlighet att utforska de senaste trenderna och innovationerna inom marknadsf\u00f6ringsteknik inom B2B- och B2C-sektorerna.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Den <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">h\u00e4ndelse<\/span><\/a><span style=\"font-weight: 400;\">som \u00e4ger rum den 12-13 november 2024 p\u00e5 Convene 155 Bishopsgate, London, kommer att inneh\u00e5lla insiktsfulla fallstudier, paneldiskussioner, brandtal, keynotes och fr\u00e5gestunder med fokus p\u00e5 de senaste MarTech-trenderna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med 400+ deltagare, \u00f6ver 85% i ledande befattningar, ger toppm\u00f6tet o\u00f6vertr\u00e4ffade m\u00f6jligheter till l\u00e4rande och n\u00e4tverkande med CMO:er, chefer, direkt\u00f6rer med flera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deltagarna kommer att f\u00f6rv\u00e4rva banbrytande kunskap om MarTech-framsteg, implementeringsstrategier i verkligheten och hur tekniken f\u00f6r\u00e4ndrar marknadsf\u00f6ringsmetoder och arbetsfl\u00f6den inom b\u00e5de B2B- och B2C-sektorerna.<\/span><\/p>\n<h2>Varf\u00f6r delta i The MarTech Summit London 2024?<\/h2>\n<p><span style=\"font-weight: 400;\">Det finns m\u00e5nga anledningar till att delta i MarTech Summit London 2024:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utforska fem viktiga teman i tre etapper under tv\u00e5 dagar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e5 insikter fr\u00e5n 70+ talare och branschexperter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e4tverk med 400+ deltagare, inklusive 85%:s h\u00f6gsta ledning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta i rundabordssamtal f\u00f6r att dela med sig av och f\u00e5 olika perspektiv<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utv\u00e4rdera ny teknik f\u00f6r din MarTech-stack fr\u00e5n ledande tj\u00e4nsteleverant\u00f6rer<\/span><\/li>\n<\/ul>\n<h2>Vem b\u00f6r delta?<\/h2>\n<p><span style=\"font-weight: 400;\">MarTech Summit London 2024 \u00e4r utformad f\u00f6r chefer p\u00e5 h\u00f6g niv\u00e5 i funktioner som:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marknadsf\u00f6ring och teknik<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundupplevelse (CX) och engagemang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lojalitet och bibeh\u00e5llande av varum\u00e4rke<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data- och konsumentinsikter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marknadsf\u00f6ring av e-handel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital strategi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnikanal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sociala medier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inneh\u00e5llsstrategi och storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produktmarknadsf\u00f6ring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital omvandling och tillv\u00e4xt<\/span><\/li>\n<\/ul>\n<h2>Huvudtalare vid evenemanget<\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e5gra av de viktigaste talarna i programmet inkluderar, men \u00e4r inte begr\u00e4nsade till:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sivan Einstein, branschansvarig f\u00f6r omnikanalhandel, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neil Robins, chef f\u00f6r Digital &amp; Media, Kenvue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat Daniel, Senior Director, Growth &amp; Engagement, Monzo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Lewis-Williams, chef f\u00f6r Marketing Automation, Financial Times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namita Mediratta, CMI Director, Beauty, EMETU, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Richard Jones, chef f\u00f6r e-handel, Carlsberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kumar Amrendra, chef f\u00f6r digital marknadsf\u00f6ring, planering och datavetenskap, Sky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">James Brindley-Raynes, chef f\u00f6r den digitala kundresan, Maersk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clive Head, chef f\u00f6r CRM och lojalitet, Santander UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marie Tyler, chef f\u00f6r globalt kundengagemang, Honeywell<\/span><\/li>\n<\/ul>\n<h2>Utvalda teman och \u00e4mnen fr\u00e5n The MarTech Summit London 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Evenemanget har fem huvudteman f\u00f6rdelade p\u00e5 tre scener:<\/span><\/p>\n<p><b>Dag 1 - Plenarsalen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MarTech-trender (inklusive Marketing Automation, AI inom marknadsf\u00f6ring, digital transformation)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2C-marknadsf\u00f6ringsfasen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundupplevelse (inklusive personalisering av omnikanaler, e-handel, digital kundupplevelse)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data, analys och insikter (inklusive f\u00f6rstapartsdata, kunddataplattform, datasekretess och s\u00e4kerhet)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2B-marknadsf\u00f6ring<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Enablement (inklusive Revenue Enablement, Sales Content Optimisation, Account-Based Marketing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demand Generation (inklusive B2B Marketing Metrics, Precision Demand Marketing, Content Marketing)<\/span><\/li>\n<\/ul>\n<h2>Viktiga detaljer om evenemanget<\/h2>\n<p><span style=\"font-weight: 400;\">Skriv upp det i kalendern och f\u00f6rbered dig p\u00e5 att bli en del av detta fantastiska evenemang:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datum<\/b><span style=\"font-weight: 400;\">: 12-13 november 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plats<\/b><span style=\"font-weight: 400;\">: Convene 155 Bishopsgate, Second Floor, London EC2M 3YD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Biljetter<\/b><span style=\"font-weight: 400;\">: Tillg\u00e4nglig p\u00e5 evenemangets webbplats <\/span><a href=\"https:\/\/themartechsummit.com\/london-registration\"><span style=\"font-weight: 400;\">h\u00e4r<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bes\u00f6k den officiella <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">MarTech Summit London 2024 webbplats<\/span><\/a><span style=\"font-weight: 400;\"> f\u00f6r att s\u00e4kra din plats, se hela agendan och utforska sponsringsm\u00f6jligheter.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Denna konferens, som \u00e4ger rum i London, erbjuder en unik m\u00f6jlighet att utforska de senaste trenderna och innovationerna inom marknadsf\u00f6ringsteknik inom B2B- och B2C-sektorerna. Evenemanget, som \u00e4ger rum den 12-13 november 2024 p\u00e5 Convene 155 Bishopsgate, London, kommer att inneh\u00e5lla insiktsfulla fallstudier, paneldiskussioner, eldiga chattar, keynotes och fr\u00e5gor och svar med fokus p\u00e5 de senaste MarTech-trenderna.  Med 400+ deltagare, \u00f6ver 85% i ledande befattningar, ger toppm\u00f6tet o\u00f6vertr\u00e4ffade m\u00f6jligheter till l\u00e4rande och n\u00e4tverkande med CMO:er, chefer, direkt\u00f6rer med flera. Deltagarna kommer att f\u00f6rv\u00e4rva spetskunskap om MarTech-framsteg, implementeringsstrategier i den verkliga v\u00e4rlden och hur teknik f\u00f6r\u00e4ndrar marknadsf\u00f6ringsmetoder och<\/p>","protected":false},"author":2,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit London 2024: AI marketing in focus | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/sv\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit London 2024: AI marketing in focus | DailyAI\" \/>\n<meta property=\"og:description\" content=\"This conference, taking place in London, offers a unique opportunity to explore the latest trends and innovations in marketing technology across the B2B and B2C sectors. 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