{"id":10924,"date":"2024-03-24T17:57:14","date_gmt":"2024-03-24T17:57:14","guid":{"rendered":"https:\/\/dailyai.com\/?p=10924"},"modified":"2024-03-26T12:00:49","modified_gmt":"2024-03-26T12:00:49","slug":"openai-ventures-to-hollywood-armed-with-text-to-video-model-sora","status":"publish","type":"post","link":"https:\/\/dailyai.com\/sv\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/","title":{"rendered":"OpenAI tar sig till Hollywood med text-till-videomodellen Sora"},"content":{"rendered":"<p><b>OpenAI tar steget in i Hollywood med \"Sora\", sin imponerande text-till-video-modell.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sora, som \u00e4r planerad att lanseras f\u00f6r allm\u00e4nheten senare i \u00e5r, kan generera realistisk video fr\u00e5n textbeskrivningar och har redan f\u00e4ngslat Hollywoods intressenter, inklusive producenten Tyler Perry, som sk\u00f6t upp en expansion p\u00e5 $800 miljoner av sin <a href=\"https:\/\/dailyai.com\/sv\/2024\/02\/tyler-perry-stops-800m-studio-expansion-after-seeing-sora\/\">Studio i Atlanta<\/a> efter att ha sett dess potential p\u00e5 n\u00e4ra h\u00e5ll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perry var f\u00f6rv\u00e5nad och sa: \"Att f\u00e5 h\u00f6ra att den kan g\u00f6ra alla dessa saker \u00e4r en sak, men att faktiskt se kapaciteten, det var h\u00e4pnadsv\u00e4ckande.\" Han uttryckte dock ocks\u00e5 oro \u00f6ver arbetskraften och betonade behovet av att skydda de kreativa industrierna.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI har f\u00f6r avsikt att integrera Sora i Hollywoodproduktioner, en plan som har tagits emot d\u00e5ligt bland kreat\u00f6rer som fruktar att deras jobb \u00e4r i fara.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enligt uppgift fr\u00e5n <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-22\/openai-courts-hollywood-in-meetings-with-film-studios-directors?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">, OpenAI sa om sina planer: \"OpenAI har en avsiktlig strategi att arbeta i samarbete med industrin genom en process med iterativ utbyggnad - att rulla ut AI-framsteg i faser - f\u00f6r att s\u00e4kerst\u00e4lla s\u00e4ker implementering och f\u00f6r att ge m\u00e4nniskor en uppfattning om vad som finns i horisonten. Vi ser fram emot en kontinuerlig dialog med konstn\u00e4rer och kreat\u00f6rer.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I takt med att AI f\u00e5r allt st\u00f6rre inflytande inom underh\u00e5llningsindustrin har dess f\u00f6rm\u00e5ga att st\u00f6ra traditionella arbetsfl\u00f6den och arbetsroller blivit ett \u00e4mne f\u00f6r intensiv debatt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f6rra \u00e5rets <\/span><a href=\"https:\/\/dailyai.com\/sv\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\"><span style=\"font-weight: 400;\">F\u00f6rfattarstrejk i Hollywood<\/span><\/a><span style=\"font-weight: 400;\"> visade att m\u00e4nniskor \u00e4r ovilliga att l\u00e4gga sig ner och acceptera AI-jobbers\u00e4ttare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa strejker visade ocks\u00e5 att regiss\u00f6rerna kanske inte delar samma uppfattning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De vill ha AI och investerar aktivt i det. Allt f\u00f6r att h\u00e5lla kostnaderna nere kommer att utforskas i en bransch d\u00e4r marginalerna \u00e4r mindre \u00e4n n\u00e5gonsin.\u00a0<\/span><\/p>\n<h2>AI utmanar kreativiteten<\/h2>\n<p><span style=\"font-weight: 400;\">OpenAI:s satsning p\u00e5 Hollywood har m\u00f6tts av kontroverser. Det \u00e4r oklart hur Sora tr\u00e4nades, s\u00e4rskilt efter att teknikchefen Mira Murati blev f\u00f6rvirrad n\u00e4r hon fick fr\u00e5gan om varifr\u00e5n f\u00f6retaget fick Soras data.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">OpenAI tar m\u00f6ten med Hollywoodstudior och regiss\u00f6rer 2 VECKOR efter att deras CTO undvek fr\u00e5gor om data som de uppenbarligen stal.<\/p>\n<p>Otroligt. <a href=\"https:\/\/t.co\/qbewb5gxoO\">https:\/\/t.co\/qbewb5gxoO<\/a> <a href=\"https:\/\/t.co\/KSgQJdeujp\">pic.twitter.com\/KSgQJdeujp<\/a><\/p>\n<p>- Reid Southen (@Rahll) <a href=\"https:\/\/twitter.com\/Rahll\/status\/1771256260907639074?ref_src=twsrc%5Etfw\">22 mars 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Forskare kommer utan tvekan att unders\u00f6ka Sora p\u00e5 samma s\u00e4tt som de gjorde med MidJourney f\u00f6r att avsl\u00f6ja eventuella uppenbara upphovsr\u00e4ttsintr\u00e5ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samtidigt b\u00f6rjar f\u00f6rlusterna av arbetstillf\u00e4llen inom de kreativa sektorerna att eskalera. En nyligen genomf\u00f6rd studie, \"Future Unscripted\", visade den potentiella omfattningen av <\/span><a href=\"https:\/\/dailyai.com\/sv\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\"><span style=\"font-weight: 400;\">f\u00f6rlorade arbetstillf\u00e4llen inom underh\u00e5llningssektorn<\/span><\/a><span style=\"font-weight: 400;\">och r\u00e4knade med 204.000 f\u00f6rlorade jobb inom underh\u00e5llningsbranschen bara i USA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inom film, tv och animation - en arbetsstyrka p\u00e5 n\u00e4rmare 550.000 personer - f\u00f6rv\u00e4ntas cirka 21% arbetstillf\u00e4llen p\u00e5verkas fram till 2026, fr\u00e4mst p\u00e5 grund av integrationen av generativ AI i uppgifter som 3D-modellering, karakt\u00e4rsdesign och r\u00f6stgenerering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trots att inf\u00f6randet av generativ AI g\u00e5r l\u00e5ngsammare \u00e4r musik- och ljudinspelningsbranscherna inte immuna, med cirka 1.800 jobb i riskzonen inom samma tidsram.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Jag hatar det h\u00e4r med hela min kropp. Varf\u00f6r v\u00e4nder sig OpenAI till Hollywood? Som en sk\u00e5despelerska i Hollywood k\u00e4nns detta oroande, on\u00f6digt och OBNOXIOUS. Sn\u00e4lla, k\u00f6p inte in i n\u00e5got narrativ du h\u00f6r om att \"AI bara \u00e4r ett verktyg\". Slutspelet \u00e4r mycket tydligt att ers\u00e4tta all m\u00e4nsklig arbetskraft.... <a href=\"https:\/\/t.co\/L1HywmuvjI\">https:\/\/t.co\/L1HywmuvjI<\/a><\/p>\n<p>- Heather-Ashley Boyer (@HeatherAshleyB_) <a href=\"https:\/\/twitter.com\/HeatherAshleyB_\/status\/1771813798766346407?ref_src=twsrc%5Etfw\">24 mars 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Samtalen kring Sora speglar ett mikrokosmos av den st\u00f6rre debatten kring AI i de kreativa branscherna - en debatt som pr\u00e4glas av en blandning av f\u00f6rv\u00e4ntan inf\u00f6r framtiden och oro f\u00f6r vad som kan g\u00e5 f\u00f6rlorat i \u00f6verg\u00e5ngen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utmaningen kvarst\u00e5r: hur kan man utnyttja kraften hos AI som Sora, inte som en ers\u00e4ttning f\u00f6r m\u00e4nsklig kreativitet utan som en katalysator f\u00f6r nya uttrycksformer som respekterar integriteten. M\u00e5nga ser helt enkelt detta som om\u00f6jligt.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI tar steget in i Hollywood med \"Sora\", sin imponerande text-till-video-modell.  Sora, som \u00e4r planerad att lanseras senare i \u00e5r, kan generera realistisk video fr\u00e5n textbeskrivningar och har redan f\u00e4ngslat Hollywoods intressenter, inklusive producenten Tyler Perry, som sk\u00f6t upp en $800 miljoners expansion av sin studio i Atlanta efter att ha sett dess potential p\u00e5 n\u00e4ra h\u00e5ll.  Perry var f\u00f6rv\u00e5nad och sa: \"Att f\u00e5 h\u00f6ra att den kan g\u00f6ra alla de h\u00e4r sakerna \u00e4r en sak, men att faktiskt se kapaciteten, det var helt otroligt.\" Men han uttryckte ocks\u00e5 oro \u00f6ver arbetskraften och betonade behovet av att skydda de kreativa branscherna.  OpenAI har f\u00f6r avsikt att integrera Sora i Hollywoodproduktioner,<\/p>","protected":false},"author":2,"featured_media":10925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93,577],"class_list":["post-10924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai","tag-sora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI<\/title>\n<meta name=\"description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/sv\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/sv\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T17:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T12:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"OpenAI ventures to Hollywood armed with text-to-video model Sora\",\"datePublished\":\"2024-03-24T17:57:14+00:00\",\"dateModified\":\"2024-03-26T12:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\",\"keywords\":[\"OpenAI\",\"Sora\"],\"articleSection\":[\"Ethics &amp; 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