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In a world where the lines between reality and virtual are blurring, AI-generated pop stars are making their mark on the music industry.\u00a0<\/strong><\/p>\n

Among the protagonists is Noonoouri, a digital pop sensation created by German designer Joerg Zuber. <\/span><\/p>\n

Described as a “blue-haired, doll-faced virtual influencer,” she recently landed a <\/span>record deal with Warner Music<\/span><\/a> and has hundreds of thousands of social media followers.<\/span><\/p>\n

Notably, Noonoouri’s vocals were crafted, in part, through AI tools, earning her the title of an “AI popstar.”<\/span><\/p>\n

Mr. Zuber, discussing Noonoouri’s creation, shared, “We started with the hair, the drawings of the fabric, the movement and everything, and I slipped into a motion capture suit to walk as her… to define her movements, her gestures and everything.”<\/span><\/p>\n

He further highlighted that they wanted Noonoouri to have a more “techie” voice than a human one. Algorithms assisted in refining her vocals, matching the desired speed, tempo, and pitch.<\/span><\/p>\n

This merger of technology and music has unsurprisingly stirred debate in the music industry, with debates intensifying over whether AI might infringe upon or even replicate the distinct sound, style, or image of human artists.\u00a0<\/span><\/p>\n

\"noonoouri\"
Warner Brothers Music signed Noonoouri in September 2023. Source: Music Ally<\/a>.<\/figcaption><\/figure>\n

Noonoouri has remarkably \u2018modeled\u2019 for Balenciaga and other fashion brands, giving new meaning to ‘<\/span>AI model.\u2019<\/span><\/p>\n

Of course, there are minimal overheads related to a popstar primarily consisting of a series of data files. No tour dates, no studio recording fees, no roadies, and no rock n’ roll lifestyle to manage.\u00a0<\/span><\/p>\n

Despite admitting that ‘some AI tools’ are used in Noonoouri’s <\/span>music, her creators recently published videos to describe how she’s “not AI, but CGI” and describe the painstaking work that goes into creating her and her music.<\/p>\n