{"id":14993,"date":"2025-05-01T11:46:26","date_gmt":"2025-05-01T11:46:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=14993"},"modified":"2025-05-01T11:53:58","modified_gmt":"2025-05-01T11:53:58","slug":"visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you","status":"publish","type":"post","link":"https:\/\/dailyai.com\/ru\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/","title":{"rendered":"Visa and Mastercard Just Gave AI the Power to Shop and Pay for You"},"content":{"rendered":"<p><strong>The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences.<\/span><\/p>\n<h2><b>Visa\u2019s play<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Revealed Wednesday at the<\/span><a href=\"https:\/\/usa.visa.com\/about-visa\/newsroom\/press-releases.releaseId.21361.html\"><span style=\"font-weight: 400;\"> Visa Global Product Drop,<\/span><\/a><span style=\"font-weight: 400;\"> Visa\u2019s new platform enables developers to build AI shopping agents that can search, compare, decide, and spend using Visa\u2019s infrastructure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEach consumer sets the limits, and Visa helps manage the rest,\u201d said Jack Forestell, Visa\u2019s Chief Product and Strategy Officer.<\/span><\/p>\n<p><strong>The offering includes:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-ready credit cards with tokenized digital credentials for security<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized insights (with user consent) to improve agent performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaction tools that allow AI to complete purchases within user-defined rules<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14994\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg\" alt=\"\" width=\"992\" height=\"661\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-768x513.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-18x12.jpg 18w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-1315x878.jpg 1315w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-720x480.jpg 720w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/span><em><span style=\"font-weight: 400;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@cardmapr?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">CardMapr.nl<\/span><\/a><span style=\"font-weight: 400;\"> \u043d\u0430 <\/span><a href=\"https:\/\/unsplash.com\/photos\/blue-and-white-visa-card-on-silver-laptop-computer-s8F8yglbpjo?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Visa is working with a powerhouse list of partners: OpenAI, Microsoft, Anthropic, IBM, Mistral AI, Perplexity, Stripe, and Samsung, among others.<\/span><\/p>\n<h2><b>Mastercard\u2019s move<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just one day earlier, <\/span><a href=\"https:\/\/www.mastercard.com\/news\/press\/2025\/april\/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai\/\"><span style=\"font-weight: 400;\">Mastercard launched Agent Pay,<\/span><\/a><span style=\"font-weight: 400;\"> a tool that lets generative AI agents make purchases directly in the flow of conversation. Imagine chatting with an AI stylist that knows your size, style, and event and buys the perfect outfit for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cShe can now chat with an AI agent to proactively curate a selection of outfits\u2026 and make the purchase,\u201d Mastercard said, describing a 30th birthday planning scenario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastercard is collaborating with Microsoft, IBM, Braintree, and Checkout.com to scale these agentic experiences across industries.<\/span><\/p>\n<p><b>It\u2019s Not Just Them:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PayPal unveiled its own <\/span><a href=\"https:\/\/newsroom.paypal-corp.com\/2025-04-29-PayPal-Brings-Together-Developers,-AI-Leaders-to-Power-Agentic-Commerce-at-Dev-Days\"><span style=\"font-weight: 400;\">AI shopping agent<\/span><\/a><span style=\"font-weight: 400;\"> \u043d\u0430 \u044d\u0442\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon began testing <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shopping-app-buy-for-me-brands\"><span style=\"font-weight: 400;\">\u201cBuy for Me\u201d<\/span><\/a><span style=\"font-weight: 400;\">, an AI-powered shopping tool.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OpenAI and Google are also rolling out agents that can search, evaluate, and <\/span><a href=\"https:\/\/dailyai.com\/ru\/2025\/04\/chatgpt-now-recommends-products-and-prices-with-new-shopping-features\/\"><span style=\"font-weight: 400;\">purchase products online.<\/span><\/a><\/li>\n<\/ul>\n<h2><b>New Reality<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The age of scrolling and clicking is giving way to delegating. You\u2019ll be able to tell your AI what you need and it will go get it, securely and efficiently. Want it cheap, sustainable, and delivered tomorrow? Your agent will handle it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is becoming your new personal shopper. Visa and Mastercard just opened the door to a future where buying things is as easy as <\/span><i><span style=\"font-weight: 400;\">asking<\/span><\/i><span style=\"font-weight: 400;\">, and paying happens behind the scenes with AI doing the heavy lifting.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce. This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences. Visa\u2019s play Revealed Wednesday at the Visa Global Product Drop, Visa\u2019s new platform enables developers to build<\/p>","protected":false},"author":15,"featured_media":14995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/ru\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce. This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences. Visa\u2019s play Revealed Wednesday at the Visa Global Product Drop, Visa\u2019s new platform enables developers to build\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/ru\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T11:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T11:53:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/Flux_Dev_A_highly_detailed_cinematic_digital_painting_for_arti_2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angelika Ibon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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