{"id":9776,"date":"2024-02-06T13:21:05","date_gmt":"2024-02-06T13:21:05","guid":{"rendered":"https:\/\/dailyai.com\/?p=9776"},"modified":"2024-02-06T13:26:16","modified_gmt":"2024-02-06T13:26:16","slug":"meta-ups-the-ante-in-tackling-ai-deep-fake-content","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/02\/meta-ups-the-ante-in-tackling-ai-deep-fake-content\/","title":{"rendered":"Meta sobe a parada na luta contra os conte\u00fados falsos profundos da IA"},"content":{"rendered":"

A Meta anunciou novas iniciativas para aumentar a transpar\u00eancia relativamente aos conte\u00fados gerados por IA nas suas plataformas.<\/b><\/p>\n

Escrever num <\/span>publica\u00e7\u00e3o no blogue<\/span><\/a>Nick Clegg, Presidente da Meta para os Assuntos Globais, sublinhou o compromisso da empresa em rotular as imagens geradas por IA para ajudar os utilizadores a discernir entre conte\u00fado criado por humanos e conte\u00fado sint\u00e9tico.\u00a0<\/span><\/p>\n

Clegg afirmou: \"\u00c0 medida que a diferen\u00e7a entre conte\u00fado humano e sint\u00e9tico se vai esbatendo, as pessoas querem saber onde est\u00e1 a fronteira\". Acrescentou ainda que a Meta tem estado a \"trabalhar com parceiros da ind\u00fastria para alinhar padr\u00f5es t\u00e9cnicos comuns que sinalizam quando um conte\u00fado foi criado usando IA\".<\/span><\/p>\n

A Meta est\u00e1 a reconhecer a crescente preval\u00eancia de conte\u00fados fotorrealistas gerados por IA, agora amplamente conhecidos como deep fakes.<\/span><\/p>\n

Taylor Swift foi a mais recente v\u00edtima de um ataque expl\u00edcito de imagens n\u00e3o consentidas geradas por IA<\/a>que os utilizadores associaram a um \"desafio\" no 4Chan.<\/span><\/p>\n

Uma fraude orquestrada por falsifica\u00e7\u00f5es de v\u00eddeos roubou a uma empresa multinacional $25,6 milh\u00f5es de euros na segunda-feira.<\/p>\n

O \u00f3nus da responsabilidade de impedir a difus\u00e3o destas imagens recai diretamente sobre as empresas de redes sociais como a X e a Meta.\u00a0<\/span><\/p>\n

A Meta tem rotulado as imagens fotorrealistas criadas com a sua pr\u00f3pria funcionalidade Meta AI como \"Imaginadas com IA\" e planeia alargar esta pr\u00e1tica aos conte\u00fados gerados pelas ferramentas de outras empresas.<\/span><\/p>\n

A empresa afirma que est\u00e1 a desenvolver ferramentas capazes de identificar marcadores invis\u00edveis e metadados incorporados em imagens geradas por IA, permitindo-lhe rotular conte\u00fados de um amplo espetro de fontes, incluindo Google, OpenAI, Microsoft, Adobe, Midjourney e Shutterstock.\u00a0<\/span><\/p>\n

A Meta est\u00e1 agora preparada para aplicar estas etiquetas em todas as l\u00ednguas suportadas nas suas plataformas.\u00a0<\/span><\/p>\n

Clegg tamb\u00e9m destacou a necessidade de colabora\u00e7\u00e3o entre a ind\u00fastria tecnol\u00f3gica, escrevendo: \"Uma vez que os conte\u00fados gerados por IA aparecem em toda a Internet, temos estado a trabalhar com outras empresas da nossa ind\u00fastria para desenvolver normas comuns para a sua identifica\u00e7\u00e3o atrav\u00e9s de f\u00f3runs como a Partnership on AI (PAI). Os marcadores invis\u00edveis que utilizamos para as imagens Meta AI - metadados IPTC e marcas de \u00e1gua invis\u00edveis - est\u00e3o em conformidade com as melhores pr\u00e1ticas da PAI.\"<\/span><\/p>\n

Apesar dos melhores esfor\u00e7os e dos avan\u00e7os na luta contra as falsifica\u00e7\u00f5es profundas, Clegg salientou que a dete\u00e7\u00e3o de \u00e1udio e v\u00eddeo gerados por IA continua a ser um desafio devido \u00e0 falta de sinais compar\u00e1veis.\u00a0<\/span><\/p>\n

Mas mesmo quando se trata de imagens falsas, estas podem acumular milh\u00f5es de impress\u00f5es antes de serem completamente removidas - como vimos no \u00faltimo incidente com Taylor Swift. <\/span><\/p>\n

Outros incidentes, como o comentador Ben Shapiro que partilha um prov\u00e1vel imagem gerada por IA de um beb\u00e9 morto<\/a> do conflito israelo-palestiniano, tamb\u00e9m atraiu uma enorme aten\u00e7\u00e3o mundial antes de ser contrariada.\u00a0<\/span><\/p>\n

Como medida provis\u00f3ria, o Meta ir\u00e1 introduzir uma funcionalidade que permite aos utilizadores revelar quando partilham v\u00eddeo ou \u00e1udio gerados por IA.<\/span><\/p>\n

Mas quem \u00e9 que vai usar isso se estiver a publicar conte\u00fado concebido para gerar controv\u00e9rsia?<\/span><\/p>\n

Para al\u00e9m da rotulagem, o Meta est\u00e1 a explorar v\u00e1rias tecnologias para melhorar a sua capacidade de detetar conte\u00fados gerados por IA, mesmo na aus\u00eancia de marcadores invis\u00edveis.\u00a0<\/span><\/p>\n

Isto inclui a investiga\u00e7\u00e3o sobre a tecnologia de marcas de \u00e1gua invis\u00edveis, como a <\/span>Assinatura est\u00e1vel<\/span><\/a> desenvolvido pelo laborat\u00f3rio de investiga\u00e7\u00e3o em IA da Meta, FAIR, que integra a marca de \u00e1gua diretamente no processo de gera\u00e7\u00e3o de imagens.<\/span><\/p>\n

Elei\u00e7\u00f5es \u00e0 porta, intensifica\u00e7\u00e3o das falsifica\u00e7\u00f5es profundas<\/h2>\n

Assistimos a numerosos casos de desinforma\u00e7\u00e3o pol\u00edtica<\/a> canalizado atrav\u00e9s de falsifica\u00e7\u00f5es profundas.<\/p>\n

Google, Meta, YouTube, X e outros est\u00e3o a intensificar os esfor\u00e7os para combater as falsifica\u00e7\u00f5es profundas antes das pr\u00f3ximas elei\u00e7\u00f5es, incluindo nos EUA e no Reino Unido (muito provavelmente).<\/span><\/p>\n

\u00c0 medida que os conte\u00fados gerados por IA se tornam mais sofisticados e generalizados, aumenta a necessidade de vigil\u00e2ncia e inova\u00e7\u00e3o na autentica\u00e7\u00e3o e transpar\u00eancia dos conte\u00fados. <\/span><\/p>\n

Estar\u00e1 \u00e0 vista uma solu\u00e7\u00e3o definitiva? Parece que n\u00e3o.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A Meta anunciou novas iniciativas para aumentar a transpar\u00eancia em torno do conte\u00fado gerado por IA em suas plataformas. Escrevendo em uma postagem de blog, Nick Clegg, presidente da Meta para assuntos globais, enfatizou o compromisso da empresa em rotular imagens geradas por IA para ajudar os usu\u00e1rios a discernir entre conte\u00fado criado por humanos e sint\u00e9tico. Clegg afirmou: \"\u00c0 medida que a diferen\u00e7a entre conte\u00fado humano e sint\u00e9tico se torna mais t\u00e9nue, as pessoas querem saber onde est\u00e1 o limite.\" Acrescentou ainda que a Meta tem estado a \"trabalhar com parceiros da ind\u00fastria para alinhar normas t\u00e9cnicas comuns que assinalem quando um conte\u00fado foi criado com recurso a IA\". A Meta est\u00e1 a reconhecer a crescente preval\u00eancia de conte\u00fados fotorrealistas<\/p>","protected":false},"author":2,"featured_media":6049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[94,131],"class_list":["post-9776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-deep-fakes","tag-meta"],"yoast_head":"\nMeta ups the ante in tackling AI deep fake content | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta has announced new initiatives to enhance transparency around AI-generated content on its platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2024\/02\/meta-ups-the-ante-in-tackling-ai-deep-fake-content\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta 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