{"id":9201,"date":"2024-01-14T15:50:41","date_gmt":"2024-01-14T15:50:41","guid":{"rendered":"https:\/\/dailyai.com\/?p=9201"},"modified":"2024-01-14T15:56:41","modified_gmt":"2024-01-14T15:56:41","slug":"deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/","title":{"rendered":"Golpes de v\u00eddeo falsos no Facebook com o primeiro-ministro do Reino Unido, Rishi Sunak"},"content":{"rendered":"

Mais de 100 v\u00eddeos publicit\u00e1rios falsos com a participa\u00e7\u00e3o do Primeiro-Ministro do Reino Unido, Rishi Sunak, foram promovidos no Facebook.<\/b><\/p>\n

A empresa de comunica\u00e7\u00f5es em linha Fenimore Harper efectuou o estudo e publicou os seus resultados conclus\u00f5es do presente relat\u00f3rio<\/a>.<\/p>\n

Os an\u00fancios falsos atingiram cerca de 400 000 pessoas em 143 an\u00fancios, com origem em <\/span>de pa\u00edses como os EUA, a Turquia, a Mal\u00e1sia e as Filipinas. As despesas com an\u00fancios provavelmente excederam \u00a312.929.\u00a0<\/span><\/p>\n

Um exemplo particularmente not\u00e1vel inclui um clip fabricado da jornalista da BBC Sarah Campbell a relatar falsamente um esc\u00e2ndalo envolvendo a Sunak e uma aplica\u00e7\u00e3o alegadamente lan\u00e7ada por Elon Musk. <\/span><\/p>\n

O an\u00fancio afirma que Elon Musk \"lan\u00e7ou uma aplica\u00e7\u00e3o capaz de realizar autonomamente transac\u00e7\u00f5es de ac\u00e7\u00f5es e de mercado\" e prossegue: \"Pessoalmente, posso garantir a fiabilidade desta plataforma de investimento\".<\/span><\/p>\n

A p\u00e1gina da BBC News foi falsificada para promover um investimento fraudulento.<\/span><\/p>\n

\"Not\u00edcias
Um an\u00fancio falso e profundo conduziu os utilizadores a esta p\u00e1gina de not\u00edcias falsas da BBC que promovia um investimento fraudulento. Fonte: Fenimore Harper.<\/figcaption><\/figure>\n

Marcus Beard, o fundador da Fenimore Harper, explicou,<\/span>\u00a0\"Com o advento da clonagem de voz e de rosto, barata e f\u00e1cil de utilizar, s\u00e3o necess\u00e1rios muito poucos conhecimentos e experi\u00eancia para utilizar a imagem de uma pessoa para fins maliciosos.\"\u00a0<\/span><\/p>\n

O Comiss\u00e1rio sublinhou ainda a quest\u00e3o da insuficiente modera\u00e7\u00e3o da publicidade paga em plataformas como o Facebook, referindo que \"estes an\u00fancios s\u00e3o contr\u00e1rios a v\u00e1rias das pol\u00edticas de publicidade do Facebook. No entanto, muito poucos dos an\u00fancios que encontr\u00e1mos parecem ter sido removidos\".<\/span><\/p>\n

Em resposta, um porta-voz do governo brit\u00e2nico declarou: \"Estamos a trabalhar extensivamente em todo o governo para garantir que estamos prontos para responder rapidamente a quaisquer amea\u00e7as aos nossos processos democr\u00e1ticos atrav\u00e9s da nossa taskforce de defesa da democracia e de equipas governamentais dedicadas\".<\/p>\n

\"A nossa Lei da Seguran\u00e7a em Linha vai mais longe, impondo novos requisitos \u00e0s plataformas sociais para removerem rapidamente a desinforma\u00e7\u00e3o ilegal - incluindo quando \u00e9 gerada por IA - assim que tomam conhecimento da mesma.\"<\/span><\/p>\n

A BBC, reconhecendo a crescente preval\u00eancia da desinforma\u00e7\u00e3o, apelou \u00e0 vigil\u00e2ncia. Um porta-voz <\/span>declarado<\/span><\/a>\"Lan\u00e7\u00e1mos a BBC Verify em 2023 para enfrentar a crescente amea\u00e7a da desinforma\u00e7\u00e3o - investindo numa equipa altamente especializada com uma gama de intelig\u00eancia forense e de fonte aberta (OSINT) para investigar, verificar factos, verificar v\u00eddeos, combater a desinforma\u00e7\u00e3o, analisar dados e explicar hist\u00f3rias complexas.\"<\/span><\/p>\n

\"Criamos confian\u00e7a junto do p\u00fablico mostrando como os jornalistas da BBC conhecem a informa\u00e7\u00e3o que est\u00e3o a reportar e oferecemos explica\u00e7\u00f5es sobre como detetar conte\u00fados falsos e deepfake. Quando tomamos conhecimento de conte\u00fados falsos da BBC, actuamos rapidamente.\"<\/span><\/p>\n

A Meta, a empresa-m\u00e3e do Facebook, tamb\u00e9m abordou estas preocupa\u00e7\u00f5es. Um porta-voz da Meta comentou: \"Removemos os conte\u00fados que violam as nossas pol\u00edticas, quer tenham sido criados por IA ou por uma pessoa\".<\/span><\/p>\n

A crescente sofistica\u00e7\u00e3o e preval\u00eancia de falsifica\u00e7\u00f5es profundas geradas por IA, especialmente no contexto de campanhas pol\u00edticas, levantam grandes quest\u00f5es sobre a integridade da informa\u00e7\u00e3o na era da IA.<\/span><\/p>\n

Conte\u00fados manipulados por IA pressionam as elei\u00e7\u00f5es<\/span><\/h2>\n

\u00c0 medida que o mundo se prepara para uma s\u00e9rie de elei\u00e7\u00f5es de alto n\u00edvel em 2024 e 2025, a desinforma\u00e7\u00e3o profunda e falsa nas campanhas pol\u00edticas est\u00e1 a tornar-se um problema global generalizado.\u00a0<\/span><\/p>\n

Na Eslov\u00e1quia, manipulados por IA <\/span>\u00e1udio que retrata falsamente<\/span><\/a> figuras pol\u00edticas surgiram pouco antes das elei\u00e7\u00f5es, levantando alarmes sobre a capacidade da IA para distorcer as narrativas pol\u00edticas.<\/span><\/p>\n

Elei\u00e7\u00f5es nacionais no Bangladesh <\/span>testemunhou desafios semelhantes<\/span><\/a>em que os relat\u00f3rios destacavam a utiliza\u00e7\u00e3o, por parte de grupos pr\u00f3-governamentais, de clips noticiosos gerados por IA para influenciar a opini\u00e3o p\u00fablica.\u00a0<\/span><\/p>\n

As principais empresas de tecnologia, como a Google e a Meta, come\u00e7aram a implementar pol\u00edticas para an\u00fancios pol\u00edticos, obrigando \u00e0 divulga\u00e7\u00e3o de qualquer forma de IA ou altera\u00e7\u00f5es digitais. No entanto, estas medidas s\u00e3o muitas vezes insuficientes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Mais de 100 an\u00fancios em v\u00eddeo profundamente falsos com o Primeiro-Ministro do Reino Unido, Rishi Sunak, foram promovidos no Facebook. A empresa de comunica\u00e7\u00f5es em linha Fenimore Harper conduziu a investiga\u00e7\u00e3o e publicou as suas conclus\u00f5es neste relat\u00f3rio. Os an\u00fancios falsos chegaram a 400.000 pessoas em 143 an\u00fancios, com origem em pa\u00edses como os EUA, a Turquia, a Mal\u00e1sia e as Filipinas. Os gastos com an\u00fancios provavelmente excederam \u00a312.929. Um exemplo particularmente not\u00e1vel inclui um clip fabricado da jornalista da BBC Sarah Campbell a relatar falsamente um esc\u00e2ndalo envolvendo a Sunak e uma aplica\u00e7\u00e3o alegadamente lan\u00e7ada por Elon Musk. O an\u00fancio afirma que Elon Musk \"lan\u00e7ou uma aplica\u00e7\u00e3o<\/p>","protected":false},"author":2,"featured_media":9204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94,472],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fakes","tag-politics"],"yoast_head":"\nDeep fake video scams on Facebook feature UK Prime Minister Rishi Sunak | DailyAI<\/title>\n<meta name=\"description\" content=\"Over 100 deepfake video advertisements featuring an impersonation of UK Prime Minister Rishi Sunak have been promoted on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/\" \/>\n<meta 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