{"id":7958,"date":"2023-12-04T09:16:46","date_gmt":"2023-12-04T09:16:46","guid":{"rendered":"https:\/\/dailyai.com\/?p=7958"},"modified":"2023-12-06T22:10:17","modified_gmt":"2023-12-06T22:10:17","slug":"generative-ai-europe-explores-the-risks-and-rewards-of-gen-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/12\/generative-ai-europe-explores-the-risks-and-rewards-of-gen-ai\/","title":{"rendered":"A Generative AI Europe explora os riscos e as vantagens da IA gen\u00e9rica"},"content":{"rendered":"

A IA generativa est\u00e1 a revelar-se um enorme fator de perturba\u00e7\u00e3o na forma como as empresas de sucesso fazem neg\u00f3cios. A confer\u00eancia Generative AI Europe, em Amesterd\u00e3o, ir\u00e1 explorar o potencial transformador da IA geradora e os riscos associados que as empresas t\u00eam de gerir.<\/strong><\/p>\n

A confer\u00eancia, que decorre de 4 a 6 de dezembro, ter\u00e1 lugar no Sheraton Amsterdam Airport Hotel and Conference Center e \u00e9 uma novidade entusiasmante para a Europa. \u00c9 a \u00fanica confer\u00eancia europeia sobre a gera\u00e7\u00e3o de IA baseada em resultados de casos de utiliza\u00e7\u00e3o em sectores multifuncionais.<\/p>\n

O panorama empresarial assistiu a uma mudan\u00e7a do entusiasmo inicial com as capacidades da IA generativa para a perce\u00e7\u00e3o de que existem desafios associados ao aproveitamento dos seus benef\u00edcios.<\/p>\n

A ordem de trabalhos da confer\u00eancia reflecte um forte enfoque no fornecimento de passos pr\u00e1ticos para a implementa\u00e7\u00e3o e o aumento da IA generativa. As aplica\u00e7\u00f5es e os estudos de casos abrangem v\u00e1rios sectores, sendo que tr\u00eas dos pontos da ordem de trabalhos se destacam como particularmente interessantes.<\/p>\n

IA generativa 101 - Introdu\u00e7\u00e3o aos fundamentos<\/h2>\n

Apresentado por: Sonika Kapil, Arquiteto-Chefe de IA e Aplica\u00e7\u00f5es da Microsoft<\/p>\n

\"\"
Sonika Kapil, Arquiteta-Chefe de IA e Aplica\u00e7\u00f5es da Microsoft. Fonte: IA generativa Europa<\/figcaption><\/figure>\n

J\u00e1 ouviu falar da moda e das palavras da moda, mas o que \u00e9 que a IA generativa pode realmente fazer por si e por onde come\u00e7ar? Kapil abordar\u00e1 os fundamentos e, em seguida, explorar\u00e1 aplica\u00e7\u00f5es e possibilidades, incluindo a gera\u00e7\u00e3o de objectos 3D, a gera\u00e7\u00e3o de imagens interactivas e a gera\u00e7\u00e3o de texto.<\/p>\n

Abordar\u00e1 os conjuntos de dados e modelos que fazem a IA gen\u00e9rica funcionar e os casos de utiliza\u00e7\u00e3o pr\u00e1tica em que a tecnologia pode ser aplicada da melhor forma.<\/p>\n

A Microsoft est\u00e1 na fronteira do desenvolvimento da IA e \u00e9 o maior investidor no unic\u00f3rnio da IA Gen OpenAI. Isto faz com que Kapil seja uma fonte ideal para obter informa\u00e7\u00f5es importantes sobre o que esta tecnologia empolgante pode e ir\u00e1 fazer pelas empresas.<\/p>\n

Do PoC \u00e0 produ\u00e7\u00e3o: Como tirar partido da GenAI no mundo empresarial<\/h2>\n

Apresentado por: Sergio Gago Huerta, MD-AI & Machine Learning na Moody's<\/p>\n

\"\"
Sergio Gago Huerta, MD-AI & Machine Learning na Moody's. Fonte: Generative AI Europe<\/figcaption><\/figure>\n

A prova de conceito \u00e9 uma coisa, implementar a IA generativa numa empresa maior \u00e9 um desafio totalmente diferente. Huerta falar\u00e1 sobre como a Moody's ajudou mais de 14.000 inovadores a fazer isso com sucesso.<\/p>\n

Aborda a fase experimental e a forma de envolver os intervenientes para uma gest\u00e3o da mudan\u00e7a bem sucedida e a ado\u00e7\u00e3o de solu\u00e7\u00f5es de IA de gera\u00e7\u00e3o.<\/p>\n

A apresenta\u00e7\u00e3o tamb\u00e9m aborda a forma de escalar solu\u00e7\u00f5es em toda a empresa, mantendo-se do lado correto dos aspectos de alinhamento, como as considera\u00e7\u00f5es \u00e9ticas, legais e de conformidade.<\/p>\n

Modelos lingu\u00edsticos de grande dimens\u00e3o na IA generativa para aplica\u00e7\u00f5es comerciais: Uma perspetiva t\u00e9cnica<\/h2>\n

Apresentado por: Tanju Bulut, Arquiteto da Ind\u00fastria na Google Cloud<\/p>\n

\"\"
Tanju Bulut, Arquiteto da Ind\u00fastria na Google Cloud. Fonte: IA generativa Europa<\/figcaption><\/figure>\n

Uma das maiores oportunidades para utilizar a IA de gera\u00e7\u00e3o \u00e9 melhorar as experi\u00eancias dos clientes e permitir interac\u00e7\u00f5es inteligentes com assistentes virtuais.<\/p>\n

Bulut analisar\u00e1 em profundidade a forma como os assistentes virtuais que simulam conversas naturais podem permitir interac\u00e7\u00f5es inteligentes e sem descontinuidades com os clientes atrav\u00e9s de interfaces de voz ou de conversa\u00e7\u00e3o.<\/p>\n

Normalmente, pensamos nos assistentes de conversa\u00e7\u00e3o com IA a interagir diretamente com o cliente, mas eles podem fazer muito mais. Bulut ir\u00e1 demonstrar como os assistentes virtuais podem capacitar os agentes humanos dos centros de contacto com sugest\u00f5es e respostas em tempo real para melhor servir os clientes durante uma chamada.<\/p>\n

Se pretende aumentar a escala e melhorar a forma como a sua empresa presta apoio ao cliente, ent\u00e3o este pode ser um fator de mudan\u00e7a.<\/p>\n

Um evento emocionante<\/h2>\n

A lista de oradores da confer\u00eancia inclui especialistas em IA de empresas como a Philips, a Bayer, a Astra Zeneca, a IKEA, entre outras. Estes oradores n\u00e3o s\u00e3o meros acad\u00e9micos, s\u00e3o as pessoas que conduzem a IA generativa nestas diversas ind\u00fastrias.<\/p>\n

Por este motivo, a confer\u00eancia promete um forte enfoque nas aplica\u00e7\u00f5es pr\u00e1ticas do mundo real da IA generativa. A oportunidade de estabelecer contactos que este evento oferece \u00e9 tamb\u00e9m uma perspetiva interessante, com a presen\u00e7a de alguns dos maiores investidores europeus em IA.<\/p>\n

Pode ver mais pormenores e reserve os seus bilhetes aqui<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

A IA generativa est\u00e1 a revelar-se um enorme fator de perturba\u00e7\u00e3o na forma como as empresas de sucesso fazem neg\u00f3cios. A confer\u00eancia Generative AI Europe em Amesterd\u00e3o ir\u00e1 explorar o potencial transformador da IA generativa e os riscos associados que as empresas t\u00eam de gerir. A confer\u00eancia, que decorre de 4 a 6 de dezembro, ter\u00e1 lugar no Sheraton Amsterdam Airport Hotel and Conference Center e \u00e9 uma novidade empolgante para a Europa. \u00c9 a \u00fanica confer\u00eancia europeia sobre a gera\u00e7\u00e3o de IA baseada em resultados de casos de utiliza\u00e7\u00e3o em sectores multifuncionais. No panorama empresarial, assistiu-se a uma mudan\u00e7a do entusiasmo inicial com as capacidades da IA generativa para<\/p>","protected":false},"author":6,"featured_media":8005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[107],"class_list":["post-7958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-generative-ai"],"yoast_head":"\nGenerative AI Europe explores the risks and rewards of Gen AI | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/12\/generative-ai-europe-explores-the-risks-and-rewards-of-gen-ai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI Europe explores the risks and rewards of Gen AI | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Generative AI is proving to be a huge disrupter in the way successful companies do business. The Generative AI Europe conference in Amsterdam will explore the transformative potential of Generative AI and the associated risks that companies need to manage. The conference, which runs from 4-6 December, will be held at the Sheraton Amsterdam Airport Hotel and Conference Center and is an exciting first for Europe. It\u2019s the only European Gen AI conference based on results from use cases in cross-functional industries. 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