{"id":7406,"date":"2023-11-14T20:36:59","date_gmt":"2023-11-14T20:36:59","guid":{"rendered":"https:\/\/dailyai.com\/?p=7406"},"modified":"2023-11-14T20:57:57","modified_gmt":"2023-11-14T20:57:57","slug":"youtube-unleashes-package-of-measures-to-combat-ai-misuse","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/11\/youtube-unleashes-package-of-measures-to-combat-ai-misuse\/","title":{"rendered":"YouTube lan\u00e7a pacote de medidas para combater a utiliza\u00e7\u00e3o abusiva da IA"},"content":{"rendered":"

O YouTube revelou uma s\u00e9rie de medidas e directrizes para combater a utiliza\u00e7\u00e3o indevida relacionada com a IA, em especial no que diz respeito \u00e0 m\u00fasica falsa profunda e gerada por IA.\u00a0<\/b><\/p>\n

A decis\u00e3o surge no meio de uma press\u00e3o crescente para tomar medidas em rela\u00e7\u00e3o \u00e0 m\u00fasica gerada por IA e aos conte\u00fados profundamente falsos, exemplificados por can\u00e7\u00f5es como \"Heart on My Sleeve\", com vozes geradas por IA que se assemelham a Drake e The Weeknd sem a sua autoriza\u00e7\u00e3o.\u00a0<\/span><\/p>\n

O Universal Music Group criticou a can\u00e7\u00e3o por \"infringir conte\u00fados criados com IA generativa\".<\/span><\/p>\n

Ap\u00f3s algum debate, os Grammys declararam recentemente que tais composi\u00e7\u00f5es <\/span>n\u00e3o ser\u00e3o considerados para pr\u00e9mios<\/span><\/a>.<\/span><\/p>\n

O YouTube \u00e9 <\/span>atualiza\u00e7\u00e3o do seu processo de reclama\u00e7\u00e3o em mat\u00e9ria de privacidade<\/span><\/a> para permitir queixas sobre falsifica\u00e7\u00f5es profundas, especificando que nem todos os conte\u00fados desse tipo ser\u00e3o removidos, com factores como a par\u00f3dia e a s\u00e1tira a desempenharem um papel na tomada de decis\u00f5es.<\/span><\/p>\n

Al\u00e9m disso, os criadores devem agora revelar quando utilizam conte\u00fados manipulados ou sint\u00e9ticos, incluindo material gerado por IA.\u00a0<\/span><\/p>\n

Isto \u00e9 particularmente importante para conte\u00fados que discutam temas sens\u00edveis como elei\u00e7\u00f5es e crises de sa\u00fade p\u00fablica. O YouTube tamb\u00e9m mencionou que o n\u00e3o cumprimento destas directrizes pode levar \u00e0 remo\u00e7\u00e3o do conte\u00fado ou \u00e0 suspens\u00e3o dos pagamentos de publicidade.<\/span><\/p>\n

Al\u00e9m disso, ser\u00e1 acrescentada \u00e0s descri\u00e7\u00f5es dos v\u00eddeos uma etiqueta que identifica os conte\u00fados gerados por IA, com maior destaque para os temas sens\u00edveis.\u00a0<\/span><\/p>\n

A empresa declarou que o material gerado por IA que viole as directrizes de conte\u00fado existentes, como os v\u00eddeos violentos criados sinteticamente, tamb\u00e9m ser\u00e1 removido.<\/span><\/p>\n

Eis um resumo do arsenal de ferramentas do YouTube para combater a utiliza\u00e7\u00e3o abusiva da IA:<\/span><\/p>\n

    \n
  1. Requisitos de divulga\u00e7\u00e3o e r\u00f3tulos de conte\u00fado<\/b>: Os criadores devem revelar se os seus conte\u00fados incluem material alterado ou sint\u00e9tico que seja realista, nomeadamente quando utilizam ferramentas de IA. Isto \u00e9 crucial para conte\u00fados que debatam temas sens\u00edveis como elei\u00e7\u00f5es e crises de sa\u00fade p\u00fablica. O incumprimento pode levar \u00e0 remo\u00e7\u00e3o de conte\u00fados ou a outras san\u00e7\u00f5es.<\/span><\/li>\n
  2. Informa\u00e7\u00f5es do visualizador<\/b>: O YouTube planeia informar os espectadores sobre os conte\u00fados sint\u00e9ticos atrav\u00e9s de etiquetas no painel de descri\u00e7\u00e3o e, no caso de temas sens\u00edveis, de forma mais vis\u00edvel no leitor de v\u00eddeo.<\/span><\/li>\n
  3. Remo\u00e7\u00e3o de conte\u00fados em casos de alto risco<\/b>: Os media sint\u00e9ticos que representem um risco de danos, independentemente da etiqueta, ser\u00e3o removidos se violarem as Directrizes da Comunidade. Isto inclui conte\u00fados que representem viol\u00eancia realista com o objetivo de chocar ou enojar os espectadores.<\/span><\/li>\n
  4. Processo de pedido de privacidade<\/b>: O YouTube vai permitir pedidos de remo\u00e7\u00e3o de conte\u00fados gerados por IA ou alterados que simulem o rosto ou a voz de uma pessoa identific\u00e1vel. As decis\u00f5es basear-se-\u00e3o em factores como a par\u00f3dia ou a s\u00e1tira, a possibilidade de identifica\u00e7\u00e3o da pessoa e o seu estatuto p\u00fablico.<\/span><\/li>\n
  5. Disposi\u00e7\u00f5es especiais para conte\u00fados musicais<\/b>: Os parceiros musicais podem solicitar a remo\u00e7\u00e3o de m\u00fasica gerada por IA que imite a voz \u00fanica de um artista. Nestes casos, o YouTube avaliar\u00e1 factores como a relev\u00e2ncia das not\u00edcias ou da cr\u00edtica.<\/span><\/li>\n
  6. IA na modera\u00e7\u00e3o de conte\u00fados<\/b>: O YouTube utiliza uma combina\u00e7\u00e3o de tecnologia de IA e an\u00e1lise humana para aplicar as Directrizes da Comunidade. Os classificadores de IA ajudam a detetar potenciais viola\u00e7\u00f5es, enquanto os revisores humanos confirmam as viola\u00e7\u00f5es das pol\u00edticas. A IA generativa \u00e9 particularmente \u00fatil para identificar e abordar novas formas de abuso.<\/span><\/li>\n
  7. Criar responsabilidade pelas ferramentas de IA<\/b>: O YouTube est\u00e1 concentrado no desenvolvimento de ferramentas de IA com salvaguardas incorporadas para evitar a produ\u00e7\u00e3o de conte\u00fados inadequados. Est\u00e1 tamb\u00e9m a preparar-se para potenciais evas\u00f5es por parte de maus actores atrav\u00e9s de melhorias cont\u00ednuas e de equipas dedicadas \u00e0 dete\u00e7\u00e3o de amea\u00e7as.<\/span><\/li>\n<\/ol>\n

    Isto segue uma tend\u00eancia mais ampla do sector para expor conte\u00fados relacionados com a IA que n\u00e3o pretendem dar um contributo genu\u00edno e fi\u00e1vel para as plataformas. <\/span><\/p>\n

    Empresas como a Meta tamb\u00e9m introduzem <\/span>requisitos para os anunciantes pol\u00edticos<\/span><\/a> para divulgar a utiliza\u00e7\u00e3o de IA nos an\u00fancios. Desinforma\u00e7\u00e3o\u00a0<\/span><\/p>\n

    Isto resulta de uma mistura de press\u00e3o p\u00fablica e privada, com as empresas de IA a procurarem mostrar vontade de cumprir as promessas feitas em v\u00e1rios quadros volunt\u00e1rios.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    O YouTube revelou uma s\u00e9rie de medidas e directrizes para combater a utiliza\u00e7\u00e3o indevida relacionada com a IA, em especial no que diz respeito \u00e0 m\u00fasica gerada por IA e \u00e0 m\u00fasica profundamente falsa. A decis\u00e3o surge no meio de uma press\u00e3o crescente para tomar medidas em rela\u00e7\u00e3o \u00e0 m\u00fasica gerada por IA e ao conte\u00fado falso profundo, exemplificado por can\u00e7\u00f5es como \"Heart on My Sleeve\", com vocais gerados por IA que se assemelham a Drake e The Weeknd sem a sua permiss\u00e3o. O Universal Music Group criticou a can\u00e7\u00e3o por \"infringir conte\u00fado criado com IA generativa\". Ap\u00f3s algum debate, os Grammys declararam recentemente que tais composi\u00e7\u00f5es n\u00e3o ser\u00e3o consideradas para pr\u00e9mios. O YouTube est\u00e1 a atualizar o seu processo de reclama\u00e7\u00e3o de privacidade para permitir reclama\u00e7\u00f5es sobre deep fakes, especificando que n\u00e3o<\/p>","protected":false},"author":2,"featured_media":7407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,94,183],"class_list":["post-7406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-deep-fakes","tag-youtube"],"yoast_head":"\nYouTube unleashes package of measures to combat AI misuse | DailyAI<\/title>\n<meta name=\"description\" content=\"YouTube has unveiled a host of measures and guidelines to combat AI-related misuse, particularly for AI-generated and deep fake music.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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