{"id":7137,"date":"2023-11-06T04:32:57","date_gmt":"2023-11-06T04:32:57","guid":{"rendered":"https:\/\/dailyai.com\/?p=7137"},"modified":"2023-11-06T04:32:57","modified_gmt":"2023-11-06T04:32:57","slug":"ai-silences-doritos-crunch-so-gamers-can-snack-quietly","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/11\/ai-silences-doritos-crunch-so-gamers-can-snack-quietly\/","title":{"rendered":"A IA silencia o Doritos crunch para que os jogadores possam petiscar tranquilamente"},"content":{"rendered":"<p><strong>Enquanto os chefes de Estado se debatem com os riscos existenciais que a IA representa, a PepsiCo est\u00e1 a utilizar a IA para resolver problemas do mundo real causados pelo seu popular snack Doritos.<\/strong><\/p>\n<p>Quando os jogadores comem aperitivos estaladi\u00e7os, os sons de estaladi\u00e7o s\u00e3o ouvidos em alto e bom som nos auscultadores dos seus colegas jogadores.<\/p>\n<p>Os jogadores casuais podem considerar que isto n\u00e3o \u00e9 um problema, mas os jogos podem tornar-se extremamente competitivos e h\u00e1 quem diga que os sons dos petiscos s\u00e3o uma distra\u00e7\u00e3o que diminui o desempenho.<\/p>\n<p>Para resolver este problema, a PepsiCo pediu \u00e0 Smooth Technology para desenvolver o Doritos Silent, que impede que qualquer som de tritura\u00e7\u00e3o seja transmitido atrav\u00e9s do microfone do auricular do jogador.<\/p>\n<p>Dylan Fashbaugh, um dos principais programadores da Smooth Technology, afirmou: \"Todos sabemos que os jogadores adoram Doritos, mas aquele crocante inconfund\u00edvel pode muitas vezes perturbar esses momentos de jogo intensos. Trabalh\u00e1mos para garantir que os jogadores podem desfrutar do estaladi\u00e7o dos Doritos sem perturbar os seus companheiros de jogo, proporcionando uma melhor experi\u00eancia de jogo.\"<\/p>\n<p><iframe loading=\"lazy\" title=\"DORITOS SILENT: JOGO LIGADO, CRISE DESLIGADA\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/LE8A15Z0Apk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A IA foi treinada com mais de 5.000 Doritos crunches por algu\u00e9m que agora tem um item bastante interessante para adicionar ao seu curr\u00edculo.<\/p>\n<p>A <a href=\"https:\/\/www.pcgamer.com\/i-put-doritos-new-noise-suppression-tech-to-the-test-across-5-separate-crisp-brands-and-was-appalled-by-the-results\/\" target=\"_blank\" rel=\"noopener\">cr\u00edtico na PC Gamer<\/a> considerou a ideia \"profundamente est\u00fapida\", mas admitiu que o software funcionou bastante bem, embora com resultados vari\u00e1veis para outros aperitivos.<\/p>\n<p>Pode ser f\u00e1cil rir-se disto como uma manobra de marketing, mas a ind\u00fastria dos jogos \u00e9 um mercado enorme que continua a crescer. Em 2023, prev\u00ea-se que as receitas dos jogos atinjam $188 mil milh\u00f5es.<\/p>\n<p>A conce\u00e7\u00e3o de jogos e o controlo de personagens n\u00e3o-jogadores poder\u00e3o ser os aspectos em que o impacto da IA se faz sentir mais, em vez do cancelamento de ru\u00eddos de lanches com recurso \u00e0 IA.<\/p>\n<p>Se quiser experimentar o Doritos Silent, pode descarreg\u00e1-lo a partir da p\u00e1gina <a href=\"https:\/\/www.doritos.co.uk\/SILENT\" target=\"_blank\" rel=\"noopener\">S\u00edtio Web da Doritos<\/a>. Mesmo que n\u00e3o seja um jogador, poder\u00e1 achar isto \u00fatil para petiscar durante a sua pr\u00f3xima reuni\u00e3o Zoom ou Teams.<\/p>","protected":false},"excerpt":{"rendered":"<p>Enquanto os chefes de Estado se debatem com os riscos existenciais que a IA representa, a PepsiCo est\u00e1 a utilizar a IA para resolver problemas do mundo real causados pelo seu popular snack Doritos. Quando os jogadores comem salgadinhos estaladi\u00e7os, o som do estaladi\u00e7o chega alto e bom som aos auscultadores dos outros jogadores. Os jogadores casuais podem considerar que isto n\u00e3o \u00e9 um problema, mas os jogos podem tornar-se extremamente competitivos e h\u00e1 quem diga que os sons dos aperitivos s\u00e3o uma distra\u00e7\u00e3o que diminui o desempenho. Para resolver este problema, a PepsiCo pediu \u00e0 Smooth Technology para desenvolver o Doritos Silent, que impede que qualquer som de tritura\u00e7\u00e3o seja transmitido atrav\u00e9s do microfone do auricular do jogador. Dylan Fashbaugh, um dos principais programadores da<\/p>","protected":false},"author":6,"featured_media":7139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[467],"class_list":["post-7137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI silences Doritos crunch so gamers can snack quietly | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/11\/ai-silences-doritos-crunch-so-gamers-can-snack-quietly\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI silences Doritos crunch so gamers can snack quietly | DailyAI\" \/>\n<meta property=\"og:description\" content=\"While heads of state grapple with the existential risks AI poses, PepsiCo is using AI to solve real-world problems caused by its popular Doritos snack. When gamers eat crunchy snacks the crunching sounds come through loud and clear on the headsets of their fellow gamers. Casual gamers might dismiss this as a non-issue but gaming can get extremely competitive with some saying the sounds of snacking are a performance-diminishing distraction. To fix this, PepsiCo asked Smooth Technology to develop Doritos Silent which stops any crunching sounds from being transmitted over a gamer\u2019s headset mic. Dylan Fashbaugh, a lead developer at\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/pt\/2023\/11\/ai-silences-doritos-crunch-so-gamers-can-snack-quietly\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T04:32:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/11\/Doritos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugene van der Watt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugene van der Watt\" \/>\n\t<meta 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