{"id":6710,"date":"2023-10-23T18:56:15","date_gmt":"2023-10-23T18:56:15","guid":{"rendered":"https:\/\/dailyai.com\/?p=6710"},"modified":"2023-10-23T20:06:35","modified_gmt":"2023-10-23T20:06:35","slug":"apple-increases-investment-in-generative-ai-to-1-billion-yearly","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/","title":{"rendered":"A Apple aumenta o investimento em IA generativa para $1 mil milh\u00f5es por ano"},"content":{"rendered":"

A Apple est\u00e1 a canalizar at\u00e9 $1 mil milh\u00f5es por ano para o desenvolvimento de produtos de IA generativa.\u00a0<\/b><\/p>\n

Em abril, o CEO da Apple, Tim Cook <\/span>disse IA generativa<\/span><\/a> era \"muito interessante\", mas a Apple iria ser \"deliberada e ponderada\" na sua abordagem. Ser\u00e1 que essa abordagem est\u00e1 agora a chegar?<\/span><\/p>\n

Este compromisso financeiro crescente, inicialmente noticiado pela Bloomberg, sugere que a Apple est\u00e1 a intensificar os seus esfor\u00e7os em mat\u00e9ria de IA, em especial para melhorar a Siri, as Mensagens e a Apple Music. <\/span><\/p>\n

A Apple n\u00e3o tem feito grande alarido sobre a IA em geral, embora a <\/span>iPhones mais recentes<\/span><\/a> inclu\u00eda uma sele\u00e7\u00e3o de caracter\u00edsticas inovadoras parcialmente apoiadas pela aprendizagem autom\u00e1tica.\u00a0<\/span><\/p>\n

A empresa encontra-se agora em modo de recupera\u00e7\u00e3o, respondendo aos avan\u00e7os e lan\u00e7amentos de produtos dos principais concorrentes no espa\u00e7o da IA, incluindo a Google, a Microsoft e a Amazon.\u00a0<\/span><\/p>\n

Ao contr\u00e1rio destes gigantes da tecnologia, a Apple ainda n\u00e3o revelou um produto de IA generativa compar\u00e1vel ao ChatGPT da OpenAI ou ao Google Bard. Ser\u00e1 que precisam de um? <\/span><\/p>\n

Talvez n\u00e3o agora, mas as ferramentas de IA generativa podem tornar-se essenciais para a comercializa\u00e7\u00e3o de novos dispositivos m\u00f3veis, especialmente porque a Google n\u00e3o tem sido t\u00edmida em lan\u00e7ar <\/span>Ferramentas de IA para os telem\u00f3veis Pixel 8<\/span><\/a>.\u00a0<\/span><\/p>\n

Nos \u00faltimos meses, a Apple tem feito progressos no dom\u00ednio da IA, desenvolvendo a sua pr\u00f3pria estrutura de modelos de linguagem de grande dimens\u00e3o (LLM), denominada Ajax, e um projeto de chatbot interno, segundo rumores, apelidado de Apple GPT. No entanto, estas inova\u00e7\u00f5es continuam a ser mantidas em segredo.\u00a0<\/span><\/p>\n

Olhando para o futuro, a Apple prev\u00ea um futuro em que a IA desempenha um papel central na Siri, Mensagens e Apple Music. No caso do Apple Music, a empresa pretende utilizar a IA para gerar listas de reprodu\u00e7\u00e3o automaticamente, emulando as colabora\u00e7\u00f5es do Spotify com a OpenAI. Al\u00e9m disso, a Apple est\u00e1 a explorar o potencial da IA para ajudar os programadores de aplica\u00e7\u00f5es no Xcode.<\/span><\/p>\n

John Giannandrea e Craig Federighi, os vice-presidentes da Apple respons\u00e1veis pela IA e pela engenharia de software, est\u00e3o a liderar os projectos de IA da Apple, com Eddy Cue, respons\u00e1vel pelos servi\u00e7os, a desempenhar tamb\u00e9m um papel crucial.\u00a0<\/span><\/p>\n

A equipa de Giannandrea est\u00e1 a concentrar-se em melhorar a Siri para criar uma vers\u00e3o mais inteligente e conversacional que possa acompanhar a Alexa.<\/span><\/p>\n

O grupo de Federighi est\u00e1 a integrar a IA na pr\u00f3xima vers\u00e3o do iOS, melhorando a capacidade da Siri e da aplica\u00e7\u00e3o Mensagens para compreender e completar consultas e frases.\u00a0<\/span><\/p>\n

A equipa de Cue est\u00e1 a explorar aplica\u00e7\u00f5es de IA em aplica\u00e7\u00f5es como o Apple Music para funcionalidades como listas de reprodu\u00e7\u00e3o geradas automaticamente.<\/span><\/p>\n

A Apple tamb\u00e9m est\u00e1, supostamente, a decidir se vai implementar a IA generativa inteiramente no dispositivo, atrav\u00e9s da nuvem ou uma combina\u00e7\u00e3o de ambos.\u00a0<\/span><\/p>\n

Uma abordagem no dispositivo ofereceria respostas mais r\u00e1pidas e melhor privacidade, mas uma configura\u00e7\u00e3o baseada na nuvem poderia lidar com opera\u00e7\u00f5es mais avan\u00e7adas. <\/span><\/p>\n

I<\/span>n not\u00edcias relacionadas, os investigadores constru\u00edram uma nova forma de trans\u00edstor<\/a> que pode lidar com cargas de trabalho locais de aprendizagem autom\u00e1tica no dispositivo. P\u00f3lo Norte da IBM<\/a> procura tamb\u00e9m permitir a aprendizagem autom\u00e1tica em dispositivos port\u00e1teis, reduzindo a necessidade de enviar dados para a nuvem para processamento externo.\u00a0<\/span><\/p>\n

Parece que a Apple est\u00e1 finalmente a sentir a press\u00e3o \u00e0 medida que a IA generativa entra nos dispositivos port\u00e1teis, algo que n\u00e3o vai querer que os seus clientes percam.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A Apple est\u00e1 a canalizar at\u00e9 $1 mil milh\u00f5es por ano para o desenvolvimento de produtos de IA generativa. Em abril, o CEO da Apple, Tim Cook, disse que a IA generativa era \"muito interessante\", mas a Apple seria \"deliberada e cuidadosa\" em sua abordagem. Essa abordagem est\u00e1 agora a chegar? Este compromisso financeiro crescente, inicialmente relatado pela Bloomberg, sugere que a Apple est\u00e1 intensificando seus esfor\u00e7os de IA, particularmente no aprimoramento do Siri, Mensagens e Apple Music. A Apple n\u00e3o tem feito grande alarido sobre a IA em geral, embora os iPhones mais recentes incluam uma sele\u00e7\u00e3o de funcionalidades inovadoras parcialmente suportadas pela aprendizagem autom\u00e1tica. A empresa encontra-se agora em modo de recupera\u00e7\u00e3o, respondendo aos avan\u00e7os<\/p>","protected":false},"author":2,"featured_media":6711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,107],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-generative-ai"],"yoast_head":"\nApple increases investment in generative AI to $1 billion yearly | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple is allegedly channeling as much as $1 billion annually into developing generative AI products.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/\" \/>\n<meta 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