{"id":5514,"date":"2023-09-15T13:46:12","date_gmt":"2023-09-15T13:46:12","guid":{"rendered":"https:\/\/dailyai.com\/?p=5514"},"modified":"2023-09-17T17:32:17","modified_gmt":"2023-09-17T17:32:17","slug":"ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/","title":{"rendered":"Modelos gerados por IA suscitam debate sobre diversidade e representa\u00e7\u00e3o na moda"},"content":{"rendered":"

H\u00e1 uma hip\u00f3tese de os modelos que v\u00ea quando procura roupa em lojas online serem gerados por IA - e ser\u00e1 que sabe? Provavelmente n\u00e3o.\u00a0<\/b><\/p>\n

Os geradores de imagens de IA, como o Stable Diffusion, MidJourney e DALL-E, tornaram-se h\u00e1beis na produ\u00e7\u00e3o de imagens fotorrealistas com formas corporais, express\u00f5es faciais, cabelo e texturas de pele realistas.\u00a0<\/span><\/p>\n

As vantagens para as marcas de moda s\u00e3o \u00f3bvias: gerar modelos com IA reduz os custos de contrata\u00e7\u00e3o e fotografia de modelos reais.\u00a0<\/span><\/p>\n

A cria\u00e7\u00e3o de imagens para uma campanha de moda exigiria normalmente um investimento significativo envolvendo modelos, fot\u00f3grafos, maquilhadores e estilistas.\u00a0<\/span><\/p>\n

Podem ser criados modelos com diversos tons de pele, diferentes tipos de cabelo, tamanhos e tipos de corpo... as op\u00e7\u00f5es s\u00e3o infinitas.\u00a0<\/span><\/p>\n

As marcas de moda podem agora aceder a plataformas de IA criadas especificamente para gerar modelos, incluindo a empresa holandesa Laland.ai.\u00a0<\/span><\/p>\n

Michael Musandu, cofundador e diretor executivo da Lalaland.ai, tem como objetivo diversificar a representa\u00e7\u00e3o na moda convencional. \"Como pessoa de cor, sempre senti que nunca via modelos que se assemelhassem a mim\", disse Musandu, que cresceu no Zimbabu\u00e9 e na \u00c1frica do Sul.<\/span><\/p>\n

Musandu v\u00ea a gera\u00e7\u00e3o de modelos com IA como um passo significativo para democratizar e diversificar a moda. Muitos salientaram que este <\/span>e a sua oculta\u00e7\u00e3o sob o pretexto da capacidade da IA para promover a diversidade \u00e9 eticamente question\u00e1vel.\u00a0<\/span><\/p>\n

Afinal de contas, promover a diversidade n\u00e3o implicaria pagar a modelos que representam diversos tons de pele, tipos de corpo, cabelo e outras caracter\u00edsticas, em vez de os expulsar dos seus empregos?<\/span><\/p>\n

O que \u00e9 Lalaland.ai?<\/span><\/h2>\n

Criada em 2019 em Amesterd\u00e3o, a Lalaland.ai est\u00e1 na vanguarda do debate sobre o papel da IA na moda.<\/span><\/p>\n

A empresa oferece um servi\u00e7o de IA para gerar modelos de moda personaliz\u00e1veis e hiper-realistas utilizando as suas pr\u00f3prias pe\u00e7as de vestu\u00e1rio, com subscri\u00e7\u00f5es a partir de cerca de $400 por m\u00eas.\u00a0<\/span><\/p>\n

\"Estes algoritmos n\u00e3o s\u00e3o m\u00e1gicos\", disse Musandu de Lalaland.ai. \"\u00c9 apenas aprendizagem autom\u00e1tica\".\u00a0<\/span><\/p>\n

\"\"
Um modelo gerado por IA por Lalaland.ai<\/figcaption><\/figure>\n

Embora Musandu sublinhe a natureza selectiva dos dados utilizados para treinar os seus modelos, os cr\u00edticos receiam que a tecnologia possa perpetuar os preconceitos humanos existentes e retirar oportunidades de emprego aos modelos reais.<\/span><\/p>\n

A Lalaland.ai j\u00e1 conseguiu alguns clientes de alto n\u00edvel, incluindo a Levi Strauss & Co.\u00a0<\/span><\/p>\n

A marca de ganga pretende utilizar os modelos gerados por IA da Lalaland.ai para representar uma gama mais ampla de tipos de corpo e origens \u00e9tnicas.\u00a0<\/span><\/p>\n

No entanto, a Levi's esclareceu que a tecnologia iria complementar os modelos humanos e n\u00e3o substitu\u00ed-los.<\/span><\/p>\n

Atolamentos \u00e9ticos\u00a0<\/span><\/h2>\n

Os consumidores devem saber quando as empresas est\u00e3o a utilizar conte\u00fados gerados por IA para comercializar produtos?\u00a0<\/span><\/p>\n

Musandu pensa que sim, afirmando: \"Recomendamos vivamente que as marcas que utilizam a nossa tecnologia rotulem e atribuam \u00e0s imagens geradas o cr\u00e9dito de 'geradas por IA'\".<\/span><\/p>\n

A ideia de promover a diversidade na moda atrav\u00e9s da substitui\u00e7\u00e3o de modelos reais por modelos gerados por IA \u00e9 previsivelmente controversa.\u00a0<\/span><\/p>\n

Sara Ziff, fundadora e directora executiva da Model Alliance, alerta para o facto de os modelos gerados pela IA poderem perpetuar as desigualdades existentes.\u00a0<\/span><\/p>\n

Ela disse ao Washington Post<\/a>A moda j\u00e1 \u00e9 exclusiva, com oportunidades limitadas para os modelos de cor entrarem na ind\u00fastria. A utiliza\u00e7\u00e3o de modelos gerados por IA poderia eliminar as oportunidades limitadas que existem para os modelos de cor e perpetuar este racismo sist\u00e9mico que assola a ind\u00fastria h\u00e1 demasiado tempo.\"<\/span><\/p>\n

A IA na publicidade e no marketing<\/span><\/h2>\n

A IA est\u00e1 a ser integrada na publicidade e no marketing, incluindo para campanhas pol\u00edticas<\/a>.<\/span><\/p>\n

Um designer gr\u00e1fico, Eric Groza, demonstrou o potencial da IA ao criar uma campanha fict\u00edcia entre a Jeep e a The North Face utilizando o MidJourney.\u00a0<\/span><\/p>\n

\"Marketing
Uma campanha de marketing fict\u00edcia Jeep x North Face foi criada com a MidJourney. Fonte: LinkedIn<\/a>.<\/figcaption><\/figure>\n

Esta situa\u00e7\u00e3o reflecte a de Hollywood, onde actores, escritores e artistas s\u00e3o atualmente em greve<\/a> em parte devido ao potencial da IA para substituir os seus empregos por c\u00f3pias.\u00a0<\/span><\/p>\n

Lyle Stevens, cofundador da empresa de marketing de influenciadores de Boston Mavrck, explica: \"Tanto os criadores como os modelos ter\u00e3o de se adaptar e aprender a licenciar a sua imagem e a ganhar a vida com a sua arte de novas formas.\"<\/span><\/p>\n

\u00c0 medida que as falsifica\u00e7\u00f5es profundas geradas por IA melhoram, a linha entre conte\u00fado real e falso esbate-se, levantando quest\u00f5es sobre representa\u00e7\u00e3o, \u00e9tica e a ess\u00eancia da humanidade.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00c9 poss\u00edvel que os modelos que v\u00ea quando procura roupa em lojas online sejam gerados por IA - e ser\u00e1 que sabe? Provavelmente n\u00e3o. Os geradores de imagens de IA, como o Stable Diffusion, o MidJourney e o DALL-E, tornaram-se h\u00e1beis na produ\u00e7\u00e3o de imagens fotorrealistas com formas corporais, express\u00f5es faciais, cabelo e texturas de pele realistas. As vantagens para as marcas de moda s\u00e3o \u00f3bvias: gerar modelos com IA reduz os custos de contratar e fotografar modelos reais. A cria\u00e7\u00e3o de imagens para uma campanha de moda exigiria normalmente um investimento significativo envolvendo modelos, fot\u00f3grafos, maquilhadores e estilistas. Os modelos podem ser gerados com diversos tons de pele, diferentes tipos<\/p>","protected":false},"author":2,"featured_media":5515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[267,234,174],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-dall-e","tag-midjourney","tag-stable-diffusion"],"yoast_head":"\nAI-generated models stir debate on diversity and representation in fashion | DailyAI<\/title>\n<meta name=\"description\" content=\"There\u2019s a chance that the models you view when browsing for clothes in online stores are AI-generated \u2013 but would you even know? 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