{"id":3548,"date":"2023-08-03T10:02:25","date_gmt":"2023-08-03T10:02:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=3548"},"modified":"2023-08-03T11:03:38","modified_gmt":"2023-08-03T11:03:38","slug":"can-ai-help-big-tech-outgrow-its-shell","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/","title":{"rendered":"Poder\u00e1 a IA ajudar as grandes empresas tecnol\u00f3gicas a ultrapassar a sua concha?"},"content":{"rendered":"

A grande tecnologia est\u00e1 de volta com for\u00e7a, com a Alphabet, a Meta e a Microsoft a apresentarem excelentes resultados no segundo trimestre e a gerarem $106 mil milh\u00f5es em lucros operacionais, um aumento de $9 mil milh\u00f5es em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/b><\/p>\n

O aumento das ac\u00e7\u00f5es da Meta, Amazon, Apple, Alphabet e Microsoft deve-se, em parte, ao facto de os seus esfor\u00e7os de redu\u00e7\u00e3o de custos terem dado frutos, especialmente no caso da Meta, cujas ac\u00e7\u00f5es subiram uns fenomenais 150% desde janeiro.\u00a0<\/span><\/p>\n

Depois, no meio do impacto dos esfor\u00e7os de redu\u00e7\u00e3o de custos, a IA entrou no ringue, dando poder a novos produtos e impulsionando as vendas nas principais ofertas comerciais, como a computa\u00e7\u00e3o em nuvem. <\/span><\/p>\n

As grandes empresas tecnol\u00f3gicas est\u00e3o a fazer um grande esfor\u00e7o para se abastecerem de hardware e servi\u00e7os relacionados com a IA, \u00e0 medida que a tecnologia se vai incorporando nas actividades comerciais e na consci\u00eancia p\u00fablica.\u00a0<\/span><\/p>\n

1 em cada 3 adultos j\u00e1 experimentou a IA generativa e o ChatGPT tornou-se a aplica\u00e7\u00e3o mais r\u00e1pida de sempre a atingir 100 milh\u00f5es de utilizadores.\u00a0<\/span><\/p>\n

No entanto, estes gigantes digitais t\u00eam de enfrentar o desafio de se tornarem t\u00e3o grandes que o fator limitativo do seu crescimento \u00e9 a sua pr\u00f3pria dimens\u00e3o.\u00a0<\/span><\/p>\n

A grande tecnologia \u00e9 a lagosta do mundo dos neg\u00f3cios - n\u00e3o p\u00e1ra de crescer, mas eventualmente a sua concha torna-se demasiado apertada.\u00a0<\/span><\/p>\n

Algumas lagostas crescem mais do que a sua carapa\u00e7a centenas de vezes ao longo da sua vida, mas o facto de se desfazer de uma carapa\u00e7a velha e crescer uma nova requer uma energia enorme, e a lagosta acaba por crescer demasiado para conseguir realizar a tarefa com sucesso. Se as lagostas fossem aben\u00e7oadas com energia ilimitada, talvez vivessem para sempre.\u00a0<\/span><\/p>\n

Ser\u00e1 que as grandes tecnologias podem continuar a despir-se e a expandir-se para novos mercados para sustentar o seu crescimento? Ou acabar\u00e1 por ficar confinada pela sua pr\u00f3pria enormidade?<\/span><\/p>\n

Poder\u00e3o as grandes tecnologias tornar-se maiores?<\/span><\/h2>\n

A Alphabet, a Amazon, a Apple, a Meta e a Microsoft dominam o \u00edndice S&P 500, representando 9% das suas vendas, 16% dos seus lucros l\u00edquidos e 22% da sua capitaliza\u00e7\u00e3o bolsista.<\/span><\/p>\n

No entanto, o que desmente verdadeiramente a din\u00e2mica ortodoxa do mercado \u00e9 o crescimento r\u00e1pido e cont\u00ednuo das grandes tecnologias, com um aumento m\u00e9dio anual das receitas de cerca de 13% a 16% durante uma d\u00e9cada ou mais.<\/span><\/p>\n

Por exemplo, a Alphabet tem um crescimento m\u00e9dio anual das vendas de uns not\u00e1veis 28%, o que significa que t\u00eam de acrescentar $86 mil milh\u00f5es em 2024 para o manter, depois $111 mil milh\u00f5es em 2025, e assim sucessivamente. \u00c9 um ciclo incessante.\u00a0<\/span><\/p>\n

As grandes tecnologias disp\u00f5em de uma s\u00e9rie de estrat\u00e9gias para sustentar esse crescimento, incluindo:<\/span><\/p>\n

Maximiza\u00e7\u00e3o dos lucros<\/span><\/h3>\n

A recupera\u00e7\u00e3o das grandes tecnologias em 2023 \u00e9 parcialmente atribu\u00edda ao impacto da pandemia e aos esfor\u00e7os de redu\u00e7\u00e3o de custos p\u00f3s-pandemia, incluindo a redu\u00e7\u00e3o de projectos com fraco desempenho, despedimentos em massa e redu\u00e7\u00e3o de departamentos. <\/span><\/p>\n

S\u00f3 este ano, a Meta, a Alphabet, a Amazon e a Microsoft cortaram cerca de 70 000 postos de trabalho. A IA tem sido uma vantagem neste dom\u00ednio, uma vez que o hardware e os conhecimentos utilizados para construir um modelo s\u00e3o facilmente adaptados a outro.\u00a0<\/span><\/p>\n

Expans\u00e3o da atividade<\/span><\/h3>\n

A expans\u00e3o das principais opera\u00e7\u00f5es comerciais significa que os gigantes da tecnologia est\u00e3o a invadir os territ\u00f3rios uns dos outros, com a sua quota de vendas em \u00e1reas sobrepostas a duplicar desde 2015 para 40%. O navegador Bing da Microsoft, alimentado por IA, conquistou a quota do motor de busca da Google, o que mostra que mesmo algo t\u00e3o omnipresente como o motor de busca Google n\u00e3o \u00e9 totalmente imune a novos produtos. <\/span><\/p>\n

A IA significa que as grandes tecnologias tamb\u00e9m podem aceder a um novo mercado para os seus recursos de hardware e de computa\u00e7\u00e3o em nuvem. A Microsoft investiu na OpenAI, permitindo-lhe executar os seus modelos a partir da plataforma de nuvem Azure, a combina\u00e7\u00e3o perfeita entre os conhecimentos emergentes de IA da OpenAI e a infraestrutura tecnol\u00f3gica estabelecida da Microsoft.\u00a0<\/span><\/p>\n

Explorar novos mercados<\/span><\/h3>\n

H\u00e1 muitos exemplos de grandes tecnologias que se estendem a outros mercados, desde os cuidados de sa\u00fade \u00e0s finan\u00e7as e \u00e0 ind\u00fastria transformadora. Por exemplo, a Google investiu fortemente na apropria\u00e7\u00e3o dos seus produtos para o sector dos cuidados de sa\u00fade, enquanto outros est\u00e3o a expandir-se para a IoT e a computa\u00e7\u00e3o perif\u00e9rica.\u00a0<\/span><\/p>\n

No entanto, todas estas estrat\u00e9gias est\u00e3o expostas a riscos e o facto de a pr\u00f3pria IA poder ou n\u00e3o sustentar o interesse crescente dos investidores continua a ser uma inc\u00f3gnita.\u00a0<\/span><\/p>\n

Analistas confiantes mas cautelosos\u00a0<\/span><\/h2>\n

A <\/span>inqu\u00e9rito recente<\/span><\/a> descobriu que 77% dos investidores estavam a manter ou a aumentar a sua exposi\u00e7\u00e3o a ac\u00e7\u00f5es de IA, e apenas 10% acreditavam que se tratava de uma bolha pronta a rebentar num futuro pr\u00f3ximo.\u00a0<\/span><\/p>\n

No entanto, outros s\u00e3o cautelosos quanto \u00e0 possibilidade de a IA ajudar a criar uma <\/span>novo mercado tecnol\u00f3gico em alta<\/span><\/a> e salientam que o \u00edndice NASDAQ estava em ru\u00ednas em 2022, com cerca de 10 anos de crescimento anulados s\u00f3 nesse ano. Al\u00e9m disso, for\u00e7as sociais e econ\u00f3micas externas poder\u00e3o ainda desempenhar o seu papel na limita\u00e7\u00e3o do crescimento da IA, especialmente \u00e0 medida que a regulamenta\u00e7\u00e3o se aproxima.\u00a0<\/span><\/p>\n

Chris Haverland, estratega de ac\u00e7\u00f5es globais do Wells Fargo Investment Institute, disse ao <\/span>Jornal de Not\u00edcias<\/span><\/a> em junho, \"embora alguns chamem a isto um novo mercado em alta, alertamos os investidores para o facto de os mercados em baixa raramente terem terminado antes de recess\u00f5es econ\u00f3micas ou enquanto a Fed ainda est\u00e1 a apertar a pol\u00edtica monet\u00e1ria\".<\/span><\/p>\n

A grande tecnologia parece estar pronta para crescer na sua nova concha, em parte forjada pela IA e em parte por estrat\u00e9gias comerciais que d\u00e3o frutos. A exist\u00eancia ou n\u00e3o de um teto para esse crescimento continuar\u00e1 a ser uma quest\u00e3o de grande especula\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"

A grande tecnologia est\u00e1 de volta com for\u00e7a, com a Alphabet, a Meta e a Microsoft a apresentarem excelentes resultados no segundo trimestre e a gerarem $106 mil milh\u00f5es em lucros operacionais, um aumento de $9 mil milh\u00f5es em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado. O aumento das ac\u00e7\u00f5es da Meta, Amazon, Apple, Alphabet e Microsoft deve-se, em parte, ao facto de os seus esfor\u00e7os de redu\u00e7\u00e3o de custos terem dado frutos, especialmente no caso da Meta, cujas ac\u00e7\u00f5es subiram uns fenomenais 150% desde janeiro. Depois, no meio do impacto dos esfor\u00e7os de redu\u00e7\u00e3o de custos, a IA entrou no ringue, dando poder a novos produtos e alimentando as vendas nas principais ofertas de neg\u00f3cio, como a computa\u00e7\u00e3o em nuvem. As grandes empresas tecnol\u00f3gicas est\u00e3o a aprofundar os seus<\/p>","protected":false},"author":2,"featured_media":3559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[270,141,126,191,131,121,264],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-alphabet","tag-amazon","tag-apple","tag-investing","tag-meta","tag-microsoft","tag-stocks"],"yoast_head":"\nCan AI help big tech outgrow its shell? | DailyAI<\/title>\n<meta name=\"description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can AI help big tech outgrow its shell? | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/pt\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T10:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T11:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/08\/shutterstock_2189442211.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Can AI help big tech outgrow its shell?\",\"datePublished\":\"2023-08-03T10:02:25+00:00\",\"dateModified\":\"2023-08-03T11:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_2189442211.jpg\",\"keywords\":[\"Alphabet\",\"Amazon\",\"Apple\",\"Investing\",\"Meta\",\"Microsoft\",\"Stocks\"],\"articleSection\":[\"Industry\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"name\":\"Can AI help big tech outgrow its shell? 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