{"id":3149,"date":"2023-07-25T12:55:53","date_gmt":"2023-07-25T12:55:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=3149"},"modified":"2023-07-25T12:55:53","modified_gmt":"2023-07-25T12:55:53","slug":"employee-says-shopify-is-replacing-laid-off-staff-with-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/07\/employee-says-shopify-is-replacing-laid-off-staff-with-ai\/","title":{"rendered":"Funcion\u00e1rio afirma que a Shopify est\u00e1 a substituir o pessoal despedido por IA"},"content":{"rendered":"<p><strong>Um funcion\u00e1rio an\u00f3nimo da Shopify parece ter afirmado que a empresa tem utilizado a IA para substituir o pessoal que foi discretamente despedido.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Em um tweet, o cofundador da CheckMyAds, Nandini Jammi, disse que o funcion\u00e1rio havia compartilhado as not\u00edcias com eles, apesar de estar sob um NDA. O funcion\u00e1rio n\u00e3o identificado disse que as demiss\u00f5es estavam acontecendo nos EUA, Canad\u00e1 e Irlanda e que o Shopify estava planejando usar chatbots para fornecer servi\u00e7os de suporte ao cliente.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">WOW: A <a href=\"https:\/\/twitter.com\/Shopify?ref_src=twsrc%5Etfw\">@shopify<\/a> o empregado est\u00e1 a violar o seu NDA para nos dizer que <a href=\"https:\/\/twitter.com\/tobi?ref_src=twsrc%5Etfw\">@tobi<\/a>:<\/p>\n<p>-tem vindo a despedir discretamente a sua equipa global de servi\u00e7o ao cliente nos EUA, Canad\u00e1 e Irlanda<br \/>\n-est\u00e1 prestes a substitu\u00ed-los por chatbots com IA<\/p>\n<p>Boa sorte para todos os propriet\u00e1rios de lojas Shopify - a situa\u00e7\u00e3o est\u00e1 prestes a ficar FODIDA. <a href=\"https:\/\/t.co\/TwizyV0waP\">https:\/\/t.co\/TwizyV0waP<\/a><\/p>\n<p style=\"text-align: center;\">- Nandini Jammi (@nandoodles) <a href=\"https:\/\/twitter.com\/nandoodles\/status\/1681694042256449536?ref_src=twsrc%5Etfw\">19 de julho de 2023<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">No in\u00edcio deste ano, a Shopify assegurou aos funcion\u00e1rios que os seus empregos estavam seguros, mas depois a empresa embarcou numa ronda de despedimentos em maio, onde eliminou 20% da sua for\u00e7a de trabalho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embora n\u00e3o tenha abordado diretamente o potencial da IA para substituir o pessoal do CEO da Shopify, Tobi L\u00fctke foi claro quanto aos seus pontos de vista sobre a IA quando os despedimentos aconteceram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em seu memorando interno, L\u00fctke disse: \"Mas agora estamos no in\u00edcio da era da IA e os novos recursos que s\u00e3o desbloqueados por ela s\u00e3o sem precedentes. A Shopify tem o privil\u00e9gio de estar entre as empresas com as melhores chances de usar a IA para ajudar nossos clientes.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A resposta \u00e0s \u00faltimas reivindica\u00e7\u00f5es de <a href=\"https:\/\/dailyai.com\/pt\/2023\/07\/ceo-replaces-90-of-customer-support-staff-with-a-chatbot\/\">Os chatbots com IA ocupam postos de trabalho de apoio<\/a> n\u00e3o foi, compreensivelmente, positiva. As reac\u00e7\u00f5es ao tweet de Nandini variaram entre a indigna\u00e7\u00e3o com a situa\u00e7\u00e3o dos trabalhadores e o ceticismo quanto ao tipo de apoio que a IA poderia prestar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A IA \u00e9 o futuro do suporte da Shopify?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embora n\u00e3o haja clareza por parte da Shopify sobre como planeia utilizar a IA para oferecer apoio na sua plataforma, lan\u00e7ou recentemente ferramentas de IA para os seus utilizadores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se tiver uma loja na plataforma Shopify, pode agora aceder ao seu assistente de IA chamado Sidekick. A ferramenta pode fornecer informa\u00e7\u00f5es sobre tend\u00eancias de vendas, fazer altera\u00e7\u00f5es na sua loja ou responder a perguntas sobre o feedback dos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isto \u00e9, sem d\u00favida, uma grande poupan\u00e7a de tempo se estiver a gerir uma loja no Shopify. Mas agora parece que, se voc\u00ea tiver uma pergunta que o Sidekick n\u00e3o pode ajudar, poder\u00e1 ter que falar com outra IA, em vez de obter suporte de um humano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nandini disse que esperava que os tempos de espera da Shopify \"disparassem\" devido aos despedimentos da equipa de apoio ao cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O denunciante afirmou que os clientes da Shopify estariam em breve a falar com bots e teriam de esperar horas para serem encaminhados para um representante humano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fctke pode estar a concentrar-se em estat\u00edsticas diferentes. Em fevereiro, fez um tweet com um gr\u00e1fico interessante, se bem que amea\u00e7ador, sobre o decl\u00ednio do n\u00famero de funcion\u00e1rios que uma empresa precisava para gerar $1m em receitas.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Gr\u00e1fico do dia <a href=\"https:\/\/t.co\/dueo864Ze8\">pic.twitter.com\/dueo864Ze8<\/a><\/p>\n<p style=\"text-align: center;\">- tobi lutke (@tobi) <a href=\"https:\/\/twitter.com\/tobi\/status\/1628749905920462851?ref_src=twsrc%5Etfw\">23 de fevereiro de 2023<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Com base nisso e em decis\u00f5es recentes da empresa, parece altamente prov\u00e1vel que as alega\u00e7\u00f5es da abordagem \"AI in, humans out\" do Shopify podem muito bem ser verdadeiras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em seu memorando da empresa, L\u00fctke usou analogias com jogos de computador para descrever aspectos da Shopify, sua equipe e a \"miss\u00e3o\" da empresa. Os jogadores notar\u00e3o que, para subir de n\u00edvel, muitas vezes \u00e9 preciso derrotar o \"chefe\". Uma resposta ao tweet de Nandini dizia que eram os directores executivos que deviam ser substitu\u00eddos pela IA e n\u00e3o a equipa de apoio ao cliente.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Um funcion\u00e1rio an\u00f3nimo da Shopify alegou que a empresa tem estado a utilizar a IA para substituir o pessoal que foi discretamente despedido. Em um tweet, o cofundador da CheckMyAds, Nandini Jammi, disse que o funcion\u00e1rio havia compartilhado a not\u00edcia com eles, apesar de estar sob um NDA. O funcion\u00e1rio n\u00e3o identificado disse que as demiss\u00f5es estavam acontecendo nos EUA, Canad\u00e1 e Irlanda e que o Shopify estava planejando usar chatbots para fornecer servi\u00e7os de suporte ao cliente. WOW: Um funcion\u00e1rio da @shopify est\u00e1 a violar o seu NDA para nos dizer que a @tobi: -tem vindo a despedir discretamente a sua equipa global de apoio ao cliente nos EUA, Canad\u00e1<\/p>","protected":false},"author":6,"featured_media":3151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[156,145,113],"class_list":["post-3149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","tag-ai-chatbots","tag-ai-risk","tag-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employee says Shopify is replacing laid-off staff with AI | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/07\/employee-says-shopify-is-replacing-laid-off-staff-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employee says Shopify is replacing laid-off staff with AI | DailyAI\" \/>\n<meta property=\"og:description\" content=\"An anonymous Shopify employee has apparently claimed that the company has been using AI to replace staff that it quietly laid off. In a tweet, the co-founder of CheckMyAds, Nandini Jammi said that the employee had shared the news with them despite being under an NDA. The unnamed employee said that the layoffs had been happening across the US, Canada, and Ireland and that Shopify was planning to use chatbots to provide customer support services. WOW: A @shopify employee is violating their NDA to tell us that @tobi: -has been quietly firing their global customer service team across US, Canada\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/pt\/2023\/07\/employee-says-shopify-is-replacing-laid-off-staff-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T12:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/Shopify-to-use-AI-to-replace-staff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugene van der Watt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" 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