{"id":2878,"date":"2023-07-22T20:51:19","date_gmt":"2023-07-22T20:51:19","guid":{"rendered":"https:\/\/dailyai.com\/?p=2878"},"modified":"2023-07-22T23:07:42","modified_gmt":"2023-07-22T23:07:42","slug":"generative-ai-is-leveling-up-fake-reviews","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/07\/generative-ai-is-leveling-up-fake-reviews\/","title":{"rendered":"A IA generativa est\u00e1 a aumentar o n\u00edvel das cr\u00edticas falsas"},"content":{"rendered":"

As cr\u00edticas falsas s\u00e3o omnipresentes e inevit\u00e1veis, mas nunca foram t\u00e3o dif\u00edceis de identificar. <\/strong><\/p>\n

Segundo algumas estimativas, <\/span>40% das avalia\u00e7\u00f5es da Amazon s\u00e3o falsas<\/span><\/a>mas isto tamb\u00e9m se estende a s\u00edtios como o Trustpilot, o Tripadvisor e o Google Reviews. <\/span><\/p>\n

Em abril, <\/span>A CNBC noticiou<\/span><\/a> que algumas cr\u00edticas da Amazon revelam a sua origem ao iniciarem o texto com \"As an AI language model...\" No entanto, na sua maioria, as cr\u00edticas falsas geradas por IA s\u00e3o dif\u00edceis de identificar a olho nu.\u00a0<\/span><\/p>\n

Num esfor\u00e7o para reprimir as cr\u00edticas fraudulentas, a Comiss\u00e3o Federal do Com\u00e9rcio (FTC) discutiu recentemente o estabelecimento de regras para a proibi\u00e7\u00e3o de cr\u00edticas falsas e pagas, com san\u00e7\u00f5es severas para quem as violar.\u00a0<\/span><\/p>\n

Michael Atleson, um advogado da Divis\u00e3o de Pr\u00e1ticas Publicit\u00e1rias da FTC, disse: \"N\u00e3o sabemos - n\u00e3o temos mesmo forma de saber - at\u00e9 que ponto os maus actores est\u00e3o realmente a utilizar qualquer uma destas ferramentas, e quanto pode ser gerado por bots ou por humanos\".<\/span><\/p>\n

No entanto, isso depende de distinguir as cr\u00edticas falsas das verdadeiras, o que \u00e9 extremamente dif\u00edcil agora que a IA \u00e9 linguisticamente precisa e tem conhecimentos sobre uma multiplicidade de assuntos.\u00a0<\/span><\/p>\n

A IA est\u00e1 a aumentar o n\u00edvel das cr\u00edticas falsas<\/span><\/h2>\n

A Fakespot, uma startup que utiliza IA para discernir cr\u00edticas fraudulentas, registou um aumento de cr\u00edticas falsas geradas por IA, de acordo com o CEO Saoud Khalifah. A empresa est\u00e1 agora a investir em t\u00e9cnicas concebidas para identificar cr\u00edticas criadas por sistemas de IA, como o ChatGPT.<\/span><\/p>\n

\"O que \u00e9 muito diferente hoje em dia \u00e9 que as modelos t\u00eam conhecimentos ao ponto de poderem escrever sobre qualquer coisa\", afirma Khalifah.<\/span><\/p>\n

Outra quest\u00e3o \u00e9: quem pode dizer que algu\u00e9m n\u00e3o est\u00e1 a utilizar a IA para o ajudar a escrever uma cr\u00edtica aut\u00eantica?\u00a0<\/span><\/p>\n

As avalia\u00e7\u00f5es geradas por IA n\u00e3o s\u00e3o estritamente contra as pol\u00edticas da Amazon. De acordo com um <\/span>porta-voz da empresa<\/span><\/a>A empresa permite que os clientes publiquem cr\u00edticas criadas por IA, desde que sejam aut\u00eanticas e cumpram as directrizes da pol\u00edtica.<\/span><\/p>\n

A quest\u00e3o fundamental \u00e9 saber se a IA encarregada de detetar cr\u00edticas falsas consegue ser mais inteligente do que a IA que as gera. Saoud Khalifah, da Fakespot, observou que as primeiras cr\u00edticas falsas geradas por IA que a sua empresa detectou eram origin\u00e1rias da \u00cdndia e foram criadas por \"quintas de cr\u00edticas falsas\".<\/span><\/p>\n

\"\u00c9 definitivamente um teste dif\u00edcil de passar para estas ferramentas de dete\u00e7\u00e3o\", disse Bhuwan Dhingra, professor assistente de ci\u00eancias inform\u00e1ticas na Universidade de Duke. \"Porque se os modelos corresponderem exatamente \u00e0 forma como os humanos escrevem algo, ent\u00e3o n\u00e3o \u00e9 poss\u00edvel distinguir entre os dois.\"<\/span><\/p>\n

Ben Zhao, professor de ci\u00eancias inform\u00e1ticas na Universidade de Chicago, argumentou de forma semelhante que \u00e9 \"quase imposs\u00edvel\" que a IA apanhe eficazmente as cr\u00edticas geradas pela IA.\u00a0<\/span><\/p>\n

\"\u00c9 uma persegui\u00e7\u00e3o cont\u00ednua ao gato e ao rato, mas n\u00e3o h\u00e1 nada de fundamental que, no fim de contas, distinga um conte\u00fado criado por IA\", afirmou.<\/span><\/p>\n

Por enquanto, as cr\u00edticas falsas continuar\u00e3o a fazer parte do mobili\u00e1rio da Internet, e \u00e9 prov\u00e1vel que se tornem cada vez mais dif\u00edceis de distinguir das verdadeiras, tanto para os humanos como para os sistemas avan\u00e7ados de IA encarregados de as identificar.\u00a0<\/span><\/p>\n

\"\u00c9 assustador para os consumidores\", disse Teresa Murray, directora do gabinete de vigil\u00e2ncia dos consumidores do U.S. Public Interest Research Group.\u00a0<\/span><\/p>\n

\"A IA j\u00e1 est\u00e1 a ajudar as empresas desonestas a emitir cr\u00edticas reais com um tom de conversa aos milhares numa quest\u00e3o de segundos.\"<\/span><\/p>\n

J\u00e1 l\u00e1 vai o tempo das cr\u00edticas falsas mal escritas - prepare-se para receber cr\u00edticas de IA escritas com precis\u00e3o que n\u00e3o consegue distinguir da realidade. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

As cr\u00edticas falsas s\u00e3o omnipresentes e inevit\u00e1veis, mas nunca foram t\u00e3o dif\u00edceis de identificar. De acordo com algumas estimativas, 40% das cr\u00edticas da Amazon s\u00e3o falsas, mas esta situa\u00e7\u00e3o tamb\u00e9m se estende a s\u00edtios como o Trustpilot, o Tripadvisor e o Google Reviews. Em abril, a CNBC informou que algumas cr\u00edticas da Amazon revelam a sua origem ao come\u00e7arem o texto com \"As an AI language model...\". No entanto, na sua maioria, as cr\u00edticas falsas geradas por IA s\u00e3o dif\u00edceis de identificar a olho nu. Num esfor\u00e7o para reprimir as cr\u00edticas fraudulentas, a Comiss\u00e3o Federal do Com\u00e9rcio (FTC) discutiu recentemente o estabelecimento de regras para a proibi\u00e7\u00e3o de cr\u00edticas falsas e pagas com<\/p>","protected":false},"author":2,"featured_media":2880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[115,94,240],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-chatgpt","tag-deep-fakes","tag-fake-reviews"],"yoast_head":"\nGenerative AI is leveling up fake reviews | DailyAI<\/title>\n<meta name=\"description\" content=\"AI-generated reviews have become extremely hard to detect with the advent of advanced large language models (LLMs).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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