{"id":2764,"date":"2023-07-20T20:16:26","date_gmt":"2023-07-20T20:16:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=2764"},"modified":"2023-07-21T09:42:39","modified_gmt":"2023-07-21T09:42:39","slug":"deceased-actors-like-james-dean-can-be-resurrected-in-digital-form","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/07\/deceased-actors-like-james-dean-can-be-resurrected-in-digital-form\/","title":{"rendered":"Actores falecidos como James Dean podem ser ressuscitados em formato digital"},"content":{"rendered":"

As celebridades \"deep fakes\" j\u00e1 est\u00e3o a ser protagonistas de filmes, provocando quest\u00f5es legais e \u00e9ticas sobre a vida digital ap\u00f3s a morte.\u00a0<\/b><\/p>\n

Hollywood est\u00e1 mergulhada no debate em torno das \"falsifica\u00e7\u00f5es profundas\", \"semelhan\u00e7as digitais\" ou \"g\u00e9meos digitais\", que significam praticamente a mesma coisa: digitalizar as formas f\u00edsicas e as vozes dos actores utilizando a IA. <\/span><\/p>\n

Os actores do sindicato SAG-AFTRA juntaram-se recentemente aos escritores do WGA para protestar contra a utiliza\u00e7\u00e3o da IA<\/a> para copiar e substituir as contribui\u00e7\u00f5es humanas para a ind\u00fastria cinematogr\u00e1fica dos EUA.\u00a0<\/span><\/p>\n

Seria de esperar que o m\u00ednimo necess\u00e1rio para o conseguir fosse estar atualizado digitaliza\u00e7\u00f5es<\/a>imagens e grava\u00e7\u00f5es do corpo, da marcha, da voz, etc. de um indiv\u00edduo - mas isso n\u00e3o \u00e9 necessariamente o caso.\u00a0<\/span><\/p>\n

Um exemplo de um \u00edcone cujo \"g\u00e9meo digital\" vai ser protagonista de um novo filme \u00e9 James Dean, que morreu tragicamente num acidente de via\u00e7\u00e3o em 1955.<\/span><\/p>\n

V\u00e1rias d\u00e9cadas ap\u00f3s a sua morte, Dean foi escolhido para protagonizar um filme intitulado \"Regresso ao \u00c9den\", em homenagem ao filme de 1955 \"East of Eden\".<\/span><\/p>\n

A tecnologia de IA criou um clone digital de Dean, permitindo-lhe andar, falar e interagir com outros actores do filme.\u00a0<\/span><\/p>\n

A imagem de Dean \u00e9 mantida pela ag\u00eancia de meios de comunica\u00e7\u00e3o WRX e pela sua empresa irm\u00e3 de licenciamento CMG Worldwide, que tamb\u00e9m representa estrelas e figuras p\u00fablicas que v\u00e3o desde Amelia Earhart e Bettie Page a Malcolm X e Rosa Parks.\u00a0<\/span><\/p>\n

CMG Worldwide descreve <\/span>os seus servi\u00e7os<\/span><\/a>: \"A CMG \u00e9 o agente comercial ativo de mais de 200 destes clientes procurados. Na nossa quarta d\u00e9cada de preserva\u00e7\u00e3o, promo\u00e7\u00e3o e prote\u00e7\u00e3o do legado dos nossos clientes, licenciamos a propriedade intelectual dos nossos clientes \u00e0s maiores empresas do mundo.\"<\/span><\/p>\n

Ap\u00f3s a sua morte, Dean deixou para tr\u00e1s uma cole\u00e7\u00e3o de filmes, fotografias e \u00e1udio, a que a WRX chama \"material de origem\".\u00a0<\/span><\/p>\n

Estes materiais s\u00e3o processados por uma equipa de especialistas para criar uma c\u00f3pia digital que parece, soa, move-se e \"age\" como o Dean. N\u00e3o h\u00e1 necessidade de imagens, v\u00eddeos e grava\u00e7\u00f5es de voz actualizados.\u00a0<\/span><\/p>\n

As apari\u00e7\u00f5es p\u00f3stumas de actores no ecr\u00e3, facilitadas pela tecnologia digital avan\u00e7ada, n\u00e3o s\u00e3o novidade. Celebridades not\u00e1veis como Carrie Fisher, Paul Walker e Harold Ramis desempenharam pap\u00e9is p\u00f3stumos em filmes.\u00a0<\/span><\/p>\n

Implica\u00e7\u00f5es jur\u00eddicas e \u00e9ticas<\/span><\/h2>\n

As falsifica\u00e7\u00f5es profundas suscitam quest\u00f5es jur\u00eddicas e \u00e9ticas sem precedentes.\u00a0<\/span><\/p>\n

A quem pertencem os direitos sobre a \"imagem\" de uma pessoa ap\u00f3s a sua morte?<\/span><\/p>\n

Quem dirige a carreira p\u00f3stuma de algu\u00e9m e para que fins? Por exemplo, podem ser utilizados para an\u00fancios, promo\u00e7\u00f5es de marcas e outras utiliza\u00e7\u00f5es comerciais?\u00a0<\/span><\/p>\n

Como seria de esperar, n\u00e3o h\u00e1 respostas f\u00e1ceis. Quando uma celebridade morre, os \"direitos de publicidade\" passam normalmente para os familiares mais pr\u00f3ximos ou para a parte a quem foram concedidos os direitos num testamento.\u00a0<\/span><\/p>\n

Mesmo que uma celebridade escreva no seu testamento para impedir a utiliza\u00e7\u00e3o da sua \"imagem digital\", isso n\u00e3o garante uma prote\u00e7\u00e3o perp\u00e9tua. Por exemplo, Robin Williams limitou a utiliza\u00e7\u00e3o da sua imagem ap\u00f3s a morte, mas alegadamente <\/span>expira ap\u00f3s 25 anos<\/span><\/a>.<\/span><\/p>\n

Os juristas sublinham tamb\u00e9m que, ap\u00f3s a morte de uma pessoa, \u00e9 relativamente f\u00e1cil para a sua fam\u00edlia \"vend\u00ea-la\" sem que ela saiba (obviamente).\u00a0<\/span><\/p>\n

Al\u00e9m disso, esta tecnologia est\u00e1 sempre a mudar - as celebridades que assinaram a utiliza\u00e7\u00e3o do seu \"material de origem\" nos anos 60, 70, etc., n\u00e3o faziam ideia de que este poderia ser utilizado para as ressuscitar em formato digital.\u00a0<\/span><\/p>\n

E quanto ao impacto psicol\u00f3gico da \"ressurrei\u00e7\u00e3o\" digital? O primo de Dean, Marc Winslow, diz: \"N\u00e3o sei o que pensar sobre isso. Quero que ele seja respeitado. Ele estava realmente envolvido na representa\u00e7\u00e3o, levava-a muito a s\u00e9rio. Gostaria que a mesma imagem fosse projectada\".<\/span><\/p>\n

As pegadas digitais s\u00e3o tudo o que \u00e9 necess\u00e1rio para clonar algu\u00e9m\u00a0<\/span><\/h2>\n

As celebridades modernas - e praticamente qualquer pessoa com uma presen\u00e7a p\u00fablica substancial - deixam uma pegada digital atrav\u00e9s do seu trabalho e das interac\u00e7\u00f5es nas redes sociais.\u00a0<\/span><\/p>\n

Clon\u00e1-los \u00e9 simples, independentemente de eles darem permiss\u00e3o ou n\u00e3o. Tudo o que precisa \u00e9 de algum \"material de origem\".\u00a0<\/span><\/p>\n

A tecnologia existe e \u00e9 excecionalmente dif\u00edcil protegermo-nos da clonagem digital ap\u00f3s a morte.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

As \"deep fakes\" de celebridades j\u00e1 est\u00e3o a ser protagonistas de filmes, provocando quest\u00f5es legais e \u00e9ticas sobre a vida digital ap\u00f3s a morte. Hollywood est\u00e1 mergulhada no debate em torno das \"deep fakes\", \"digital likeness\" ou \"digital twins\", que significam praticamente a mesma coisa: digitalizar as formas f\u00edsicas e as vozes dos actores utilizando a IA. Os actores do sindicato SAG-AFTRA juntaram-se recentemente aos escritores do WGA para protestar contra a utiliza\u00e7\u00e3o da IA para copiar e substituir as contribui\u00e7\u00f5es humanas para a ind\u00fastria cinematogr\u00e1fica dos EUA. Para tal, \u00e9 necess\u00e1rio um m\u00ednimo de digitaliza\u00e7\u00f5es, imagens e grava\u00e7\u00f5es actualizadas do corpo, da marcha, da voz, etc., de um indiv\u00edduo<\/p>","protected":false},"author":2,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,237,228],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-digital-twin","tag-hollywood"],"yoast_head":"\nDeceased actors like James Dean can be resurrected in digital form | DailyAI<\/title>\n<meta name=\"description\" content=\"Celebrity \u2018deep fakes\u2019 are already starring in films, provoking legal and ethical questions about digital life after death.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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