{"id":2057,"date":"2023-06-25T19:28:27","date_gmt":"2023-06-25T19:28:27","guid":{"rendered":"https:\/\/dailyai.com\/?p=2057"},"modified":"2023-06-25T19:46:17","modified_gmt":"2023-06-25T19:46:17","slug":"ai-is-reshaping-election-campaign-strategies","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2023\/06\/ai-is-reshaping-election-campaign-strategies\/","title":{"rendered":"A IA est\u00e1 a remodelar as estrat\u00e9gias das campanhas eleitorais"},"content":{"rendered":"

A IA est\u00e1 a remodelar as campanhas pol\u00edticas em todo o mundo, apresentando estrat\u00e9gias inovadoras e potencial para a desinforma\u00e7\u00e3o.\u00a0<\/strong><\/p>\n

Os pol\u00edticos de Toronto, Nova Zel\u00e2ndia e Chicago j\u00e1 est\u00e3o a utilizar a IA nas suas campanhas.\u00a0<\/span><\/p>\n

Por exemplo, um candidato a presidente da c\u00e2mara de Toronto utilizou a IA para gerar imagens dist\u00f3picas de abrigos para sem-abrigo, enquanto um partido pol\u00edtico na Nova Zel\u00e2ndia publicou uma imagem gerada por IA de um <\/span>assalto fict\u00edcio a uma joalharia<\/span><\/a>. Em Chicago, surgiu uma controv\u00e9rsia quando uma conta do Twitter que se fazia passar por uma ag\u00eancia noticiosa utilizou IA para duplicar a voz de um candidato a presidente da c\u00e2mara, sugerindo que ele aprovava a brutalidade policial.<\/span><\/p>\n

Muitos est\u00e3o preocupados com o facto de as falsifica\u00e7\u00f5es profundas poderem ser utilizadas para difamar pol\u00edticos e prejudicar a sua reputa\u00e7\u00e3o. Os mecanismos de prote\u00e7\u00e3o existentes, incluindo os servi\u00e7os que afirmam detetar conte\u00fados de IA, parecem em grande parte ineficazes.<\/span><\/p>\n

As pr\u00f3ximas elei\u00e7\u00f5es presidenciais de 2024 nos EUA j\u00e1 est\u00e3o a testemunhar o impacto da IA. O Comit\u00e9 Nacional Republicano lan\u00e7ou um v\u00eddeo gerado por IA que descreve os piores cen\u00e1rios poss\u00edveis ap\u00f3s o an\u00fancio da reelei\u00e7\u00e3o de Biden. Os democratas tamb\u00e9m t\u00eam estado a experimentar mensagens de angaria\u00e7\u00e3o de fundos geradas por IA.<\/span><\/p>\n

Est\u00e3o a ser envidados esfor\u00e7os para regulamentar a IA, com projectos de lei apresentados no Congresso para exigir declara\u00e7\u00f5es de exonera\u00e7\u00e3o de responsabilidade em an\u00fancios pol\u00edticos gerados por IA.\u00a0<\/span><\/p>\n

Entretanto, a Associa\u00e7\u00e3o Americana de Consultores Pol\u00edticos declarou que a utiliza\u00e7\u00e3o de conte\u00fados profundamente falsos nas campanhas pol\u00edticas \u00e9 uma viola\u00e7\u00e3o do seu c\u00f3digo deontol\u00f3gico<\/a>.<\/span><\/p>\n

De qualquer forma, alguns pol\u00edticos, como o candidato a presidente da c\u00e2mara de Toronto, Anthony Furey, est\u00e3o a tirar partido da IA. Furey utilizou a IA para gerar conte\u00fados que refor\u00e7am a sua posi\u00e7\u00e3o de firmeza contra o crime, apesar da natureza claramente artificial de algumas imagens.<\/span><\/p>\n

\"\"
Imagens geradas por IA do candidato a presidente da c\u00e2mara de Toronto. Fonte: CTV Toronto<\/a>.<\/figcaption><\/figure>\n

Os especialistas pol\u00edticos est\u00e3o preocupados com o facto de a IA poder disseminar a desinforma\u00e7\u00e3o - que \u00e9 uma das suas amea\u00e7as prementes<\/a>.\u00a0<\/span><\/p>\n

De acordo com Ben Colman, CEO da Reality Defender, o conte\u00fado de IA n\u00e3o rotulado pode causar \"danos irrevers\u00edveis\" antes de ser abordado. \"Explicar a milh\u00f5es de utilizadores que o conte\u00fado que j\u00e1 viram e partilharam era falso, muito depois do facto, \u00e9 muito pouco e muito tarde\", afirmou.\u00a0<\/span><\/p>\n

A IA realista de falsifica\u00e7\u00f5es profundas tamb\u00e9m suscita receios quanto ao fen\u00f3meno do \"dividendo do mentiroso\", em que os pol\u00edticos podem rejeitar imagens aut\u00eanticas mas comprometedoras.<\/span><\/p>\n

Como investigador do Centro de Seguran\u00e7a e Tecnologias Emergentes da Universidade de Georgetown <\/span>Josh A. Goldstein explica<\/span><\/a>Se as pessoas n\u00e3o puderem confiar nos seus olhos e ouvidos, podem simplesmente dizer: \"Quem sabe?\"\".\u00a0<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

A IA est\u00e1 a remodelar as campanhas pol\u00edticas em todo o mundo, apresentando estrat\u00e9gias inovadoras e potencial para a desinforma\u00e7\u00e3o. Os pol\u00edticos de Toronto, Nova Zel\u00e2ndia e Chicago j\u00e1 est\u00e3o a utilizar a IA nas suas campanhas. Por exemplo, um candidato a presidente da c\u00e2mara de Toronto utilizou a IA para gerar imagens dist\u00f3picas de abrigos para sem-abrigo, enquanto um partido pol\u00edtico da Nova Zel\u00e2ndia publicou uma imagem gerada por IA de um assalto fict\u00edcio a uma joalharia. Em Chicago, surgiu uma controv\u00e9rsia quando uma conta do Twitter que se fazia passar por uma ag\u00eancia noticiosa utilizou a IA para duplicar a voz de um candidato a presidente da c\u00e2mara, sugerindo que ele aprovava a brutalidade policial. Muitos est\u00e3o preocupados com o facto de as falsifica\u00e7\u00f5es profundas poderem ser<\/p>","protected":false},"author":2,"featured_media":2060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[168,94],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-ai-news","tag-deep-fakes"],"yoast_head":"\nAI is reshaping election campaign strategies | DailyAI<\/title>\n<meta name=\"description\" content=\"AI is reshaping political campaigns across the globe, presenting innovative strategies and potential for misinformation.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2023\/06\/ai-is-reshaping-election-campaign-strategies\/\" \/>\n<meta property=\"og:locale\" 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