{"id":12825,"date":"2024-06-12T10:19:09","date_gmt":"2024-06-12T10:19:09","guid":{"rendered":"https:\/\/dailyai.com\/?p=12825"},"modified":"2024-06-13T22:25:48","modified_gmt":"2024-06-13T22:25:48","slug":"googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","title":{"rendered":"A Experi\u00eancia do Motor de Pesquisa (SGE) da Google poder\u00e1 acelerar os impactos ambientais da IA"},"content":{"rendered":"

Na \u00faltima confer\u00eancia emblem\u00e1tica da Google, a I\/O, a empresa refor\u00e7ou a sua Search Generative Experience (SGE), que ir\u00e1 incorporar a IA generativa na Pesquisa Google.\u00a0<\/b><\/p>\n

O SGE, que tem como objetivo fornecer respostas geradas por IA a mais de mil milh\u00f5es de utilizadores at\u00e9 ao final de 2024, baseia-se no Gemini, a fam\u00edlia de modelos de linguagem de grande dimens\u00e3o (LLM) da Google, para gerar respostas de tipo humano \u00e0s consultas de pesquisa.<\/span><\/p>\n

Em vez de uma pesquisa tradicional no Google, que apresenta principalmente hiperliga\u00e7\u00f5es, ser-lhe-\u00e1 apresentado um resumo gerado por IA juntamente com outros resultados.<\/p>\n

\"SGE\"
A SGE incorpora texto gerado por IA nos resultados de pesquisa.<\/figcaption><\/figure>\n

Esta \"vis\u00e3o geral da IA\" foi criticada por fornecer informa\u00e7\u00f5es sem sentido<\/a>e a Google est\u00e1 a trabalhar rapidamente em solu\u00e7\u00f5es antes de iniciar a sua implementa\u00e7\u00e3o em massa.<\/p>\n

Mas, para al\u00e9m de recomendar a adi\u00e7\u00e3o de cola \u00e0 pizza e de dizer que as pit\u00f5es s\u00e3o mam\u00edferos, h\u00e1 outro problema com a nova estrat\u00e9gia de pesquisa baseada em IA da Google: a sua pegada ambiental.\u00a0<\/span><\/p>\n

Porque \u00e9 que a SGE consome muitos recursos<\/h2>\n

Enquanto os motores de pesquisa tradicionais se limitam a recuperar informa\u00e7\u00f5es existentes na Internet, os sistemas de IA generativa como o SGE t\u00eam de criar conte\u00fados inteiramente novos para cada consulta. <\/span><\/p>\n

Este processo requer muito mais pot\u00eancia computacional e energia do que os m\u00e9todos de pesquisa convencionais.<\/span><\/p>\n

Estima-se que s\u00e3o efectuadas diariamente entre 3 e 10 mil milh\u00f5es de pesquisas no Google. O impacto da aplica\u00e7\u00e3o da IA, mesmo que a uma pequena percentagem dessas pesquisas, pode ser incr\u00edvel.\u00a0<\/span><\/p>\n

Sasha Luccioni, investigadora da empresa de IA Hugging Face, que estuda o impacto ambiental destas tecnologias, discutiu recentemente o aumento acentuado do consumo de energia que a SGE poder\u00e1 provocar. <\/span><\/p>\n

Luccioni e a sua equipa estimam que a gera\u00e7\u00e3o de informa\u00e7\u00f5es de pesquisa com IA pode exigir 30 vezes mais energia do que uma pesquisa convencional.<\/span>\u00a0<\/span><\/p>\n

\"Faz sentido, certo? Enquanto uma consulta de pesquisa banal encontra dados existentes na Internet, aplica\u00e7\u00f5es como a AI Overviews t\u00eam de criar informa\u00e7\u00f5es totalmente novas\" <\/span>disse \u00e0 Scientific American<\/span><\/a>.\u00a0<\/span><\/p>\n

Em 2023, Luccioni e os seus colegas descobriram que o treino do LLM BLOOM emitia gases com efeito de estufa equivalentes a 19 quilogramas de CO2 por dia de utiliza\u00e7\u00e3o, ou seja, a quantidade gerada pela condu\u00e7\u00e3o de 49 milhas num autom\u00f3vel m\u00e9dio a gasolina. Tamb\u00e9m descobriram que a gera\u00e7\u00e3o de<\/span>\u00a0apenas duas imagens com recurso \u00e0 IA podem consumir tanta energia como o carregamento completo de um smartphone m\u00e9dio.<\/span><\/p>\n

Estudos anteriores estimaram que as emiss\u00f5es de CO2 associadas ao treino de um modelo de IA podem exceder as de centenas de voos comerciais ou as de um autom\u00f3vel m\u00e9dio durante o seu tempo de vida.<\/p>\n

\"Consumo
Impacto do CO2 na forma\u00e7\u00e3o de modelos de IA. Fonte: MIT<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> Technology Review<\/a>.<\/figcaption><\/figure>\n

Num <\/span>entrevista \u00e0 Reuters no ano passado<\/span><\/a>O pr\u00f3prio John Hennessy, presidente da empresa-m\u00e3e da Google, a Alphabet, admitiu o aumento dos custos associados \u00e0 pesquisa baseada em IA.\u00a0<\/span><\/p>\n

\"Uma bolsa com um grande modelo lingu\u00edstico pode custar dez vezes mais do que uma pesquisa tradicional\", afirmou, embora preveja que os custos diminuam \u00e0 medida que os modelos forem sendo aperfei\u00e7oados.<\/span><\/p>\n

A press\u00e3o da pesquisa de IA sobre as infra-estruturas e os recursos<\/h2>\n

Prev\u00ea-se que os centros de dados que albergam servidores de IA dupliquem o seu consumo de energia at\u00e9 2026, utilizando potencialmente tanto <\/span>poder como pa\u00eds pequeno<\/span><\/a>.\u00a0<\/span><\/p>\n

Com os fabricantes de chips, como a NVIDIA, a lan\u00e7arem chips maiores e mais potentes, em breve poder\u00e1 ser necess\u00e1rio o <\/span>equivalente a v\u00e1rias centrais nucleares<\/span><\/a> para executar cargas de trabalho de IA em grande escala.\u00a0\u00a0<\/span><\/p>\n

Quando as empresas de IA respondem a perguntas sobre a forma como isto pode ser sustentado, citam normalmente o aumento da efici\u00eancia e da capacidade das energias renov\u00e1veis e a melhoria da efici\u00eancia energ\u00e9tica do hardware de IA.\u00a0<\/span><\/p>\n

No entanto, a transi\u00e7\u00e3o para fontes de energia renov\u00e1veis nos centros de dados est\u00e1 a revelar-se lenta e complexa.\u00a0<\/span><\/p>\n

Como explicou Shaolei Ren, engenheiro inform\u00e1tico da Universidade da Calif\u00f3rnia, Riverside, que estuda a IA sustent\u00e1vel, \"h\u00e1 um desfasamento entre a oferta e a procura de energia renov\u00e1vel. A natureza intermitente da produ\u00e7\u00e3o de energia renov\u00e1vel muitas vezes n\u00e3o corresponde \u00e0 energia constante e est\u00e1vel exigida pelos centros de dados\".<\/span><\/p>\n

Devido a este desfasamento, as centrais de combust\u00edveis f\u00f3sseis est\u00e3o a ser mantidas em funcionamento durante mais tempo do que o previsto em zonas com elevada concentra\u00e7\u00e3o de infra-estruturas tecnol\u00f3gicas.\u00a0<\/span><\/p>\n

Outra solu\u00e7\u00e3o para os problemas energ\u00e9ticos reside no hardware de IA energeticamente eficiente. O projeto novo chip Blackwell<\/a> \u00e9 muitas vezes mais eficiente em termos energ\u00e9ticos do que os seus antecessores, e outros empresas como a Delta<\/a> est\u00e3o a trabalhar em hardware eficiente para centros de dados.<\/p>\n

Rama Ramakrishnan, professor da MIT Sloan School of Management, explicou que, embora seja prov\u00e1vel que o n\u00famero de pesquisas efectuadas atrav\u00e9s dos LLM aumente, o custo por consulta parece diminuir \u00e0 medida que as empresas trabalham para tornar o hardware e o software mais eficientes.<\/span><\/p>\n

Mas ser\u00e1 isso suficiente para compensar o aumento da procura de energia?\u00a0<\/span>\"\u00c9 dif\u00edcil de prever\", diz Ramakrishnan. \"O meu palpite \u00e9 que provavelmente vai subir, mas provavelmente n\u00e3o vai subir drasticamente.\"<\/span><\/p>\n

\u00c0 medida que a corrida \u00e0 IA aquece, a mitiga\u00e7\u00e3o dos impactos ambientais tornou-se necess\u00e1ria. A necessidade \u00e9 a m\u00e3e da inven\u00e7\u00e3o, e as empresas tecnol\u00f3gicas est\u00e3o sob press\u00e3o para criar solu\u00e7\u00f5es que mantenham a din\u00e2mica da IA.<\/p>\n

Hardware energeticamente eficiente, energias renov\u00e1veis e at\u00e9 mesmo a energia de fus\u00e3o<\/a> pode abrir caminho a um futuro mais sustent\u00e1vel para a IA, mas o caminho est\u00e1 cheio de incertezas.<\/p>\n

A SGE poder\u00e1 tamb\u00e9m afetar o abastecimento de \u00e1gua<\/h2>\n

Podemos tamb\u00e9m especular sobre as necessidades de \u00e1gua criadas pelo SGE, que poderiam refletir os vastos aumentos no consumo de \u00e1gua dos centros de dados atribu\u00eddos \u00e0 ind\u00fastria de IA generativa.\u00a0<\/span><\/p>\n

De acordo com relat\u00f3rios ambientais recentes da Microsoft, o consumo de \u00e1gua tem <\/span>aumentou at\u00e9 50%<\/span><\/a> em algumas regi\u00f5es, com o consumo de \u00e1gua do centro de dados de Las Vegas a duplicar desde 2022. Os relat\u00f3rios da Google tamb\u00e9m registaram um aumento de 20% nas despesas de \u00e1gua dos centros de dados em 2023, em compara\u00e7\u00e3o com 2022.\u00a0<\/span><\/p>\n

Ren atribui a maior parte deste crescimento \u00e0 IA, afirmando: \"\u00c9 justo dizer que a maior parte do crescimento se deve \u00e0 IA, incluindo o forte investimento da Microsoft em IA generativa e a parceria com a OpenAI.\"<\/span><\/p>\n

Ren calculou que cada intera\u00e7\u00e3o com o ChatGPT, que consiste em 5 a 50 mensagens, consome uns impressionantes 500 ml de \u00e1gua.\u00a0<\/span><\/p>\n

Num <\/span>papel<\/span><\/a> publicado em 2023, a equipa de Ren escreveu: \"A procura global de IA pode ser respons\u00e1vel por 4,2 - 6,6 mil milh\u00f5es de metros c\u00fabicos de capta\u00e7\u00e3o de \u00e1gua em 2027, o que \u00e9 mais do que a capta\u00e7\u00e3o anual total de \u00e1gua de 4 - 6 Dinamarca ou metade do Reino Unido\".<\/span><\/p>\n

Utilizando a investiga\u00e7\u00e3o de Ren, podemos criar alguns c\u00e1lculos de guardanapo sobre a forma como o SGE da Google pode ser considerado nestas previs\u00f5es.<\/span><\/p>\n

Digamos que a Google processa uma m\u00e9dia de 8,5 mil milh\u00f5es de pesquisas di\u00e1rias em todo o mundo. Partindo do princ\u00edpio de que mesmo uma fra\u00e7\u00e3o destas pesquisas, digamos 10%, utiliza o SGE e gera respostas baseadas em IA com uma m\u00e9dia de 50 palavras por resposta, o consumo de \u00e1gua pode ser fenomenal.<\/span><\/p>\n

Utilizando a estimativa de Ren de 500 mililitros de \u00e1gua por cada 5 a 50 pedidos (digamos, uma \u00fanica sess\u00e3o no Google SGE), podemos calcular aproximadamente que 850 milh\u00f5es de pesquisas efectuadas com o SGE (10% das pesquisas di\u00e1rias do Google) consumiriam cerca de 425 milh\u00f5es de litros de \u00e1gua por dia.\u00a0<\/span><\/p>\n

Isto \u00e9 equivalente ao di\u00e1rio<\/em> consumo de \u00e1gua de uma cidade com uma popula\u00e7\u00e3o de mais de 2,5 milh\u00f5es de pessoas.<\/span><\/p>\n

Na realidade, o consumo real de \u00e1gua pode variar em fun\u00e7\u00e3o de factores como a efici\u00eancia dos centros de dados da Google e a implementa\u00e7\u00e3o e escala espec\u00edficas do SGE. <\/span><\/p>\n

No entanto, \u00e9 muito razo\u00e1vel especular que o SGE e outras formas de pesquisa de IA ir\u00e3o aumentar ainda mais a utiliza\u00e7\u00e3o de recursos de IA.\u00a0<\/span><\/p>\n

Ser\u00e3o as experi\u00eancias globais de IA como a SGE sustent\u00e1veis a uma escala maci\u00e7a? Est\u00e3o em jogo in\u00fameros factores, mas n\u00e3o ser\u00e1 f\u00e1cil.\u00a0\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Na \u00faltima confer\u00eancia emblem\u00e1tica da Google, I\/O, a empresa refor\u00e7ou a sua Search Generative Experience (SGE) - que ir\u00e1 incorporar a IA generativa na Pesquisa Google. A SGE, que tem como objetivo fornecer respostas geradas por IA a mais de mil milh\u00f5es de utilizadores at\u00e9 ao final de 2024, baseia-se no Gemini, a fam\u00edlia de modelos de linguagem de grande dimens\u00e3o (LLM) da Google, para gerar respostas de tipo humano \u00e0s consultas de pesquisa. Em vez de uma pesquisa tradicional no Google, que apresenta principalmente hiperliga\u00e7\u00f5es, ser\u00e1 apresentado um resumo gerado pela IA juntamente com outros resultados. Esta \"vis\u00e3o geral da IA\" tem sido criticada por fornecer informa\u00e7\u00f5es sem sentido e a Google est\u00e1 a trabalhar rapidamente em solu\u00e7\u00f5es antes de come\u00e7ar a massificar<\/p>","protected":false},"author":2,"featured_media":12826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[306,102],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-environment","tag-google"],"yoast_head":"\nGoogle's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s latest flagship I\/O conference saw the company double down on its Search Generative Experience (SGE) \u2013 which will embed generative AI into Google Search.\u00a0 SGE, which aims to bring AI-generated answers to over a billion users by the end of 2024, relies on Gemini, Google’s family of large language models (LLMs), to generate human-like responses to search queries. Instead of a traditional Google search, which primarily displays links, you’ll be presented with an AI-generated summary alongside other results. This “AI Overview” has been criticized for providing nonsense information, and Google is fast working on solutions before it begins mass\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/pt\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T10:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T22:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts\",\"datePublished\":\"2024-06-12T10:19:09+00:00\",\"dateModified\":\"2024-06-13T22:25:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"},\"wordCount\":1161,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"keywords\":[\"environment\",\"Google\"],\"articleSection\":[\"Ethics & Society\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\",\"name\":\"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"datePublished\":\"2024-06-12T10:19:09+00:00\",\"dateModified\":\"2024-06-13T22:25:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"contentUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"width\":1792,\"height\":1024,\"caption\":\"Google SGE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dailyai.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\",\"url\":\"https:\\\/\\\/dailyai.com\\\/\",\"name\":\"DailyAI\",\"description\":\"Your Daily Dose of AI News\",\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dailyai.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\",\"name\":\"DailyAI\",\"url\":\"https:\\\/\\\/dailyai.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Daily-Ai_TL_colour.png\",\"contentUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Daily-Ai_TL_colour.png\",\"width\":4501,\"height\":934,\"caption\":\"DailyAI\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/DailyAIOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dailyaiofficial\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@DailyAIOfficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"Sam is a science and technology writer who has worked in various AI startups. When he\u2019s not writing, he can be found reading medical journals or digging through boxes of vinyl records.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sam-jeans-6746b9142\\\/\"],\"url\":\"https:\\\/\\\/dailyai.com\\\/pt\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A experi\u00eancia do motor de busca da Google (SGE) poder\u00e1 acelerar os impactos ambientais da IA | DailyAI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailyai.com\/pt\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","og_locale":"pt_PT","og_type":"article","og_title":"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI","og_description":"Google\u2019s latest flagship I\/O conference saw the company double down on its Search Generative Experience (SGE) \u2013 which will embed generative AI into Google Search.\u00a0 SGE, which aims to bring AI-generated answers to over a billion users by the end of 2024, relies on Gemini, Google’s family of large language models (LLMs), to generate human-like responses to search queries. Instead of a traditional Google search, which primarily displays links, you’ll be presented with an AI-generated summary alongside other results. This “AI Overview” has been criticized for providing nonsense information, and Google is fast working on solutions before it begins mass","og_url":"https:\/\/dailyai.com\/pt\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","og_site_name":"DailyAI","article_published_time":"2024-06-12T10:19:09+00:00","article_modified_time":"2024-06-13T22:25:48+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","type":"image\/webp"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_creator":"@DailyAIOfficial","twitter_site":"@DailyAIOfficial","twitter_misc":{"Escrito por":"Sam Jeans","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#article","isPartOf":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/dailyai.com\/#\/schema\/person\/711e81f945549438e8bbc579efdeb3c9"},"headline":"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts","datePublished":"2024-06-12T10:19:09+00:00","dateModified":"2024-06-13T22:25:48+00:00","mainEntityOfPage":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"},"wordCount":1161,"publisher":{"@id":"https:\/\/dailyai.com\/#organization"},"image":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"thumbnailUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","keywords":["environment","Google"],"articleSection":["Ethics & Society"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","url":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","name":"A experi\u00eancia do motor de busca da Google (SGE) poder\u00e1 acelerar os impactos ambientais da IA | DailyAI","isPartOf":{"@id":"https:\/\/dailyai.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"image":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"thumbnailUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","datePublished":"2024-06-12T10:19:09+00:00","dateModified":"2024-06-13T22:25:48+00:00","breadcrumb":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage","url":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","contentUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","width":1792,"height":1024,"caption":"Google SGE"},{"@type":"BreadcrumbList","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailyai.com\/"},{"@type":"ListItem","position":2,"name":"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts"}]},{"@type":"WebSite","@id":"https:\/\/dailyai.com\/#website","url":"https:\/\/dailyai.com\/","name":"DailyAI","description":"A sua dose di\u00e1ria de not\u00edcias sobre IA","publisher":{"@id":"https:\/\/dailyai.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailyai.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/dailyai.com\/#organization","name":"DailyAI","url":"https:\/\/dailyai.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/dailyai.com\/#\/schema\/logo\/image\/","url":"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/06\/Daily-Ai_TL_colour.png","contentUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/06\/Daily-Ai_TL_colour.png","width":4501,"height":934,"caption":"DailyAI"},"image":{"@id":"https:\/\/dailyai.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/DailyAIOfficial","https:\/\/www.linkedin.com\/company\/dailyaiofficial\/","https:\/\/www.youtube.com\/@DailyAIOfficial"]},{"@type":"Person","@id":"https:\/\/dailyai.com\/#\/schema\/person\/711e81f945549438e8bbc579efdeb3c9","name":"Cal\u00e7as de ganga Sam","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","caption":"Sam Jeans"},"description":"Sam \u00e9 um escritor de ci\u00eancia e tecnologia que trabalhou em v\u00e1rias startups de IA. Quando n\u00e3o est\u00e1 a escrever, pode ser encontrado a ler revistas m\u00e9dicas ou a vasculhar caixas de discos de vinil.","sameAs":["https:\/\/www.linkedin.com\/in\/sam-jeans-6746b9142\/"],"url":"https:\/\/dailyai.com\/pt\/author\/samjeans\/"}]}},"_links":{"self":[{"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/posts\/12825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/comments?post=12825"}],"version-history":[{"count":7,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/posts\/12825\/revisions"}],"predecessor-version":[{"id":12893,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/posts\/12825\/revisions\/12893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/media\/12826"}],"wp:attachment":[{"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/media?parent=12825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/categories?post=12825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyai.com\/pt\/wp-json\/wp\/v2\/tags?post=12825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}