{"id":12144,"date":"2024-05-12T18:26:50","date_gmt":"2024-05-12T18:26:50","guid":{"rendered":"https:\/\/dailyai.com\/?p=12144"},"modified":"2024-05-13T21:42:00","modified_gmt":"2024-05-13T21:42:00","slug":"apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/","title":{"rendered":"A Apple revela o novo chip M4 \u00e0 medida que a sua estrat\u00e9gia de IA generativa aquece"},"content":{"rendered":"

Na batalha de alto risco pelo dom\u00ednio da IA, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> est\u00e1 a tomar medidas ousadas para afirmar a sua estrat\u00e9gia cuidadosamente planeada.<\/b><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> revelou recentemente a sua mais recente linha de produtos iPad Pro, equipada com o seu nov\u00edssimo chip M4.\u00a0<\/span><\/p>\n

De acordo com Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>, o M4 chip<\/span> apresenta um CPU 50% mais r\u00e1pido do que o seu antecessor, o M2, enquanto a sua GPU oferece um desempenho quatro vezes superior. <\/span><\/p>\n

No entanto, o motor neural do chip distingue-se verdadeiramente, ultrapassando qualquer unidade de processamento neural atualmente dispon\u00edvel em \"dispositivos de IA\" - dispositivos que executam tarefas de IA localmente.<\/span><\/p>\n

Isto acontece numa altura crucial para Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>A empresa intensificou recentemente o seu enfoque no desenvolvimento da IA, tendo sido um arranque lento em compara\u00e7\u00e3o com Google, Microsoft, and Samsung<\/span>.<\/span><\/p>\n

Em conjunto com a M4, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> reconheceu as limita\u00e7\u00f5es da Siri e a empresa est\u00e1 a trabalhar arduamente para a tornar novamente no assistente inteligente l\u00edder, com o benef\u00edcio da tecnologia de IA.<\/span><\/p>\n

Na pr\u00f3xima Worldwide Developers Conference (WWDC), a 10 de junho, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> dever\u00e1 demonstrar este novo e melhorado Siri, alimentado por um sofisticado sistema de IA generativa, entre outros produtos.\u00a0<\/span><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> ramps up <\/span>impulso da IA generativa<\/h2>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> tem vindo a assegurar ativamente talentos de IA de outras empresas, nomeadamente da Google, para apoiar uma <\/span>laborat\u00f3rio de investiga\u00e7\u00e3o secreto<\/span><\/a> na Su\u00ed\u00e7a.\u00a0<\/span><\/p>\n

H\u00e1 provas na comunidade cient\u00edfica de que Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>tamb\u00e9m est\u00e1 a acelerar a estrat\u00e9gia de IA generativa da empresa. <\/span>Em abril, <\/span>Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> estreou o ReALM<\/span><\/a>um modelo que \"v\u00ea\" melhor as imagens no ecr\u00e3 do que o GPT-4. <\/span><\/p>\n

Tamb\u00e9m <\/span>investiga\u00e7\u00e3o publicada sobre MM1<\/span><\/a>A empresa lan\u00e7ou a primeira fam\u00edlia de LLMs multimodais. Tamb\u00e9m se registaram aquisi\u00e7\u00f5es estrat\u00e9gicas, incluindo a <\/span>aquisi\u00e7\u00e3o de uma empresa canadiana em fase de arranque<\/span><\/a>, DarwinAI.<\/span><\/p>\n

Na chamada de resultados do segundo trimestre da empresa, o CEO Tim Cook disse aos ouvintes que Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> est\u00e1 confiante na sua estrat\u00e9gia de IA generativa.\u00a0<\/span><\/p>\n

\"Acreditamos no poder transformador e na promessa da IA, e acreditamos que temos vantagens que nos ir\u00e3o diferenciar nesta nova era, incluindo Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>A combina\u00e7\u00e3o \u00fanica de integra\u00e7\u00e3o perfeita de hardware, software e servi\u00e7os da empresa; a inovadora Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> sil\u00edcio com o nosso motor neural l\u00edder do sector; e a nossa aten\u00e7\u00e3o inabal\u00e1vel \u00e0 privacidade,\" Cook<\/span> disse.<\/span><\/p>\n

Porque \u00e9 que Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> lento na IA generativa?<\/h2>\n

Quando a IA generativa se tornou popular no final de 2022, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>Os contempor\u00e2neos de Ant\u00f3nio Costa fizeram imediatamente fila para obter uma fatia do bolo.<\/p>\n

Isso transformou-se num frenesim alimentar \u00e0 medida que a Microsoft, a Google e a Amazon<\/span><\/span><\/span><\/span><\/span><\/span> investiu bili\u00f5es em startups como OpenAI<\/span><\/span><\/span><\/span><\/span><\/span>, Anthropic<\/span><\/span><\/span><\/span><\/span><\/span>, e Inflex\u00e3o.<\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> manteve-se em segredo durante grande parte desse per\u00edodo e ainda n\u00e3o lan\u00e7ou quaisquer produtos de IA generativa.<\/p>\n

Uao contr\u00e1rio dos seus concorrentes, que frequentemente lan\u00e7am funcionalidades de IA como ofertas aut\u00f3nomas ou vers\u00f5es beta, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> tem como objetivo criar produtos completos e sofisticados com uma integra\u00e7\u00e3o profunda no seu ecossistema.\u00a0<\/span><\/p>\n

Al\u00e9m disso, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> \u00e9 uma empresa verticalmente integrada que controla tanto o hardware como o software. <\/span><\/p>\n

Desenvolver solu\u00e7\u00f5es de IA que aproveitem todo o potencial da Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>como os chips da s\u00e9rie A nos iPhones e os chips da s\u00e9rie M nos Macs, requerem uma colabora\u00e7\u00e3o intensa entre as equipas de hardware e software.\u00a0<\/span><\/p>\n

Apple<\/span> tem de garantir que as suas ofertas de IA s\u00e3o optimizadas para as suas configura\u00e7\u00f5es de hardware espec\u00edficas e podem proporcionar o desempenho que os utilizadores esperam dos seus dispositivos.\u00a0<\/span><\/p>\n

In effect, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> n\u00e3o teve realmente outra op\u00e7\u00e3o sen\u00e3o sentar-se e esperar que a IA generativa atingisse o pico da excita\u00e7\u00e3o.<\/p>\n

Embora o ritmo mais lento da empresa possa frustrar algumas pessoas ansiosas por ver a sua abordagem \u00e0 IA generativa, est\u00e1 de acordo com Apple<\/span><\/span><\/span><\/span><\/span><\/span>A estrat\u00e9gia global da Comiss\u00e3o Europeia.\u00a0<\/span><\/p>\n

Agora que esta situa\u00e7\u00e3o est\u00e1 a mudar, os investidores esperam que Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>A estrat\u00e9gia paciente da empresa em mat\u00e9ria de IA generativa valeu a pena esperar. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Na batalha de alto risco pelo dom\u00ednio da IA, a Apple est\u00e1 a tomar medidas ousadas para afirmar a sua estrat\u00e9gia cuidadosamente planeada. A Apple revelou recentemente a sua mais recente linha de iPad Pro, equipada com o seu nov\u00edssimo chip M4. De acordo com a Apple, o chip M4 possui uma CPU que \u00e9 50% mais r\u00e1pida do que seu antecessor, o M2, enquanto sua GPU oferece um desempenho quatro vezes maior. No entanto, o motor neural do chip distingue-se verdadeiramente, ultrapassando qualquer unidade de processamento neural atualmente dispon\u00edvel em \"dispositivos de IA\" - dispositivos que executam tarefas de IA localmente. Isto acontece numa altura crucial para a Apple, uma vez que a empresa intensificou recentemente<\/p>","protected":false},"author":2,"featured_media":12145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126],"class_list":["post-12144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple"],"yoast_head":"\nApple unveils new M4 chip as its generative AI strategy warms up | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple unveils new M4 chip as its generative AI strategy warms up | DailyAI\" \/>\n<meta property=\"og:description\" content=\"In the high-stakes battle for AI dominance, Apple is making bold moves to assert its carefully plotted strategy. Apple recently unveiled its latest iPad Pro lineup, powered by its all-new M4 chip.\u00a0 According to Apple, the M4 chip features a CPU that is 50% faster than its predecessor, the M2, while its GPU delivers a massive four times the performance. However, the chip’s neural engine truly sets it apart, surpassing any neural processing unit currently available in ‘AI devices’ \u00a0\u2013 devices that run AI tasks locally. This comes at a crucial time for Apple, as the company has recently intensified\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/pt\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-12T18:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T21:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-12-19.20.34-A-high-tech-Apple-unveiling-event-for-the-new-AI-focused-M4-chip.-The-scene-is-set-in-a-modern-auditorium-with-a-large-stage-where-the-M4-chip-is-dis.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta 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