{"id":10196,"date":"2024-02-20T14:16:54","date_gmt":"2024-02-20T14:16:54","guid":{"rendered":"https:\/\/dailyai.com\/?p=10196"},"modified":"2024-02-20T21:42:36","modified_gmt":"2024-02-20T21:42:36","slug":"the-arc-ai-browser-signals-the-dawn-of-ai-search-but-there-are-risks","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/02\/the-arc-ai-browser-signals-the-dawn-of-ai-search-but-there-are-risks\/","title":{"rendered":"O navegador Arc AI assinala o in\u00edcio da pesquisa com IA, mas h\u00e1 riscos"},"content":{"rendered":"

O Arc Browser da The Browser Company foi uma das primeiras tentativas de integrar de forma abrangente a IA num navegador Web.\u00a0<\/b><\/p>\n

No ano passado, as novas funcionalidades do navegador Arc Max da The Browser Company inclu\u00edram a integra\u00e7\u00e3o do ChatGPT e ferramentas para organizar separadores e transfer\u00eancias. Este ano, o Arc Search, um navegador para iPhone, utiliza a sumariza\u00e7\u00e3o de IA para fornecer respostas a perguntas em vez de apenas hiperliga\u00e7\u00f5es.\u00a0<\/span><\/p>\n

O Arc Browser para computador tamb\u00e9m est\u00e1 a evoluir, com novas funcionalidades baseadas em IA a serem lan\u00e7adas este ano. <\/span>As liga\u00e7\u00f5es instant\u00e2neas, por exemplo, permitem aos utilizadores contornar as p\u00e1ginas de resultados dos motores de busca para acederem diretamente a p\u00e1ginas Web e informa\u00e7\u00f5es espec\u00edficas. O Live Folders oferece um feed autom\u00e1tico de recomenda\u00e7\u00f5es relacionadas com t\u00f3picos marcados.<\/span><\/p>\n

Talvez o mais not\u00e1vel seja o facto de a futura funcionalidade \"Arc Explore\" procurar ativamente conte\u00fados com base nas suas consultas, apresentando os resultados e as fontes utilizadas para os encontrar.<\/span><\/p>\n

A The Browser Company descreve o Arc Explore como \"uma ferramenta para automatizar uma jornada de navega\u00e7\u00e3o de ponta a ponta\". O seu objetivo \u00e9 substituir o processo de navega\u00e7\u00e3o em v\u00e1rias etapas por um fluxo de trabalho simplificado alimentado por IA.\u00a0<\/span><\/p>\n

Assim, \u00e0 luz de tudo o que a Arc est\u00e1 a trazer para a mesa, ser\u00e1 que a era do navegador com IA est\u00e1 finalmente a chegar?\u00a0<\/span><\/p>\n

Ser\u00e1 que a tradicional p\u00e1gina de resultados dos motores de busca (SERP) vai cair em desgra\u00e7a \u00e0 medida que confiamos na IA para responder \u00e0s consultas num formato mais narrativo?<\/span><\/p>\n

A navega\u00e7\u00e3o com IA pode, de facto, mudar a face da navega\u00e7\u00e3o na Web, mas alguns, como Tyler Farrar, CISO da Exabeam<\/a>Os utilizadores, que s\u00e3o os principais utilizadores da Internet, est\u00e3o preocupados com os riscos de seguran\u00e7a e com outros impactos potenciais em toda a Internet.\u00a0<\/span><\/p>\n

A navega\u00e7\u00e3o com IA apresenta riscos de seguran\u00e7a<\/h2>\n

L<\/span>o ano passado, os investigadores <\/span>descobriu vulnerabilidades de seguran\u00e7a no chatbot de IA do Bing<\/span><\/a>\u00a0em que an\u00fancios comprometidos na interface do chatbot conduziam os utilizadores a sites maliciosos, resultando em potenciais descarregamentos de malware.\u00a0<\/span><\/p>\n

Este tipo de amea\u00e7as pode proliferar com os navegadores com IA mais recentes, como o Arc. O controlo da origem e da autenticidade das liga\u00e7\u00f5es tornar-se-\u00e1 excecionalmente importante e os agentes de amea\u00e7as poder\u00e3o encontrar m\u00e9todos de explora\u00e7\u00e3o do sistema.<\/span><\/p>\n

Como Tyler Farrar, CISO da <\/span>Exabeam<\/span><\/a>A The Browser Company lan\u00e7ou o seu navegador de ambiente de trabalho baseado em IA, o Arc, que representa um salto significativo no sentido de uma intera\u00e7\u00e3o intuitiva com a Web\", explicou.<\/span><\/p>\n

\"Como CISO, a principal preocupa\u00e7\u00e3o que surge com esses avan\u00e7os diz respeito \u00e0s implica\u00e7\u00f5es de seguran\u00e7a. A automatiza\u00e7\u00e3o da recupera\u00e7\u00e3o de liga\u00e7\u00f5es e o facto de se contornar os motores de busca tradicionais colocam um conjunto \u00fanico de desafios, em especial no que diz respeito a garantir a autenticidade e a seguran\u00e7a das liga\u00e7\u00f5es geradas pela IA.\"<\/span><\/p>\n

Outro potencial risco de seguran\u00e7a dos navegadores de IA decorre da forma como os programadores tencionam tratar os dados sens\u00edveis.\u00a0<\/span><\/p>\n

Um relat\u00f3rio<\/span><\/a> descobriu que mais de metade das interac\u00e7\u00f5es das pessoas com chatbots como o ChatGPT incluem informa\u00e7\u00f5es de identifica\u00e7\u00e3o pessoal (PII) e outras informa\u00e7\u00f5es sens\u00edveis. Outro estudo concluiu que <\/span>11% de trabalhadores<\/span><\/a> colar informa\u00e7\u00f5es comerciais confidenciais no ChatGPT.<\/span><\/p>\n

Farrar descreve a forma como a Arc deve fornecer garantias sobre a forma como planeia tratar todas as informa\u00e7\u00f5es pessoais introduzidas no seu sistema: <\/span>\"Outra dimens\u00e3o que merece ser analisada \u00e9 a privacidade do utilizador. A personaliza\u00e7\u00e3o impulsionada pela IA e a entrega automatizada de conte\u00fados devem ser equilibradas com a garantia de que os dados do utilizador n\u00e3o s\u00e3o explorados para rastreio ou defini\u00e7\u00e3o de perfis n\u00e3o solicitados.\"<\/span><\/p>\n

\"A Browser Company tem de ser transparente quanto \u00e0s suas pr\u00e1ticas de gest\u00e3o de dados e fornecer aos utilizadores controlos claros sobre as suas informa\u00e7\u00f5es pessoais. Isto \u00e9 crucial para manter a confian\u00e7a e defender as normas de privacidade num ambiente Web cada vez mais integrado na IA.\"<\/span><\/p>\n

A navega\u00e7\u00e3o na Web com IA desafia a estrutura da Internet<\/h2>\n

Os navegadores de IA fazem essencialmente a curadoria dos seus resultados, enfraquecendo a liga\u00e7\u00e3o entre os resultados da pesquisa e as fontes. Embora sejam fornecidas hiperliga\u00e7\u00f5es para as fontes, pode ser tentador tomar os resumos dos resultados de pesquisa gerados pela IA pelo seu valor facial.\u00a0<\/span><\/p>\n

Al\u00e9m disso, as restri\u00e7\u00f5es de conte\u00fado omitir\u00e3o alguns s\u00edtios Web das pesquisas de IA, reduzindo o n\u00famero de fontes de qualidade a que um navegador de IA pode aceder. Cerca de 15% dos principais s\u00edtios Web j\u00e1 <\/span>bloquear os rastreadores web da OpenAI,<\/span><\/a> incluindo o New York Times, a BBC, a Amazon e a Wikihow.<\/span><\/p>\n

Se mais s\u00edtios restringirem os bots relacionados com a IA de rastrear as suas liga\u00e7\u00f5es, o conjunto de informa\u00e7\u00f5es dispon\u00edveis para os navegadores de IA ser\u00e1 reduzido, impedindo a sua capacidade de fornecer resultados da mais alta qualidade.<\/p>\n

\"As implica\u00e7\u00f5es do Arc para o ecossistema da Internet s\u00e3o de grande alcance\", afirmou Farrar. \"Embora o browser esteja preparado para simplificar os processos de v\u00e1rias etapas associados \u00e0 utiliza\u00e7\u00e3o tradicional da Web, tamb\u00e9m altera a din\u00e2mica do tr\u00e1fego e da participa\u00e7\u00e3o na Web para os criadores de conte\u00fados e os profissionais de marketing. Isto pode potencialmente perturbar os modelos econ\u00f3micos em que assenta a atual infraestrutura da Internet.\"<\/span><\/p>\n

Quando o ChatGPT se tornou global, muitos o apontaram como o \"assassino do Google\", especulando que iria sugar as receitas de publicidade do Google, que s\u00e3o o pilar financeiro da empresa.\u00a0<\/span><\/p>\n

Isto n\u00e3o se concretizou. O Google est\u00e1 ad as receitas diminu\u00edram em 2023, mas recuperaram para <\/span>Crescimento de 11% no \u00faltimo trimestre<\/span><\/a>.<\/span><\/p>\n

No entanto, os verdadeiros navegadores com IA, como o Arc, prometem transformar os nossos h\u00e1bitos habituais de navega\u00e7\u00e3o na Web, o que significa navegar em menos s\u00edtios Web, clicar em menos liga\u00e7\u00f5es e ver menos an\u00fancios. Isto poder\u00e1 ter um impacto em toda a Internet na forma como o conte\u00fado da Web \u00e9 produzido e divulgado.\u00a0\u00a0<\/span><\/p>\n

Com o tempo, existe uma possibilidade muito real de a IA mudar a forma como as pessoas interagem com a Internet. Navegar pelos riscos e real\u00e7ar os benef\u00edcios exigir\u00e1 dilig\u00eancia por parte dos criadores e dos utilizadores.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

O Arc Browser da The Browser Company foi uma das primeiras tentativas de integrar de forma abrangente a IA num navegador Web. No ano passado, as novas funcionalidades do Arc Max do navegador da The Browser Company inclu\u00edam a integra\u00e7\u00e3o do ChatGPT e ferramentas para organizar separadores e transfer\u00eancias. Este ano, o Arc Search, um navegador para iPhone, utiliza a sumariza\u00e7\u00e3o da IA para fornecer respostas a perguntas em vez de apenas hiperliga\u00e7\u00f5es. O Arc Browser para computador tamb\u00e9m est\u00e1 a evoluir, com novas funcionalidades baseadas em IA a serem lan\u00e7adas este ano. As liga\u00e7\u00f5es instant\u00e2neas, por exemplo, permitem aos utilizadores contornar as p\u00e1ginas de resultados dos motores de busca para aceder diretamente a p\u00e1ginas Web e informa\u00e7\u00f5es espec\u00edficas. O Live Folders oferece um servi\u00e7o automatizado de<\/p>","protected":false},"author":2,"featured_media":10197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[365],"class_list":["post-10196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-cybersecurity"],"yoast_head":"\nThe Arc AI browser signals the dawn of AI search, but there are risks | DailyAI<\/title>\n<meta name=\"description\" content=\"The Arc Browser by The Browser Company marked one of the first attempts to comprehensively integrate AI with a web browser.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/pt\/2024\/02\/the-arc-ai-browser-signals-the-dawn-of-ai-search-but-there-are-risks\/\" \/>\n<meta property=\"og:locale\" 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