{"id":10136,"date":"2024-02-16T19:49:43","date_gmt":"2024-02-16T19:49:43","guid":{"rendered":"https:\/\/dailyai.com\/?p=10136"},"modified":"2024-02-17T11:38:00","modified_gmt":"2024-02-17T11:38:00","slug":"tech-companies-band-together-to-tackle-deep-fake-electioneering","status":"publish","type":"post","link":"https:\/\/dailyai.com\/pt\/2024\/02\/tech-companies-band-together-to-tackle-deep-fake-electioneering\/","title":{"rendered":"Empresas tecnol\u00f3gicas unem-se para combater as falsas elei\u00e7\u00f5es"},"content":{"rendered":"<p><strong>Na Confer\u00eancia de Seguran\u00e7a de Munique, uma coliga\u00e7\u00e3o de 20 gigantes da tecnologia, incluindo a OpenAI, a Meta, a Microsoft e outros, declarou um esfor\u00e7o conjunto para combater os conte\u00fados enganosos da IA que influenciam as elei\u00e7\u00f5es em todo o mundo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta medida surge no meio de preocupa\u00e7\u00f5es crescentes de que as falsifica\u00e7\u00f5es profundas geradas pela IA possam manipular os processos eleitorais, especialmente \u00e0 medida que se aproximam elei\u00e7\u00f5es importantes em v\u00e1rios pa\u00edses este ano.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 vimos <a href=\"https:\/\/dailyai.com\/pt\/2024\/01\/can-we-trust-what-we-see-ai-deep-fakes-threaten-political-discourse\/\">as falsifica\u00e7\u00f5es profundas t\u00eam um papel importante<\/a> nas elei\u00e7\u00f5es do Paquist\u00e3o, Indon\u00e9sia, Eslov\u00e1quia e Bangladesh, pelo menos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este novo acordo engloba compromissos no sentido de desenvolver ferramentas para detetar e tratar os meios de comunica\u00e7\u00e3o enganosos gerados por IA, sensibilizar o p\u00fablico para os conte\u00fados enganosos e tomar medidas r\u00e1pidas para remover esses conte\u00fados das suas plataformas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A verdade, por\u00e9m, \u00e9 que j\u00e1 ouvimos isto muitas vezes. Ent\u00e3o, o que \u00e9 que \u00e9 diferente agora?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embora os pormenores sobre os prazos de implementa\u00e7\u00e3o permane\u00e7am vagos, as empresas sublinharam a necessidade de uma abordagem colectiva para fazer face a esta amea\u00e7a em evolu\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As empresas tecnol\u00f3gicas comprometeram-se a implementar ferramentas de colabora\u00e7\u00e3o para detetar e mitigar a propaga\u00e7\u00e3o de conte\u00fados eleitorais nocivos gerados por IA, incluindo t\u00e9cnicas como a marca de \u00e1gua para certificar a origem e as altera\u00e7\u00f5es dos conte\u00fados. Tamb\u00e9m se comprometeram a ser transparentes em rela\u00e7\u00e3o aos seus esfor\u00e7os e a avaliar os riscos colocados pelos seus modelos de IA generativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Penso que a utilidade deste (acordo) \u00e9 a amplitude das empresas que o assinam\", disse Nick Clegg, presidente de assuntos globais da Meta Platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"\u00c9 muito bom que as plataformas individuais desenvolvam novas pol\u00edticas de dete\u00e7\u00e3o, proveni\u00eancia, rotulagem, marcas de \u00e1gua, etc., mas, a menos que haja um compromisso mais alargado para o fazer de uma forma interoper\u00e1vel partilhada, vamos ficar presos a uma miscel\u00e2nea de compromissos diferentes.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais uma vez, nada que j\u00e1 n\u00e3o tenhamos ouvido antes. Houve v\u00e1rios acordos interprofissionais, mas nenhum plano substancialmente eficaz para acabar com as falsifica\u00e7\u00f5es profundas.\u00a0<\/span><\/p>\n<p>Por exemplo, <a href=\"https:\/\/dailyai.com\/pt\/2023\/10\/mlcommons-and-big-tech-to-develop-ai-safety-benchmarks\/\">A MLCommons colaborou com a Big Tech<\/a> para definir os par\u00e2metros de seguran\u00e7a, <a href=\"https:\/\/dailyai.com\/pt\/2023\/07\/leading-ai-companies-commit-to-developing-watermarking-techniques\/\">empresas empenhadas na utiliza\u00e7\u00e3o de marcas de \u00e1gua<\/a>e <a href=\"https:\/\/dailyai.com\/pt\/2023\/07\/the-frontier-model-forum-will-it-work\/\">aderiu ao F\u00f3rum do Modelo Frontier<\/a>Mais uma vez, para estabelecer uma \"abordagem unificada\". Estes tr\u00eas acordos sectoriais acabaram de me vir \u00e0 cabe\u00e7a, mas h\u00e1 certamente muitos outros.<\/p>\n<p><span style=\"font-weight: 400;\">As falsifica\u00e7\u00f5es profundas n\u00e3o s\u00e3o f\u00e1ceis de detetar, especialmente em grande escala. Tornaram-se t\u00e3o pr\u00f3ximas do real que a sua identifica\u00e7\u00e3o atrav\u00e9s de IA ou de t\u00e9cnicas algor\u00edtmicas \u00e9 <a href=\"https:\/\/dailyai.com\/pt\/2023\/10\/ai-image-watermarks-dont-work-and-probably-never-will\/\">excecionalmente dif\u00edcil<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As empresas de tecnologia responderam marcando o conte\u00fado com metadados, identificando-o como gerado por IA, mas como \u00e9 que isso identifica o objetivo da imagem?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os metadados tamb\u00e9m podem ser facilmente retirados de um ficheiro. Al\u00e9m disso, haver\u00e1 sempre empresas de IA que n\u00e3o cumprem os acordos e formas de contornar os controlos em vigor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dana Rao, Chief Trust Officer da Adobe, explicou como e porque \u00e9 que este conte\u00fado foi eficaz, afirmando: \"H\u00e1 uma liga\u00e7\u00e3o emocional ao \u00e1udio, v\u00eddeo e imagens\", disse ele. \"O nosso c\u00e9rebro est\u00e1 programado para acreditar nesse tipo de media.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De facto, as deep fakes parecem espalhar-se muito depois de serem declaradas falsas. Embora seja dif\u00edcil quantificar o quanto alteram o nosso comportamento, a escala do seu impacto - com o conte\u00fado a ser visto por milh\u00f5es de pessoas de cada vez - n\u00e3o \u00e9 algo com que se possa correr riscos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O facto \u00e9 que podemos esperar mais incidentes e controv\u00e9rsias relacionados com a IA. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A consci\u00eancia individual e o pensamento cr\u00edtico ser\u00e3o a maior arma da humanidade para combater os impactos negativos. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Na Confer\u00eancia de Seguran\u00e7a de Munique, uma coliga\u00e7\u00e3o de 20 gigantes da tecnologia, incluindo a OpenAI, a Meta, a Microsoft e outros, declarou um esfor\u00e7o conjunto para combater os conte\u00fados enganosos da IA que influenciam as elei\u00e7\u00f5es em todo o mundo.  Esta declara\u00e7\u00e3o surge no meio de preocupa\u00e7\u00f5es crescentes de que as falsifica\u00e7\u00f5es profundas geradas por IA possam manipular os processos eleitorais, em especial \u00e0 medida que se aproximam elei\u00e7\u00f5es importantes em v\u00e1rios pa\u00edses este ano.  J\u00e1 vimos as falsifica\u00e7\u00f5es profundas desempenharem um papel nas elei\u00e7\u00f5es do Paquist\u00e3o, Indon\u00e9sia, Eslov\u00e1quia e Bangladesh, pelo menos. Este novo acordo inclui compromissos no sentido de desenvolver ferramentas para detetar e combater os meios de comunica\u00e7\u00e3o enganosos gerados por IA, aumentar a sensibiliza\u00e7\u00e3o do p\u00fablico para os conte\u00fados enganosos e tomar medidas r\u00e1pidas para remover esses conte\u00fados de<\/p>","protected":false},"author":2,"featured_media":10137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[94],"class_list":["post-10136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-deep-fakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech companies band together to tackle deep fake electioneering | DailyAI<\/title>\n<meta name=\"description\" content=\"At the Munich Security Conference, a coalition of 20 tech giants, 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