{"id":9975,"date":"2024-02-13T16:43:44","date_gmt":"2024-02-13T16:43:44","guid":{"rendered":"https:\/\/dailyai.com\/?p=9975"},"modified":"2024-02-14T14:29:24","modified_gmt":"2024-02-14T14:29:24","slug":"ai-dominates-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/02\/ai-dominates-super-bowl-commercials\/","title":{"rendered":"AI domineert Super Bowl-commercials"},"content":{"rendered":"<p><strong>De Super Bowl is het grootste televisie-evenement in de Verenigde Staten, waarbij veel van de 100 miljoen kijkers afstemmen op de reclames in plaats van op de wedstrijd. In de reclames van dit weekend was AI-technologie een belangrijk onderdeel, maar er werd ook wat luchtig grapjes gemaakt over de nadelen van de technologie.<\/strong><\/p>\n<p>Met een reclameslot van 30 seconden dat tussen de $6m en $7m kost, begin je een idee te krijgen van de potenti\u00eble markt die deze bedrijven zien voor AI.<\/p>\n<h2>Google Pixel 8 - Javier in beeld<\/h2>\n<p>Google bespeelde onze emoties toen het liet zien hoe de AI-functies in zijn <a href=\"https:\/\/dailyai.com\/nl\/2023\/10\/googles-pixel-8-phones-incorporate-advanced-ai-image-editing-features\/\">Pixel 8 smartphone<\/a> gaan verder dan gewoon nut en kunnen voor sommige mensen levensveranderend zijn.<\/p>\n<p>De advertentie, geregisseerd door de blinde filmregisseur Adam Morse, laat zien hoe de toegankelijkheidsfunctie Guided Frame slechtziende en blinde mensen kan helpen bij het maken van foto's door audiobeschrijvingen te geven van wat de zoeker ziet.<\/p>\n<p><iframe loading=\"lazy\" title=\"Javier in beeld | Google Pixel SB commercial 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Microsoft Copilot<\/h2>\n<p>Microsoft leunde in de <a href=\"https:\/\/dailyai.com\/nl\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\">AI bezorgt veel creatieven angst<\/a> momenteel voelen en benadrukten hoe <a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/microsofts-newly-launched-copilot-pro-vs-chatgpt-plus\/\">Copiloot<\/a> zou hen kunnen helpen hun projecten af te maken, in plaats van ze voorlopig te vervangen.<\/p>\n<p>Microsoft nam behoorlijk wat artistieke vrijheid toen ze lieten zien hoe een gebruiker Copilot simpelweg vroeg \"Schrijf code voor mijn 3D open wereld game...\" en het vervolgens een heleboel code liet uitspugen.<\/p>\n<p>Maar ze hebben maar een minuut om mee te werken en het is per slot van rekening een Super Bowl-advertentie, dus we moeten het er waarschijnlijk bij laten zitten. De advertentie geeft ons een goed voorproefje van hoe AI-tools zoals Copilot in ons dagelijks leven zullen worden ge\u00efntegreerd.<\/p>\n<p><iframe loading=\"lazy\" title=\"Commercial voor Microsoft Game Day | Copilot: Je dagelijkse AI metgezel\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SaCVSUbYpVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>CrowdStrike - De toekomst<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/the-uk-national-cyber-security-centre-ncsc-warns-of-ai-cyber-threats\/\">Cybercriminaliteit<\/a> en cyberbeveiliging worden AI-tools gebruikt door zowel slechte actoren als de mensen die ons tegen hen verdedigen. CrowdStrike biedt cloudgebaseerde bescherming om inbreuken, ransomware en cyberaanvallen te stoppen.<\/p>\n<p>De strijd tussen de slechteriken en bedrijven als CrowdStrike wordt een AI-gevoede uitputtingsslag. Hun advertentie is misschien een beetje overdreven over hoe goed hun service werkt, maar het is in ieder geval vermakelijk.<\/p>\n<p><iframe loading=\"lazy\" title=\"CrowdStrike | De toekomst\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/p4OGQQPMiXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Etsy - Geschenkmodus<\/h2>\n<p>Etsy's Gift Mode is een functie die mensen helpt het perfecte cadeau te vinden op het platform. Het begint met het stellen van eenvoudige vragen over voor wie je gaat winkelen, de gelegenheid en hun interesses en gebruikt dan AI om op basis van jouw antwoorden cadeaugidsen op maat te genereren.<\/p>\n<p>In de geest van trans-Atlantische vriendschap steekt Etsy met zijn advertentie de draak met het Franse tijdverdrijf, dat net zo goed deel uitmaakt van de Amerikaanse cultuur als de Super Bowl.<\/p>\n<p><iframe loading=\"lazy\" title=\"Geschenkmodus: Etsy&#039;s 2024 Big Game reclame\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/cXT8JgdvCHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Lichaamspantser - Vals veld<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/explicit-ai-deep-fake-images-of-taylor-swift-cause-outrage\/\">Taylor Swift's<\/a> De aanwezigheid van Body Armor bij de Super Bowl zou de kwestie van AI-fakes ongetwijfeld scherper in beeld hebben gebracht. Body Armor gebruikte de vreemde visuele artefacten en bizarre beelden die AI-tools soms genereren als reactie op onze vragen om een time-out te vragen voor inauthenticiteit.<\/p>\n<p>Het punt van hun advertentie is dat alles in hun drankjes \"echt\" is in plaats van kunstmatig. Het grappige is dat je een paar maanden terug zou moeten gaan om een AI beeld- of videogenerator te gebruiken die deze rare beelden en lompe tekst maakt. De grens tussen echt en authentiek is snel aan het verdwijnen.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vals veld\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BdLNdYe4pRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Despicable Me 4<\/h2>\n<p>Het vierde deel van Despicable Me verschijnt op 3 juli op het witte doek. De volledige trailer lijkt niets met AI te maken te hebben, maar ze hebben AI toch in een promo voor de film verwerkt.<\/p>\n<p>Net als bij Body Armor gebruikten ze AI-beelden van handen met extra vingers of mensen met drie benen om de draak te steken met 'hoe slecht AI is' in het maken van kunst. Je vraagt je af hoeveel van de echte film is gemaakt met behulp van AI-gegenereerde kunst, scripts, of <a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/sag-aftra-called-out-for-approving-ai-voices-for-video-games\/\">stem klonen<\/a>.<\/p>\n<p>Gezien de <a href=\"https:\/\/dailyai.com\/nl\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\">SAG-AFTRA acteurs en scenarioschrijvers staken<\/a> nog vers in ons geheugen ligt, heeft dit misschien een beetje te dicht bij huis geraakt.<\/p>\n<p><iframe loading=\"lazy\" title=\"Despicable Me 4 - Minion intelligentie (Groot Spel Spot)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SJa1oSgs8Gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>De AI-rijke advertenties tijdens het grootste spektakel op de Amerikaanse televisie waren waarschijnlijk een accurate weerspiegeling van de tijdgeest die de technologie heeft ge\u00efnspireerd. Mensen zijn nieuwsgierig, ge\u00efnspireerd, bang en misschien zelfs afwijzend over AI.<\/p>\n<p>De advertenties van volgend jaar zijn misschien minder gericht op de nieuwigheid van de technologie zelf, maar ze zullen vrijwel zeker veel meer AI-gegenereerde inhoud bevatten.<\/p>","protected":false},"excerpt":{"rendered":"<p>De Super Bowl is het grootste televisie-evenement in de Verenigde Staten, waarbij veel van de 100 miljoen kijkers afstemmen op de reclames in plaats van op de wedstrijd. In de reclames van dit weekend was AI-technologie een belangrijk onderdeel, maar er werd ook wat luchtig grapjes gemaakt over de nadelen van de technologie. Met een reclameslot van 30 seconden dat tussen de $6m en $7m kost, begin je een idee te krijgen van de potenti\u00eble markt die deze bedrijven zien voor AI. Google Pixel 8 - Javier in beeld Google speelde in op onze emoties toen het liet zien hoe de AI-functies in zijn Pixel 8-smartphone verder gaan dan eenvoudig nut.<\/p>","protected":false},"author":6,"featured_media":9979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[107],"class_list":["post-9975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI dominates Super Bowl commercials | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/02\/ai-dominates-super-bowl-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI dominates Super Bowl commercials | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl is the biggest televised event in the USA with many of the 100 million viewers tuning in for the ads rather than the game. This weekend\u2019s ads saw AI tech feature heavily as well as some lighthearted fun poked at the tech\u2019s drawbacks. With a 30-second advertising slot costing anywhere from $6m to $7m, you begin to get an idea of the potential market these companies see for AI. 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