{"id":7694,"date":"2023-11-24T19:25:10","date_gmt":"2023-11-24T19:25:10","guid":{"rendered":"https:\/\/dailyai.com\/?p=7694"},"modified":"2023-11-25T11:11:04","modified_gmt":"2023-11-25T11:11:04","slug":"a-spanish-agency-created-a-profitable-ai-generated-model","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/","title":{"rendered":"Een Spaans bureau cre\u00eberde een winstgevend AI-gegenereerd model"},"content":{"rendered":"<p><b>Een Spaans bureau, dat de uitdagingen van het werken met menselijke modellen en influencers beu was, heeft een innovatieve oplossing bedacht.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ze cre\u00eberden Aitana, een 25-jarig model uit Barcelona met 125.000+ volgers op Instagram.\u00a0<\/span><\/p>\n<p>De twist is natuurlijk dat ze niet echt is. Aitana is 100% digitaal, gemaakt met Photoshop en AI.<\/p>\n<p><span style=\"font-weight: 400;\">Rub\u00e9n Cruz, de oprichter van het influencerbureau The Clueless, legde verder uit aan <\/span><a href=\"https:\/\/www.euronews.com\/next\/2023\/11\/22\/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month\"><span style=\"font-weight: 400;\">Euronews<\/span><\/a><span style=\"font-weight: 400;\">\"We deden het zodat we beter konden leven en niet afhankelijk waren van andere mensen met ego's, maniakken of die gewoon veel geld willen verdienen door te poseren.\" <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De medeoprichter, Diana N\u00fa\u00f1ez, beschreef hoe Aitana de stijgende kosten van het werken met menselijke be\u00efnvloeders oplost.<br \/>\n<\/span><\/p>\n<p>Eerlijk, maar controversieel.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cvu42HoMM6X\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Bekijk dit bericht op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cvu42HoMM6X\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Aitana Lopez (@fit_aitana)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Dit is niet het eerste project in zijn soort. Eerder dit jaar heeft de <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/\"><span style=\"font-weight: 400;\">startup Lalaland.ai<\/span><\/a><span style=\"font-weight: 400;\"> ging op zoek naar de eerste selfservicetool waarmee merken hun eigen digitale modellen konden 'bouwen' met behulp van AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De oprichter wilde hiermee de diversiteit en vertegenwoordiging in de modewereld vergroten, maar werd vervolgens bekritiseerd omdat hij over het hoofd zag dat deze digitale modellen werk inpikken van echte modellen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andere AI-modellen zoals Lu do Magalu uit Brazili\u00eb en Lil Miquela uit LA hebben ook een grote aanhang gekregen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Een andere influencer, Caryn Marjorie, cre\u00eberde een AI-versie van zichzelf als virtueel vriendinnetje voor 1.000 mannen en rekende $1 per minuut voor interacties met de virtuele CarynAI. Het is niets anders dan inventief.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ondanks dat Aitana een AI-creatie is, zijn haar profiel en activiteiten zo ontworpen dat ze levensecht overkomt. \"Zelfs nadat de media onthulden dat ze een AI-creatie was, spraken veel volgers nog steeds hun liefde voor haar uit,\" vertelde N\u00fa\u00f1ez aan <\/span><a href=\"https:\/\/fortune.com\/\"><span style=\"font-weight: 400;\">Fortuin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Financieel gezien is Aitana een groot succes voor The Clueless. Cruz onthulde aan Euronews dat ze gemiddeld \u20ac3.000 per maand verdient, soms zelfs \u20ac10.000. N<\/span><span style=\"font-weight: 400;\">\u00fa\u00f1ez vertelde Fortune dat dit inkomen voornamelijk afkomstig is van advertenties op sociale media, en Aitana is zelfs ambassadeur geworden voor een merk van sportsupplementen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit roept belangrijke vragen op over ethiek en arbeid in het tijdperk van AI. Naarmate AI zich verder ontwikkelt in de modellenindustrie, zal de term 'model' een ironische nieuwe definitie krijgen.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hoe Aitana wordt gemaakt<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De makers van Aitana hebben hun exacte creatieve proces niet onthuld, maar ze hebben wel categorisch gezegd dat ze AI-gegenereerd is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Het Spaanse bureau dat verantwoordelijk is voor Aitana heeft een team van AI-specialisten en ontwerpexperts in dienst die wekelijks samenkomen om hier te schrijven en te ontwerpen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit houdt ook in dat ze beslist over haar activiteiten, locaties die ze wil bezoeken en de beelden die ze met haar volgers wil delen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volgens Euronews draait de technologie achter Aitana om Photoshop, aangevuld met AI-algoritmes. <\/span><span style=\"font-weight: 400;\">De uitdaging is om Aitana betrouwbaar en geloofwaardig te maken en haar vorm consistent te houden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Om Aitana's uitgesproken persoonlijkheid te cre\u00ebren, richtte het bureau zich op maatschappelijke voorkeuren en trendy niches. Aitana wordt geportretteerd als een fitnessfanaat met een extravert, zorgzaam karakter en specifieke interesses zoals de oosterse cultuur, wat wordt weerspiegeld in haar roze haar en gamerpersonage.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyYuK-hsvVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Bekijk dit bericht op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CyYuK-hsvVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Aitana Lopez (@fit_aitana)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Een tweede AI-model, Maia, is iets terughoudender. Als je goed kijkt, zie je dat de AI verborgen zit in hun namen - M<strong>ai<\/strong>a en <strong>Ai<\/strong>tana.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vanuit zakelijk oogpunt heeft het bureau een toename gezien in de vraag van merken die op zoek zijn naar gepersonaliseerde, door AI gegenereerde modellen. <\/span><span style=\"font-weight: 400;\">Deze merken voelen zich aangetrokken tot een consistent, gecontroleerd merkimago dat weinig kost in vergelijking met echte mensen. <\/span><span style=\"font-weight: 400;\">En daarin ligt de angst die ten grondslag ligt aan de overname van de creatieve industrie door AI - AI is <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/10\/ai-created-musicians-are-being-signed-to-record-labels-sorry-humans\/\"><span style=\"font-weight: 400;\">goedkoper en gemakkelijker te beheren<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critici hebben ook hun bezorgdheid geuit over de mogelijke invloed van zulke onrealistisch perfecte modellen op de maatschappelijke schoonheidsnormen - hoewel dat ook geldt voor menselijke invloeden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uiteindelijk is het gebruik van AI-modellen een strategisch praktische keuze en daarom zullen ze de komende jaren steeds populairder worden. Het zal uiteindelijk onmogelijk worden om een echt model van een digitaal model te onderscheiden. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Een Spaans bureau, dat de uitdagingen van het werken met menselijke modellen en influencers beu was, heeft een innovatieve oplossing bedacht.  Ze cre\u00eberden Aitana, een 25-jarig model uit Barcelona met 125.000+ volgers op Instagram.  De twist is natuurlijk dat ze niet echt is. Aitana is 100% digitaal, gemaakt met Photoshop en AI. Rub\u00e9n Cruz, de oprichter van het influencer agentschap The Clueless, legde verder uit aan Euronews: \"We hebben het gedaan zodat we een beter leven kunnen leiden en niet afhankelijk zijn van andere mensen die ego's hebben, die maniassen hebben, of die gewoon veel geld willen verdienen door...<\/p>","protected":false},"author":2,"featured_media":7695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[229,487],"class_list":["post-7694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-creative-industries","tag-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Spanish agency created a profitable AI-generated model | DailyAI<\/title>\n<meta name=\"description\" content=\"A Spanish agency, fed up with the challenges of working with human models and influencers, has turned to AI for a solution.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Spanish agency created a profitable AI-generated model | DailyAI\" \/>\n<meta property=\"og:description\" content=\"A Spanish agency, fed up with the challenges of working with human models and influencers, has turned to AI for a solution.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nl\/2023\/11\/a-spanish-agency-created-a-profitable-ai-generated-model\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T19:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-25T11:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/11\/shutterstock_2157100961.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"A Spanish agency created a profitable AI-generated model\",\"datePublished\":\"2023-11-24T19:25:10+00:00\",\"dateModified\":\"2023-11-25T11:11:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/11\\\/a-spanish-agency-created-a-profitable-ai-generated-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2157100961.jpg\",\"keywords\":[\"Creative industries\",\"Model\"],\"articleSection\":[\"Ethics &amp; 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