{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta lanceert AI-tools voor het maken van generatieve AI-advertenties"},"content":{"rendered":"

Meta heeft een reeks generatieve AI-tools onthuld voor het maken van advertenties, met als doel het stroomlijnen van het advertentieproces voor marketeers op zijn platforms.\u00a0<\/b><\/p>\n

Deze tools, die eerder werden getest in Meta's AI Sandbox sinds de introductie ervan in mei, zullen het komende jaar toegankelijk worden gemaakt voor een toenemend aantal adverteerders.<\/span><\/p>\n

In een recente persbriefing zei Matt Steiner, Meta's VP of monetization: \"Het is enorm waardevol om te kunnen experimenteren met generatieve AI-tools en de mogelijkheid te hebben om feedback te geven en de tools te verbeteren, vooral tijdens de vroege stadia van productontwikkeling.\"<\/span><\/p>\n

Meta's advertentietools<\/span><\/h2>\n

Het eerste trio AI-tools dat klaar is voor gebruik is:<\/span><\/p>\n

    \n
  1. Tekstvariatie<\/b>: Deze tool genereert automatisch meerdere versies van advertentieteksten die zijn afgestemd op verschillende doelgroepen.<\/span><\/li>\n
  2. Afbeelding genereren<\/b>: Hiermee kunnen gebruikers automatisch meerdere achtergrondafbeeldingen maken die zijn afgestemd op verschillende producten op basis van tekstaanwijzingen.<\/span><\/li>\n
  3. Afbeeldingen bijsnijden<\/b>: Deze tool is ontworpen om automatisch de beeldverhouding van creatieve bronnen te verfijnen, zodat de visuele weergave consistent blijft in verschillende formaten, of het nu gaat om Reels-advertenties, feed-advertenties of Stories.<\/span><\/li>\n<\/ol>\n

    Steiner legt uit dat deze AI-modellen training ontlenen aan vele bronnen, vari\u00ebrend van advertentiegegevens op Meta's platforms tot gegevens die zijn verkregen van partners, verkopers, derden en zelfs sommige openbare databases.<\/span><\/p>\n

    Generatieve AI zou creatieve en mediateams veel tijd besparen bij het maken van advertenties. In plaats van uren te besteden aan repetitieve taken zoals het genereren van talloze versies van dezelfde creatieve inhoud of boodschap, kunnen teams zich volgens Meta richten op meer strategische doelstellingen op hoger niveau.<\/span><\/p>\n

    In een onderzoek dat Meta heeft uitgevoerd onder adverteerders die deze tools hebben getest in de AI Sandbox, wordt geschat dat generatieve AI hen meer dan vijf uur per week kan besparen, <\/span>volgens TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Wij geloven in een wereld waarin AI het potentieel van marketeers vrijmaakt om meer van het creatieve, strategische werk te doen dat hun bedrijf echt vooruithelpt\", zegt Alvin Bowles, VP van de wereldwijde business group van Meta.<\/span><\/p>\n

    Meta erkent dat verdere verfijning nodig is om ervoor te zorgen dat de AI-uitvoer overeenkomt met de visie van elke adverteerder.<\/span><\/p>\n

    Meta is verder optimistisch over de toekomst en zinspeelt op de ontwikkeling van aanvullende, vergelijkbare AI-functies, waaronder innovatieve manieren om advertentieteksten en achtergronden met specifieke thema's te genereren.\u00a0<\/span><\/p>\n

    Het bedrijf is ook van plan om AI-mogelijkheden te integreren voor zakelijk berichtenverkeer op platforms als WhatsApp en Messenger.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta heeft een reeks generatieve AI-tools onthuld voor het maken van advertenties, met als doel het stroomlijnen van het advertentieproces voor marketeers op haar platforms. Deze tools, die eerder werden getest in Meta's AI Sandbox sinds de introductie in mei, zullen het komende jaar toegankelijk worden gemaakt voor een toenemend aantal adverteerders. In een recente persbriefing zei Matt Steiner, Meta's VP van monetisatie: \"Het is enorm waardevol om te kunnen experimenteren met generatieve AI-tools en de mogelijkheid te hebben om feedback te geven en de tools te verbeteren, vooral tijdens de vroege stadia van productontwikkeling.\" Meta's advertentietools Het inaugurele trio van AI<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising process for marketers on its platforms.\u00a0\" 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