{"id":5418,"date":"2023-09-13T16:07:42","date_gmt":"2023-09-13T16:07:42","guid":{"rendered":"https:\/\/dailyai.com\/?p=5418"},"modified":"2023-09-13T19:36:58","modified_gmt":"2023-09-13T19:36:58","slug":"coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/","title":{"rendered":"Coca-Cola onthult \"Y3000\", de eerste frisdrank die door AI is gecre\u00eberd"},"content":{"rendered":"<p><b>Coca-Cola heeft de Coca-Cola Y3000 Zero Sugar gelanceerd, een limited edition frisdrank die in samenwerking met AI is ontwikkeld.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De drank, die eerder deze maand werd uitgebracht, is bedoeld om consumenten een \"voorproefje van de toekomst\" te geven, aldus een verklaring van het bedrijf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Om Y3000 te cre\u00ebren, zegt Coca-Cola dat ze input van fans wereldwijd hebben gebruikt om hen te begeleiden bij het ontwikkelen van de smaak en vervolgens AI hebben gebruikt om de smaakprofielen te verfijnen en de externe verpakking van het drankje te ontwerpen - inclusief het logo en het tekstscript.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oana Vlad, senior directeur wereldwijde strategie van Coke, verklaarde in een <a href=\"https:\/\/www.coca-colacompany.com\/media-center\/coca-cola-creations-imagines-year-3000-futuristic-flavor-ai-powered-experience\">persbericht<\/a>We hopen dat Coca-Cola in het jaar 3000 nog net zo relevant en verfrissend zal zijn als nu. Daarom hebben we onszelf uitgedaagd om te onderzoeken hoe een cola uit de toekomst zou kunnen smaken en welke ervaringen een cola uit de toekomst zou kunnen ontsluiten.\u00a0<\/span><\/p>\n<figure id=\"attachment_5419\" aria-describedby=\"caption-attachment-5419\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5419 size-large\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png\" alt=\"coca cola y3000\" width=\"1024\" height=\"866\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-300x254.png 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-768x649.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-370x313.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-800x676.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-20x17.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-740x626.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-57x48.png 57w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000.png 1249w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5419\" class=\"wp-caption-text\">De Coca-Cola Y3000. Bron: <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/coca-cola-has-new-y3000-zero-sugar-ai-inspired-drink\/2515431\">Adagium<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ze voegde eraan toe: \"Het merkplatform 'Real Magic' viert onverwachte verbindingen die het gewone buitengewoon maken, dus hebben we menselijke intelligentie en AI bewust samengebracht voor een verheffende uitdrukking van wat Coca-Cola gelooft dat morgen zal brengen.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoewel dit waarschijnlijk de eerste door AI ontwikkelde commercieel geproduceerde frisdrank smaak is, zijn er al veel pogingen geweest om voedsel en drank recepten te cre\u00ebren met AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016 heeft het bedrijf IntelligentX <\/span><a href=\"https:\/\/www.wired.co.uk\/article\/beer-brewed-by-ai-intelligentx\"><span style=\"font-weight: 400;\">een biersmaak gemaakt<\/span><\/a><span style=\"font-weight: 400;\"> met behulp van een AI-chatbot van Facebook.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AI-ontwerp en -ontwikkeling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Op elk blikje Y3000 staat een QR-code die, wanneer gescand, klanten naar het jaar 3000 laat kijken via de Coca-Cola Creations Hub.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daar kunnen consumenten hun foto's aanpassen met de aangepaste Y3000 AI Cam, aangedreven door Stable Diffusion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stable Diffusion is een AI-afbeeldingsgenerator die <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/08\/inside-the-battle-between-artists-and-ai-image-generators\/\"><span style=\"font-weight: 400;\">ondergesneeuwd door rechtszaken<\/span><\/a><span style=\"font-weight: 400;\"> waarin verschillende inbreuken op het auteursrecht worden aangevoerd, de meeste <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/08\/stability-ai-under-pressure-as-senior-staff-leave\/\"><span style=\"font-weight: 400;\">met name van Getty Images<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De Y3000 cam past pop-art vaporwave-achtige filters toe op afbeeldingen en is ook te vinden als Instagram-filter.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Bekijk dit bericht op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Coca-Cola (@cocacola)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola heeft vaak geprobeerd om vooruitstrevende technologie te integreren in haar branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Nadat we ons vorig jaar op Augmented Reality hebben gericht, omarmen we nu de kracht van AI en blijven we de mogelijkheden van ons bedrijf in deze spannende ruimte verder uitbouwen. Coca-Cola Creations heeft nieuwe paden gecre\u00eberd om onze betrokkenheid te verdiepen bij bestaande fans en degenen die het merk misschien nog niet eerder hebben overwogen,\" zei Vlad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola heeft ook experts uit de industrie aangetrokken om haar AI-ondernemingen te begeleiden. Ze hebben onlangs Pratik Thakar aangenomen als hoofd van generatieve AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thakar <\/span><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/09\/08\/the-amazing-ways-coca-cola-uses-generative-ai-in-art-and-advertising\/\"><span style=\"font-weight: 400;\">zei dat AI<\/span><\/a><span style=\"font-weight: 400;\"> dienen als brug tussen menselijke creativiteit en merkidentiteit: \"Coca-Cola heeft altijd een brug geslagen ... hoe maken we het toegankelijker ... smakelijker en iets waar iedereen wat aan heeft?\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Met Y3000 Zero Sugar heeft Coca-Cola laten zien hoe AI doordringt in productontwikkeling en marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Het drankje is voor een beperkte tijd verkrijgbaar in geselecteerde markten, waaronder de Verenigde Staten, Canada, China, Europa en Afrika. Er komt ook een \"Original Taste\"-versie van het drankje.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola heeft de Coca-Cola Y3000 Zero Sugar gelanceerd, een limited edition frisdrank die in samenwerking met AI is ontwikkeld.  Het drankje werd eerder deze maand uitgebracht en is bedoeld om consumenten een \"smaak van de toekomst\" te geven, aldus een verklaring van het bedrijf.  Om Y3000 te cre\u00ebren, zegt Coca-Cola dat ze input van fans wereldwijd hebben gebruikt om de smaak te ontwikkelen en vervolgens AI hebben gebruikt om de smaakprofielen te verfijnen en de externe verpakking van het drankje te ontwerpen, inclusief het logo en het tekstscript.  Oana Vlad, Coca-Cola's senior director of global strategy, verklaarde in een persbericht: \"We hopen dat Coca-Cola nog steeds even relevant en verfrissend zal zijn in de toekomst.<\/p>","protected":false},"author":2,"featured_media":5420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[373,233,174],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-coca-cola","tag-image-generator","tag-stable-diffusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola unveils &quot;Y3000,&quot; the first soda flavor co-created by AI | DailyAI<\/title>\n<meta name=\"description\" content=\"Coca-Cola is pushing the boundaries of AI-driven marketing and product development with the recent launch of Coca\u2011Cola Y3000 Zero Sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola unveils &quot;Y3000,&quot; 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