{"id":3973,"date":"2023-08-08T20:28:13","date_gmt":"2023-08-08T20:28:13","guid":{"rendered":"https:\/\/dailyai.com\/?p=3973"},"modified":"2023-08-08T20:44:44","modified_gmt":"2023-08-08T20:44:44","slug":"disney-explores-ais-potential-amidst-industry-tensions","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/","title":{"rendered":"Disney verkent het potentieel van AI te midden van spanningen in de sector"},"content":{"rendered":"<p><b>Tegen de achtergrond van de stakingen van de SAG-AFTRA en de Writers Guild of America (WGA) gaat Walt Disney Company door met haar plannen voor AI-innovatie.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Eerder dit jaar, nog voor de schrijversstaking in Hollywood begon, stelde Disney een speciale taskforce samen om de toepassingen van AI te onderzoeken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De tweeledige doelstelling van dit team is het koesteren van AI-innovatie en het bevorderen van samenwerking met externe partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volgens <\/span><a href=\"https:\/\/www.reuters.com\/technology\/disney-creates-task-force-explore-ai-cut-costs-sources-2023-08-08\/\"><span style=\"font-weight: 400;\">Reuters<\/span><\/a><span style=\"font-weight: 400;\">11 AI-gerichte functies zijn momenteel beschikbaar bij Disney. Dit valt samen met Netflix' aanbieding van een $900.000 betaalde <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/07\/netflix-post-ai-related-role-with-900000-salary-amidst-strikes\/\"><span style=\"font-weight: 400;\">AI-gebaseerde positie<\/span><\/a><span style=\"font-weight: 400;\"> wat de woede tegen Hollywoods 'machthebbers' nog meer aanwakkerde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Een Disney insider zei: \"Oude mediabedrijven zoals Disney moeten ofwel AI uitvinden of het risico lopen verouderd te raken.\" <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ze geloven dat AI de sleutel is tot kostenbesparing en effici\u00ebntiewinst op de lange termijn, met huidige productiebudgetten die oplopen tot maar liefst $300 miljoen. Met andere woorden, meer AI = minder mensen betalen = meer winst. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De kroon op deze effici\u00ebntiewinst is het vervangen van acteurs door AI-replica's, wat betekent dat je ze nooit meer hoeft te betalen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Het spreekt voor zich dat niet iedereen de AI-activiteiten van Disney met optimisme bekijkt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disney CEO Bob Iger sprak <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/07\/ai-driven-efficiency-is-the-enemy-of-the-creative-industries\/\"><span style=\"font-weight: 400;\">tegen staking<\/span><\/a><span style=\"font-weight: 400;\">en zei: \"Ik vind het erg verontrustend... Er is een verwachtingsniveau dat ze hebben dat gewoon niet realistisch is. En ze voegen iets toe aan de uitdagingen waar dit bedrijf al mee te maken heeft dat, eerlijk gezegd, zeer ontwrichtend is.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAG-AFTRA-voorzitter Fran Drescher sloeg terug met een vurige tirade: \"Ik kan het eerlijk gezegd niet geloven: hoe ver we van elkaar af staan over zoveel dingen... Het is walgelijk. Ze moeten zich schamen.\"<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Disney en technologische innovatie gaan ver terug<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ondanks voelbare spanningen heeft Disney een langdurige relatie met technologische innovatie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De tekenfilm \"Steamboat Willie\" uit 1928 was de eerste tekenfilm met een gesynchroniseerde soundtrack en vanaf dat moment heeft Disney altijd ge\u00efnvesteerd in de nieuwste technologie om de concurrentie voor te blijven.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Walt Disney hielp bij de uitvinding van de multi-plane camera en wilde Technicolor gebruiken in zijn animatiefilms. Nadat hij het eerste themapark Disneyland had opgericht, wilde hij graag realistische animatiefiguren ontwikkelen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De leidinggevenden van Disney hebben die mantel meegenomen naar het huidige tijdperk, waarin AI een nieuwe grens vormt voor de entertainmentindustrie.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tegen de achtergrond van de stakingen van de SAG-AFTRA en de Writers Guild of America (WGA) gaat de Walt Disney Company door met haar plannen voor AI-innovatie.  Eerder dit jaar, voor het begin van de staking van de Hollywood schrijvers, heeft Disney een speciale taskforce gevormd om de toepassingen van AI te onderzoeken. Het tweeledige doel van dit team is het koesteren van AI-innovatie en het bevorderen van samenwerking met externe partners.  Volgens Reuters zijn er momenteel 11 AI-gerichte functies beschikbaar bij Disney. Dit valt samen met de vermelding door Netflix van een AI-gebaseerde functie met een salaris van $900.000, wat de woede tegen Hollywood's 'powers that be' verder aanwakkerde.  Een Disney insider<\/p>","protected":false},"author":2,"featured_media":3974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[287,227],"class_list":["post-3973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-disney","tag-sag-aftra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney explores AI&#039;s potential amidst industry tensions | DailyAI<\/title>\n<meta name=\"description\" content=\"Amidst the backdrop of the SAG-AFTRA and Writers Guild of America (WGA) strikes, Walt Disney Company is pushing ahead with its forward-thinking strategy, which involves AI.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney explores AI&#039;s potential amidst industry tensions | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Amidst the backdrop of the SAG-AFTRA and Writers Guild of America (WGA) strikes, Walt Disney Company is pushing ahead with its forward-thinking strategy, which involves AI.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nl\/2023\/08\/disney-explores-ais-potential-amidst-industry-tensions\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T20:28:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T20:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/08\/shutterstock_1470729779.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Disney explores AI&#8217;s potential amidst industry tensions\",\"datePublished\":\"2023-08-08T20:28:13+00:00\",\"dateModified\":\"2023-08-08T20:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/disney-explores-ais-potential-amidst-industry-tensions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_1470729779.jpg\",\"keywords\":[\"Disney\",\"SAG-AFTRA\"],\"articleSection\":[\"Ethics &amp; 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