{"id":3808,"date":"2023-08-04T18:25:17","date_gmt":"2023-08-04T18:25:17","guid":{"rendered":"https:\/\/dailyai.com\/?p=3808"},"modified":"2023-08-04T20:14:06","modified_gmt":"2023-08-04T20:14:06","slug":"apple-remains-an-ai-outsider-but-for-how-long","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2023\/08\/apple-remains-an-ai-outsider-but-for-how-long\/","title":{"rendered":"Apple blijft een buitenbeentje voor AI, maar voor hoe lang?"},"content":{"rendered":"<p><b>Apple heeft zich opvallend terughoudend opgesteld in zijn discussies over AI en slaat zeker niet zo hard op de trom als Microsoft, Alphabet en Meta.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apple heeft eerder de rol gespeeld van een toevallige toeschouwer terwijl zijn rivalen Microsoft, Google en Meta zich vastbijten in de technologie - althans, dat is wat ze willen dat mensen denken.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tijdens de recente earnings call van Apple was AI eerder een subplot dan het hoofdverhaal. \"AI\" of \"kunstmatige intelligentie\" werd slechts 6 keer genoemd, allemaal tijdens de Q&amp;A met analist Sidney Ho van Deutsche Bank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alphabet, Microsoft en Meta noemden deze termen daarentegen allemaal meer dan 50 keer. De gemiddelde vermelding van AI bij alle <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/07\/q2-earnings-calls-highlight-immense-cross-industry-appetite-for-ai\/\"><span style=\"font-weight: 400;\">S&amp;P 500 winstgesprekken<\/span><\/a><span style=\"font-weight: 400;\"> waren 3,7, inclusief honderden bedrijven die niet eens technologiegericht zijn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CEO Tim Cook liet echter doorschemeren dat er Apple AI-projecten in de maak zijn, en dat was <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/07\/apple-takes-strides-towards-developing-generative-ai\/\"><span style=\"font-weight: 400;\">onlangs bevestigd<\/span><\/a><span style=\"font-weight: 400;\"> uit gelekte gegevens waaruit bleek dat het bedrijf werkte aan een chatbot met de bijnaam \"Apple GPT\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cook herinnerde mensen eraan dat AI al sterk is ingebed in de producten van het bedrijf. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hij zei dat AI \"een integraal onderdeel is van vrijwel elk product dat we maken\", waaronder productontwerp, live voicemails, digitale stemreplicatie, automatische crashdetectie en valdetectie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"We hebben de neiging om dingen aan te kondigen zodra ze op de markt komen, en dat is onze M.O.\", aldus Cook, waarmee hij de toewijding van Apple aan zijn producten en consumenten benadrukt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hij zei verder dat Apple al jaren onderzoek doet naar verschillende AI-technologie\u00ebn, waaronder generatieve AI, en dat dit een cruciaal aspect van de ontwikkelingsstrategie van Apple zal blijven.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ondanks het belang van AI voor Apple, waarschuwde Cook dat er geen grote verschuiving in hun promotiestrategie\u00ebn te verwachten was. De focus van Apple blijft liggen op het lanceren van producten wanneer deze volledig klaar zijn voor hun klanten, in plaats van te pronken met hun technologische vooruitgang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dipanjan Chatterjee, hoofdanalist bij Forrester, ziet deze terughoudende opstelling als een fundamenteel onderdeel van het ethos van Apple. \"De terughoudendheid waarmee Apple zich laat meeslepen in de AI-hype is on-brand\", zegt hij. <\/span><a href=\"https:\/\/www.morningstar.com\/news\/marketwatch\/20230804315\/apples-tim-cook-explains-why-he-wont-showboat-around-ai\"><span style=\"font-weight: 400;\">vertelde Morning Star<\/span><\/a><span style=\"font-weight: 400;\">en voegde eraan toe: \"Een maniakale focus op wat Apple doet voor zijn klanten en niet hoe het dat doet, zit zo diep geworteld in het DNA van het merk.\"<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple heeft zich opvallend terughoudend opgesteld in zijn discussies over AI en slaat zeker niet zo hard op de trom als Microsoft, Alphabet en Meta.  Apple heeft eerder de rol gespeeld van een toevallige toeschouwer terwijl zijn rivalen Microsoft, Google en Meta zich vastbijten in de technologie - althans, dat is wat ze willen dat mensen denken.  Tijdens Apple's recente earnings call was AI eerder een subplot dan het hoofdverhaal. \"AI\" of \"kunstmatige intelligentie\" werd slechts 6 keer genoemd, allemaal tijdens de Q&amp;A met analist Sidney Ho van Deutsche Bank. Alphabet, Microsoft en Meta noemden deze termen daarentegen allemaal meer dan 6 keer.<\/p>","protected":false},"author":2,"featured_media":3809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,105],"class_list":["post-3808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-machine-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple remains an AI outsider, but for how long? | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple has been notably reserved in its AI discussions and certainly isn\u2019t banging the drum as loudly as Microsoft, Alphabet, and Meta.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2023\/08\/apple-remains-an-ai-outsider-but-for-how-long\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple remains an AI outsider, but for how long? 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