{"id":15690,"date":"2026-10-29T13:13:53","date_gmt":"2026-10-29T12:13:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=15690"},"modified":"2026-10-29T13:13:53","modified_gmt":"2026-10-29T12:13:53","slug":"google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/","title":{"rendered":"Google schakelt in 10 extra landen over op AI-advertentiemodus vanwege afnemende zoekactiviteit."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Google breidt zijn zoekfunctie, die lijkt op een chatbot, uit met betaalde advertenties in tien extra landen. In de VS kunnen advertenties nu ook verschijnen wanneer je een vervolgvraag stelt. Deze stap werd gezet op dezelfde dag dat Alphabet bekendmaakte dat de omzet uit zoekopdrachten met 121.000 ton op jaarbasis was gestegen, het laagste groeitempo dit jaar.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat verandert er?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI-modus is het tabblad in Google Zoeken waar je een vraag in volledige zinnen stelt en een geschreven antwoord krijgt in plaats van een lijst met links. Tot nu toe waren advertenties daar voornamelijk een Amerikaanse aangelegenheid. In een <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-in-ai-mode-global\/\" target=\"_blank\" rel=\"noopener\">blogbericht op woensdag<\/a>, Shashi Thakur, die verantwoordelijk is voor de zoekadvertenties van Google, zei dat ze nu aan het uitrollen zijn in Australi\u00eb, Canada, India, Kenia, Maleisi\u00eb, Nieuw-Zeeland, Nigeria, Pakistan, de Filipijnen en Singapore. Brazili\u00eb, Mexico en het Verenigd Koninkrijk volgen later dit kwartaal, maar er zijn nog geen exacte data bekend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tweede verandering vindt plaats in de VS. Google noemt het multiturn-advertenties: gesponsorde resultaten die tijdens een heen-en-weer-gesprek kunnen verschijnen, niet alleen na je eerste vraag. <a href=\"https:\/\/www.androidauthority.com\/google-ai-mode-ads-expansion-3729474\/\" target=\"_blank\" rel=\"noopener\">Android Authority<\/a> Het voorbeeld wordt gegeven van het zoeken naar een laptop, vervolgens het filteren op modellen onder de $1,000, en het zien van advertenties bij die vervolgzoekresultaten. Google zegt dat elke advertentie het label &quot;Gesponsord&quot; zal hebben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het getal erachter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet&#039;s <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1652044\/000165204426000080\/googexhibit991q32026.htm\" target=\"_blank\" rel=\"noopener\">winstcijfers derde kwartaal<\/a> De cijfers tonen aan dat de inkomsten van Google Search en andere diensten $63,4 miljard bedroegen in de drie maanden tot 30 september, een stijging ten opzichte van $56,6 miljard een jaar eerder. Dat is een groei van 12%. <a href=\"https:\/\/techcrunch.com\/2026\/10\/28\/google-expands-ai-search-ads-globally-as-core-ad-growth-slows\/\" target=\"_blank\" rel=\"noopener\">TechCrunch meldt<\/a> Het was 171 TP6T in het tweede kwartaal en 191 TP6T in het eerste. De totale omzet van Alphabet bedroeg 1 TP7T 127,6 miljard, een stijging van 251 TP6T, voornamelijk dankzij Google Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simpel gezegd levert zoeken Google nog steeds meer geld op per kwartaal, maar de winst neemt af. Advertenties in AI-antwoorden zijn Googles poging om ervoor te zorgen dat de nieuwe manier van zoeken minstens net zoveel oplevert als de oude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat het voor jou betekent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google zegt dat zoekopdrachten in AI-modus gemiddeld drie keer langer zijn dan normale zoekopdrachten, waardoor het systeem beter weet wat je zoekt. Ook zou het klikpercentage op gesponsorde productvermeldingen in AI-modus al vergelijkbaar zijn met dat van onbetaalde vermeldingen. Dat laatste cijfer is afkomstig van Google en is niet onafhankelijk gecontroleerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor gebruikers in de nieuwe landen is het praktische punt eenvoudig: een aanbeveling in een AI-antwoord kan nu betaald zijn. Let op het label &#039;Gesponsord&#039; voordat u een voorgesteld product als een eigen keuze van de AI beschouwt. Voor investeerders is dit de andere helft van een week waarin Google flink investeerde in AI. <a href=\"https:\/\/dailyai.com\/nl\/2026\/10\/google-and-microsoft-spent-alike-on-ai-only-one-still-made-cash\/\">vooruitlopend op het geld dat het opleverde<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid ads are coming to Google&#8217;s AI Mode in 10 more countries, and in the US they can appear in follow-up questions. Search revenue grew 12%, its slowest this year.<\/p>","protected":false},"author":16,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Puts Ads in AI Mode in 10 More Countries as Search Slows<\/title>\n<meta name=\"description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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