{"id":14166,"date":"2024-09-22T20:21:45","date_gmt":"2024-09-22T20:21:45","guid":{"rendered":"https:\/\/dailyai.com\/?p=14166"},"modified":"2024-09-23T16:08:55","modified_gmt":"2024-09-23T16:08:55","slug":"the-martech-summit-london-2024-ai-marketing-in-focus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/","title":{"rendered":"De MarTech Summit Londen 2024: AI-marketing in beeld"},"content":{"rendered":"<p><b>Deze conferentie, die plaatsvindt in Londen, biedt een unieke kans om de nieuwste trends en innovaties op het gebied van marketingtechnologie in de B2B- en B2C-sector te ontdekken.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">evenement<\/span><\/a><span style=\"font-weight: 400;\">die plaatsvindt op 12-13 november 2024 in Convene 155 Bishopsgate in Londen, zal bestaan uit inzichtelijke casestudy's, paneldiscussies, vuurgesprekjes, keynotes en vraag-en-antwoordgesprekken over de nieuwste MarTech-trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Met meer dan 400 deelnemers, meer dan 85% in senior leidinggevende functies, biedt de top onge\u00ebvenaarde leer- en netwerkmogelijkheden met CMO's, hoofden, directeuren en meer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deelnemers zullen baanbrekende kennis opdoen over MarTech-ontwikkelingen, realistische implementatiestrategie\u00ebn en hoe technologie marketingbenaderingen en workflows in zowel B2B- als B2C-sectoren transformeert.<\/span><\/p>\n<h2>Waarom deelnemen aan de MarTech Summit Londen 2024?<\/h2>\n<p><span style=\"font-weight: 400;\">Er zijn talloze redenen om de MarTech Summit London 2024 bij te wonen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verken vijf hoofdthema's in drie etappes gedurende twee dagen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Krijg inzichten van meer dan 70 sprekers en experts uit de sector<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netwerken met meer dan 400 deelnemers, waaronder 85% senior management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deelnemen aan discussierondes om verschillende perspectieven te delen en te verzamelen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evalueer nieuwe technologie\u00ebn voor uw MarTech-stack van toonaangevende serviceproviders<\/span><\/li>\n<\/ul>\n<h2>Wie moet erbij zijn?<\/h2>\n<p><span style=\"font-weight: 400;\">De MarTech Summit London 2024 is bedoeld voor senior-level executives in functies zoals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing en technologie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klantervaring (CX) en betrokkenheid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merkloyaliteit en -retentie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inzichten in gegevens en consumenten<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digitale strategie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnichannel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovatie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sociale media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inhoudsstrategie en storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Productmarketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digitale transformatie en groei<\/span><\/li>\n<\/ul>\n<h2>Belangrijkste sprekers op het evenement<\/h2>\n<p><span style=\"font-weight: 400;\">Enkele van de belangrijkste sprekers in de line-up zijn onder andere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sivan Einstein, Industry Head - Omnichannel Retail, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neil Robins, Hoofd Digitaal &amp; Media, Kenvue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat Daniel, Senior Directeur Groei &amp; Betrokkenheid, Monzo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Lewis-Williams, hoofd marketingautomatisering, Financial Times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namita Mediratta, CMI Directeur, Schoonheid, EMETU, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Richard Jones, directeur e-commerce, Carlsberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kumar Amrendra, Hoofd Digitale Marketing, Planning &amp; Data Science, Sky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">James Brindley-Raynes, Hoofd Digitale Klantreis, Maersk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clive Head, hoofd CRM en loyaliteit, Santander UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marie Tyler, Global Customer Engagement Leader, Honeywell<\/span><\/li>\n<\/ul>\n<h2>Uitgelichte thema's en onderwerpen van The MarTech Summit Londen 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Het evenement heeft vijf hoofdthema's verdeeld over drie podia:<\/span><\/p>\n<p><b>Dag 1 - Plenaire zaal<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MarTech-trends (waaronder marketingautomatisering, AI in marketing, digitale transformatie)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2C-marketingfase<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klantervaring (inclusief omnichannelpersonalisatie, e-commerce, digitale klantervaring)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gegevens, analyses en inzichten (inclusief gegevens van de eerste partij, klantgegevensplatform, gegevensprivacy en -beveiliging)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2B-marketingpodium<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Enablement (waaronder Revenue Enablement, Sales Content Optimisation, Account-Based Marketing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vraagontwikkeling (inclusief B2B Marketing Metrics, Precision Demand Marketing, Content Marketing)<\/span><\/li>\n<\/ul>\n<h2>Belangrijke details over het evenement<\/h2>\n<p><span style=\"font-weight: 400;\">Markeer je agenda en bereid je voor om deel uit te maken van dit fantastische evenement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datum<\/b><span style=\"font-weight: 400;\">: 12-13 november 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Locatie<\/b><span style=\"font-weight: 400;\">: Convene 155 Bishopsgate, Tweede verdieping, Londen EC2M 3YD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tickets<\/b><span style=\"font-weight: 400;\">: Beschikbaar op de website van het evenement <\/span><a href=\"https:\/\/themartechsummit.com\/london-registration\"><span style=\"font-weight: 400;\">hier<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bezoek de offici\u00eble <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">MarTech Summit Londen 2024 website<\/span><\/a><span style=\"font-weight: 400;\"> om je plek veilig te stellen, de volledige agenda te bekijken en de sponsormogelijkheden te bekijken.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Deze conferentie, die plaatsvindt in Londen, biedt een unieke kans om de nieuwste trends en innovaties op het gebied van marketingtechnologie in de B2B- en B2C-sector te verkennen. Het evenement, dat plaatsvindt op 12-13 november 2024 in Convene 155 Bishopsgate in Londen, biedt inzichtelijke casestudy's, paneldiscussies, vuurgesprekjes, keynotes en vraag-en-antwoordgesprekken over de nieuwste MarTech-trends.  Met meer dan 400 deelnemers, meer dan 85% in senior leidinggevende functies, biedt de top onge\u00ebvenaarde leer- en netwerkmogelijkheden met CMO's, hoofden, directeuren en meer. Deelnemers vergaren baanbrekende kennis over MarTech-ontwikkelingen, realistische implementatiestrategie\u00ebn en hoe technologie marketingbenaderingen en -strategie\u00ebn transformeert.<\/p>","protected":false},"author":2,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit London 2024: AI marketing in focus | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit London 2024: AI marketing in focus | DailyAI\" \/>\n<meta property=\"og:description\" content=\"This conference, taking place in London, offers a unique opportunity to explore the latest trends and innovations in marketing technology across the B2B and B2C sectors. 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