{"id":13200,"date":"2024-07-02T22:03:22","date_gmt":"2024-07-02T22:03:22","guid":{"rendered":"https:\/\/dailyai.com\/?p=13200"},"modified":"2024-07-03T08:42:58","modified_gmt":"2024-07-03T08:42:58","slug":"googles-sustainability-report-demonstrates-the-urgent-need-for-greener-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/07\/googles-sustainability-report-demonstrates-the-urgent-need-for-greener-ai\/","title":{"rendered":"Google's duurzaamheidsrapport toont de dringende behoefte aan groenere AI aan"},"content":{"rendered":"<p><b>In het Milieurapport 2024 van Google wordt duidelijk hoe moeilijk het voor het bedrijf is om zijn ambitieuze doel te bereiken, namelijk een CO2-uitstoot van nul in 2030.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google heeft zelf toegegeven dat het worstelt met de onverzadigbare energie-eisen van AI, met de <\/span><a href=\"https:\/\/sustainability.google\/reports\/google-2024-environmental-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">verslag<\/span><\/a><span style=\"font-weight: 400;\"> met ontnuchterende statistieken:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De uitstoot van broeikasgassen door Google is in 2023 met 13% gestegen ten opzichte van het jaar daarvoor en is sinds de basislijn van het bedrijf voor 2019 met maar liefst 48% omhooggeschoten.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De datacenters van het bedrijf, de energieverslindende motoren achter de AI-toepassingen, waren een van de hoofdveroorzakers van deze emissiegroei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nu Google AI diepgaand integreert in zijn productportfolio, wordt het ontwarren van het energieverbruik van AI en andere werklasten een steeds complexere uitdaging.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Chief Sustainability Officer Kate Brandt liet er geen gras over groeien en sprak over de omvang van de taak die voor ons ligt: \"Het bereiken van dit netto nul doel in 2030 is een extreem ambitieus doel. We weten dat dit niet gemakkelijk zal zijn.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is er echter wel in geslaagd om een aantal belangrijke overwinningen te boeken:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Het bedrijf bereikte een indrukwekkend gemiddelde van 64% koolstofvrije energie (CFE) in zijn datacenters en kantoren, zelfs terwijl het elektriciteitsverbruik bleef stijgen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google sloot deals voor de aankoop van een recordaantal van 4 GW aan schone energieopwekkingscapaciteit in 2023, meer dan welk jaar dan ook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De techgigant vierde ook een belangrijke mijlpaal: zeven opeenvolgende jaren van 100% hernieuwbare energie matching.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Energy matching laat iets over voor Google om positief over te zijn, maar het zal ze niet naar net zero brengen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Door het matchen van hernieuwbare energie kunnen bedrijven beweren dat ze schone energie gebruiken, zelfs als de elektronen die naar hun faciliteiten stromen afkomstig zijn van fossiele brandstoffen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit komt doordat hernieuwbare energiecredits (REC's) apart van de fysieke elektriciteit worden gekocht, waardoor het energieverbruik van een bedrijf in feite groen wordt gemaakt. <\/span><\/p>\n<p><a href=\"https:\/\/kleinmanenergy.upenn.edu\/news-insights\/renewable-energy-credits-decarbonizing-the-grid-or-just-a-corporate-messaging-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Critici beweren<\/span><\/a><span style=\"font-weight: 400;\"> dat deze aanpak weinig doet om de ontwikkeling van nieuwe projecten voor hernieuwbare energie aan te moedigen of om de dringende behoefte aan netbrede ontkoling aan te pakken.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In plaats daarvan stelt het bedrijven in staat om duurzaamheidsoverwinningen te claimen zonder hun energiebronnen of consumptiepatronen fundamenteel te veranderen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zoals het rapport van Google duidelijk maakt, zullen deze resultaten alleen niet genoeg zijn om de impact van de explosieve groei van AI op het milieu te compenseren.\u00a0<\/span><\/p>\n<h2>Oplossingen zitten in de pijplijn, misschien<\/h2>\n<p>Hoewel AI-hardware steeds energiezuiniger wordt, is i<span style=\"font-weight: 400;\">t werd geschat dat het trainen van een enkel AI-model zoals GPT-3 <\/span><a href=\"https:\/\/dailyai.com\/nl\/2024\/02\/data-center-energy-demands-soar-because-of-ai-how-do-we-sustain-it\/\"><span style=\"font-weight: 400;\">verbruikt maar liefst 1287 MWh energie<\/span><\/a><span style=\"font-weight: 400;\"> - genoeg om bijna 130.000 huishoudens een hele dag van stroom te voorzien. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er zijn nu honderden, misschien zelfs duizenden modellen op GPT-3-niveau. De allerbeste grensmodellen van vandaag, zoals GPT-4o en Claude 3, zijn veel krachtiger dan GPT-3-modellen en dus duurder om te trainen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is niet de enige die het moeilijk heeft. Microsoft worstelt ook met de milieu-impact van zijn <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/09\/microsofts-ai-workloads-causes-water-consumption-to-rocket\/\"><span style=\"font-weight: 400;\">snel groeiend datacenter<\/span><\/a><span style=\"font-weight: 400;\">en rapporteerde een toename van de uitstoot met 29% ten opzichte van 2020.\u00a0<\/span><\/p>\n<p>In de praktijk zijn de gevolgen al duidelijk. In noord Virginia's \"datacenter alley\" heeft de stijgende vraag naar AI het elektriciteitsnet tot het uiterste gedreven. <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-25\/ai-needs-so-much-power-that-old-coal-plants-are-sticking-around\" target=\"_blank\" rel=\"noopener\">Bloomberg meldde in januari<\/a> dat kolencentrales online worden gehouden om aan AI's hebzuchtige energiebehoefte te voldoen.<\/p>\n<p><span style=\"font-weight: 400;\">Google blijft optimistisch, met Google SVP Benedict Gomes die in het rapport zegt: \"Een duurzame toekomst vereist verandering op systeemniveau, sterk overheidsbeleid en nieuwe technologie\u00ebn. We zetten ons in om samen te werken en onze rol te spelen, bij elke stap die we zetten.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afgezien van het sentiment zijn er praktische oplossingen, zoals <\/span><a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/sakana-a-tokyo-based-startup-raises-30-million-for-bio-inspired-swarm-ai\/\"><span style=\"font-weight: 400;\">energiezuinige neuromorfische chips<\/span><\/a><span style=\"font-weight: 400;\"> en <\/span><a href=\"https:\/\/dailyai.com\/nl\/2024\/02\/nuclear-fusion-and-ai-an-evolving-symbiotic-relationship\/\"><span style=\"font-weight: 400;\">kernfusie<\/span><\/a><span style=\"font-weight: 400;\">Er wordt aan gewerkt, maar ze zijn nog niet helemaal werkbaar. De gevolgen van AI voor het milieu zijn al merkbaar.\u00a0\u00a0<\/span><\/p>\n<p>AI ondersteunt echter ook doelen voor natuurbehoud en tal van andere milieu-initiatieven, van <a href=\"https:\/\/dailyai.com\/nl\/2023\/09\/ai-and-machine-learning-join-the-fight-to-protect-the-amazon\/\">het redden van zeldzame soorten in de <span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">Amazon<\/span><\/span><\/span><\/span><\/span><\/span><\/a> naar <a href=\"https:\/\/dailyai.com\/nl\/2024\/01\/researchers-use-ai-to-reduce-carbon-capture-energy-consumption-by-a-third\/\">koolstofafvang stimuleren<\/a>.<\/p>\n<p>Het is een touwtrekwedstrijd van voordelen en tegenstrijdigheden die we nog niet onder de knie hebben.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google's 2024 Environmental Report heeft de zware strijd blootgelegd die het bedrijf voert om het ambitieuze doel van netto nul CO2-uitstoot in 2030 te bereiken.  Google heeft zelf toegegeven dat het worstelt met de onverzadigbare energiebehoefte van AI en het rapport biedt een aantal ontnuchterende statistieken: De uitstoot van broeikasgassen door Google is in 2023 met 13% gestegen ten opzichte van het jaar daarvoor en is sinds de basislijn van het bedrijf voor 2019 met maar liefst 48% omhooggeschoten. De datacenters van het bedrijf, de energieverslindende motoren achter de AI-toepassingen, waren de hoofdschuldige aan deze toename van de uitstoot. Aangezien Google AI diepgaand integreert in<\/p>","protected":false},"author":2,"featured_media":13201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[522,102],"class_list":["post-13200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-energy","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s sustainability report demonstrates the urgent need for greener AI | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/07\/googles-sustainability-report-demonstrates-the-urgent-need-for-greener-ai\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s sustainability report demonstrates the urgent need for greener AI | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google&#8217;s 2024 Environmental Report has laid bare the company&#8217;s uphill battle to achieve its ambitious goal of net-zero carbon emissions by 2030.\u00a0 By the admission of its own evidence, Google has found itself grappling with the insatiable energy demands of AI, with the report offering some sobering statistics: Google&#8217;s greenhouse gas emissions surged by 13% in 2023 compared to the previous year, and have skyrocketed by a staggering 48% since the company&#8217;s 2019 baseline. The company&#8217;s data centers, the power-hungry engines behind its AI applications, were a primary culprit in driving this emissions growth. As Google deeply integrates AI across\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nl\/2024\/07\/googles-sustainability-report-demonstrates-the-urgent-need-for-greener-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T22:03:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T08:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/07\/DALL\u00b7E-2024-07-02-23.03.05-A-high-quality-landscape-image-showcasing-the-urgent-need-for-greener-AI-inspired-by-Googles-sustainability-report.-The-scene-includes-a-futuristic-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" 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