{"id":12144,"date":"2024-05-12T18:26:50","date_gmt":"2024-05-12T18:26:50","guid":{"rendered":"https:\/\/dailyai.com\/?p=12144"},"modified":"2024-05-13T21:42:00","modified_gmt":"2024-05-13T21:42:00","slug":"apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/","title":{"rendered":"Apple onthult nieuwe M4-chip en warmt daarmee zijn generatieve AI-strategie op"},"content":{"rendered":"

In de hoogoplopende strijd om de dominantie van AI, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> zet gedurfde stappen om zijn zorgvuldig uitgestippelde strategie te bevestigen.<\/b><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> heeft onlangs zijn nieuwste iPad Pro-productlijn onthuld, die wordt aangedreven door de gloednieuwe M4-chip.\u00a0<\/span><\/p>\n

Volgens Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>de M4 chip<\/span> heeft een CPU die 50% sneller is dan zijn voorganger, de M2, terwijl de GPU maar liefst vier keer betere prestaties levert. <\/span><\/p>\n

De neurale motor van de chip onderscheidt hem echter echt en overtreft alle neurale verwerkingseenheden die momenteel beschikbaar zijn in 'AI-apparaten' - apparaten die AI-taken lokaal uitvoeren.<\/span><\/p>\n

Dit komt op een cruciaal moment voor Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>aangezien het bedrijf zich onlangs meer is gaan richten op AI-ontwikkeling, nadat het een langzame starter was vergeleken met Google, Microsoft, and Samsung<\/span>.<\/span><\/p>\n

In combinatie met de M4, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> heeft de beperkingen van Siri onderkend en het bedrijf is hard aan het werk om er weer een toonaangevende slimme assistent van te maken met behulp van AI-technologie.<\/span><\/p>\n

Tijdens de komende Worldwide Developers Conference (WWDC) op 10 juni, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> zal naar verwachting onder andere deze nieuwe en verbeterde Siri demonstreren, die wordt aangedreven door een geavanceerd generatief AI-systeem.\u00a0<\/span><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> ramps up <\/span>generatieve AI push<\/h2>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> heeft actief AI-talent geworven bij andere bedrijven, met name Google, om een <\/span>geheim onderzoekslaboratorium<\/span><\/a> opzet in Zwitserland.\u00a0<\/span><\/p>\n

Er is bewijs in de onderzoeksgemeenschap dat Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>Ook de generatieve AI-strategie versnelt. <\/span>In april, <\/span>Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> debuteerde ReALM<\/span><\/a>een model dat beelden op het scherm beter 'ziet' dan GPT-4. <\/span><\/p>\n

Ze hebben ook <\/span>gepubliceerd onderzoek naar MM1<\/span><\/a>de eerste familie van multimodale LLM's. Er zijn ook strategische overnames geweest, waaronder de <\/span>aankoop van een Canadese startup<\/span><\/a>DarwinAI.<\/span><\/p>\n

Tijdens het tweede kwartaal van het bedrijf vertelde CEO Tim Cook luisteraars dat Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> heeft vertrouwen in zijn generatieve AI-strategie.\u00a0<\/span><\/p>\n

\"Wij geloven in de transformerende kracht en belofte van AI en we geloven dat we voordelen hebben die ons zullen onderscheiden in dit nieuwe tijdperk, waaronder Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>unieke combinatie van naadloze integratie van hardware, software en diensten; baanbrekend Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> silicium met onze toonaangevende neurale engine; en onze niet-aflatende focus op privacy,\" Cook<\/span> zei.<\/span><\/p>\n

Waarom was Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> traag met generatieve AI?<\/h2>\n

Als generatieve AI eind 2022 gemeengoed wordt, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>Tijdgenoten stonden meteen in de rij om een stukje van de taart te bemachtigen.<\/p>\n

Dat groeide uit tot een vreetrazernij toen Microsoft, Google en Amazon<\/span><\/span><\/span><\/span><\/span><\/span> miljarden ge\u00efnvesteerd in startups zoals OpenAI<\/span><\/span><\/span><\/span><\/span><\/span>, Anthropic<\/span><\/span><\/span><\/span><\/span><\/span>en verbuiging.<\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> bleef een groot deel van die periode geheim en heeft nog geen generatieve AI-producten met naam en toenaam uitgebracht.<\/p>\n

UIn tegenstelling tot de concurrentie, die AI-functies vaak als standalone producten of b\u00e8taversies uitbrengt, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> streeft ernaar om uitgebreide, gepolijste producten te bouwen met een diepe integratie in zijn ecosysteem.\u00a0<\/span><\/p>\n

Bovendien, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> is een verticaal ge\u00efntegreerd bedrijf dat zowel hardware als software beheerst. <\/span><\/p>\n

AI-oplossingen ontwikkelen die het volledige potentieel van Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>De op maat gemaakte silicium, zoals de chips uit de A-serie in iPhones en de chips uit de M-serie in Macs, vereisen intensieve samenwerking tussen hardware- en softwareteams.\u00a0<\/span><\/p>\n

Apple<\/span> moet ervoor zorgen dat zijn AI-aanbod geoptimaliseerd is voor zijn specifieke hardwareconfiguraties en de prestaties kan leveren die gebruikers van zijn apparaten verwachten.\u00a0<\/span><\/p>\n

In effect, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> Er zat niets anders op dan af te wachten terwijl generatieve AI een tophype bereikte.<\/p>\n

Hoewel het langzamere tempo van het bedrijf sommigen kan frustreren die graag willen zien hoe het bedrijf generatieve AI aanpakt, is het in overeenstemming met Apple<\/span><\/span><\/span><\/span><\/span><\/span>overkoepelende strategie.\u00a0<\/span><\/p>\n

Nu dit aan het veranderen is, hopen investeerders dat Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>De geduldige strategie van generatieve AI was het wachten waard. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

In de hoogoplopende strijd om de dominantie van AI zet Apple gedurfde stappen om zijn zorgvuldig uitgestippelde strategie te bevestigen. Apple heeft onlangs zijn nieuwste iPad Pro-serie onthuld, die wordt aangedreven door de gloednieuwe M4-chip. Volgens Apple heeft de M4-chip een CPU die 50% sneller is dan zijn voorganger, de M2, terwijl de GPU maar liefst vier keer betere prestaties levert. De neurale motor van de chip onderscheidt hem echter van alle andere neurale verwerkingseenheden die momenteel beschikbaar zijn in 'AI-apparaten' - apparaten die AI-taken lokaal uitvoeren. Dit komt op een cruciaal moment voor Apple, want het bedrijf heeft onlangs zijn<\/p>","protected":false},"author":2,"featured_media":12145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126],"class_list":["post-12144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple"],"yoast_head":"\nApple unveils new M4 chip as its generative AI strategy warms up | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple unveils new M4 chip as its generative AI strategy warms up | DailyAI\" \/>\n<meta property=\"og:description\" content=\"In the high-stakes battle for AI dominance, Apple is making bold moves to assert its carefully plotted strategy. Apple recently unveiled its latest iPad Pro lineup, powered by its all-new M4 chip.\u00a0 According to Apple, the M4 chip features a CPU that is 50% faster than its predecessor, the M2, while its GPU delivers a massive four times the performance. However, the chip’s neural engine truly sets it apart, surpassing any neural processing unit currently available in ‘AI devices’ \u00a0\u2013 devices that run AI tasks locally. This comes at a crucial time for Apple, as the company has recently intensified\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nl\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-12T18:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T21:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-12-19.20.34-A-high-tech-Apple-unveiling-event-for-the-new-AI-focused-M4-chip.-The-scene-is-set-in-a-modern-auditorium-with-a-large-stage-where-the-M4-chip-is-dis.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta 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onthult nieuwe M4-chip nu zijn generatieve AI-strategie warmer wordt | 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