{"id":11601,"date":"2024-04-16T19:06:10","date_gmt":"2024-04-16T19:06:10","guid":{"rendered":"https:\/\/dailyai.com\/?p=11601"},"modified":"2024-05-13T18:52:04","modified_gmt":"2024-05-13T18:52:04","slug":"the-martech-summit-asia-opens-its-doors-on-23-24-april","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/04\/the-martech-summit-asia-opens-its-doors-on-23-24-april\/","title":{"rendered":"De MarTech Summit Asia opent haar deuren op 23-24 april"},"content":{"rendered":"<p><b>Op 23-24 april 2024 gaan de deuren open voor The MarTech Summit Asia in Singapore in The Stamford Ballroom, Raffles City Convention Centre.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dit fantastische evenement is essentieel voor MarTech-professionals in verschillende sectoren. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net als alle technologisch gedreven industrie\u00ebn ondergaat marketing een enorme AI-transformatie, wat zeker een hoofdthema zal zijn dat tijdens de top wordt besproken.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voor het vierde jaar in Singapore breidt de MarTech Summit-serie zich uit in omvang en schaal en brengt 300+ MarTech-liefhebbers en -beoefenaars uit alle sectoren samen om te leren van thought leaders en frisse idee\u00ebn uit te wisselen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Met meer dan 70 sprekers, drie podia en vijf belangrijke thema's verspreid over twee dagen, biedt de top een ideaal platform om je te verdiepen in de nieuwste trends in B2C- en B2B-verticals.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#Throwback | De MarTech Summit Singapore 2023: Versnel succes met uw MarTech Stack\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/11f5d8dblb0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Het evenement beslaat vijf belangrijke gebieden:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MarTech trends<\/b><span style=\"font-weight: 400;\">: AI in MarTech, generatieve AI &amp; storytelling, de toekomst van werk, wereldwijde &amp; regiospecifieke MarTech-strategie\u00ebn, digitale transformatie, sociale-mediamarketing en marketingmetriek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Klantervaring<\/b><span style=\"font-weight: 400;\">: Omnichannel personalisatie, e-commerce CX, klantloyaliteit &amp; omzetgeneratie, en AI &amp; CX<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gegevens, analyses en inzichten<\/b><span style=\"font-weight: 400;\">: Gegevens van de eerste partij, CDP, datagestuurde inzichten &amp; ROI en voorspellende analyses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Verkoop mogelijk maken<\/b><span style=\"font-weight: 400;\">: Inkomsten mogelijk maken, interne synergie, verkoopinhoud optimaliseren en enablement intelligence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vraagontwikkeling<\/b><span style=\"font-weight: 400;\">: Account-based experience (ABX), CRM, precieze vraagmarketing en AI &amp; e-mailmarketing<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_11602\" aria-describedby=\"caption-attachment-11602\" style=\"width: 524px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11602\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-1024x683.jpg\" alt=\"\" width=\"524\" height=\"349\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-1024x683.jpg 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-768x512.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1-720x480.jpg 720w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/04\/unnamed-1.jpg 1200w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><figcaption id=\"caption-attachment-11602\" class=\"wp-caption-text\">De MarTech Summit Asia van vorig jaar.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Voor meer informatie en om u aan te melden, <\/span><a href=\"https:\/\/themartechsummit.com\/singapore?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">bezoek hier de offici\u00eble website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Belangrijkste hoogtepunten van de MarTech Summit Azi\u00eb<\/h2>\n<p><span style=\"font-weight: 400;\">De MarTech Summit Asia biedt een onge\u00ebvenaarde evenementervaring gedurende twee dagen, met drie podia en vijf thema's. Hoogtepunten zijn onder andere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Twee dagen<\/b><span style=\"font-weight: 400;\">: Op 23 en 24 april zijn er meer dan 30 sessies, vijf interactieve rondetafelgesprekken en meer dan 10 uur netwerken.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drie fasen<\/b><span style=\"font-weight: 400;\">: Op dag 1 verkent het evenement in de plenaire zaal de belangrijkste MarTech-trends die van toepassing zijn op alle sectoren. Op dag 2 wordt de top opgesplitst in B2C- en B2B-fasen, zodat dieper op elke sector kan worden ingegaan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vijf thema's<\/b><span style=\"font-weight: 400;\">: Sessies gaan over de thema's MarTech Trends (Dag 1); Customer Experience &amp; Data, Analytics &amp; Insights (Dag 2 - B2C); Sales Enablement &amp; Demand Generation (Dag 2 - B2B).<\/span><\/li>\n<\/ul>\n<h2>Bevestigde sprekers voor de MarTech Summit Asia 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Met 70+ <\/span><a href=\"https:\/\/themartechsummit.com\/singapore#speakers\"><span style=\"font-weight: 400;\">luidsprekers<\/span><\/a><span style=\"font-weight: 400;\"> De top belooft een rijke uitwisseling van idee\u00ebn en ervaringen. Bevestigde sprekers zijn onder andere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meredith Hasko, hoofd meting, data &amp; publiek, product GTM, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winston Seow, Group Chief Marketing Officer, Ninja Van Group<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Miranda Lu, hoofd marketing Azi\u00eb, Wise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kit Pui Lee, directeur marketing, Esplanade<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nakul Gaur, directeur B2B vraagontwikkeling, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nancy Tang, directeur IT commerci\u00eble diensten, FrieslandCampina<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">... en nog veel meer leiders van bedrijven als Mastercard, Hilton, HP, DHL, Abbott, Airbnb, DBS Bank, Pizza Hut, Singapore Economic Development Board en meer.<\/span><\/li>\n<\/ul>\n<h2>Geselecteerde sessies van de MarTech Summit Asia 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Een voorproefje van de <\/span><a href=\"https:\/\/themartechsummit.com\/singapore-full-agenda\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agenda<\/span><\/a><span style=\"font-weight: 400;\"> onthult een scala aan stimulerende sessies, zoals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fireside chat over holistische impact met MarTech<\/b><span style=\"font-weight: 400;\">: Winston Seow, Group Chief Marketing Officer, Ninja Van Group, en Erika Chiang, Chief Marketing Officer, Zuidoost-Azi\u00eb, Moomoo, bespreken best practices en geleerde lessen over het stimuleren van groei met behulp van MarTech.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paneldiscussie over AI in marketing - voorspellingen, kansen en uitdagingen<\/b><span style=\"font-weight: 400;\">: Experts onderzoeken de soorten AI in marketing (voorspellend en generatief), de kansen die ze bieden en de uitdagingen (ethische bezwaren, beveiligingsrisico's, samenwerking tussen mens en AI) die moeten worden aangepakt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fireside chat over agile marketing<\/b><span style=\"font-weight: 400;\">: Kit Pui Lee, directeur marketing bij Esplanade, en Jo Gaines, waarnemend General Manager van APAC bij Asana, bespreken hoe marketingteams agile principes kunnen toepassen en werkbeheerplatforms kunnen gebruiken om zich snel aan te passen, campagnes te optimaliseren en resultaatgerichte strategie\u00ebn te leveren.<\/span><\/li>\n<\/ul>\n<h2>Belangrijke informatie over de MarTech Summit Asia 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Dit is wat je moet weten over The MarTech Summit Asia 2024:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datum<\/b><span style=\"font-weight: 400;\">: 23-24 april 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Locatie<\/b><span style=\"font-weight: 400;\">: De Stamford-balzaal, Raffles City Convention Centre, Singapore<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aanwezigen<\/b><span style=\"font-weight: 400;\">: 300+ senior leiders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tickets<\/b><span style=\"font-weight: 400;\">: Zowel eendaagse als tweedaagse tickets in de aanbieding<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Om je plaats op deze spannende top vast te leggen, <\/span><a href=\"https:\/\/themartechsummit.com\/singapore?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bezoek hier de offici\u00eble website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Op 23-24 april 2024 gaan de deuren open voor The MarTech Summit Asia in Singapore in The Stamford Ballroom, Raffles City Convention Centre. Dit fantastische persoonlijke evenement is essentieel voor MarTech-professionals in verschillende sectoren. Net als alle technologisch gedreven industrie\u00ebn ondergaat marketing een enorme AI-transformatie, wat zeker een hoofdthema zal zijn dat tijdens de top wordt besproken.  Voor het vierde jaar in Singapore breidt de MarTech Summit-serie zich uit in omvang en schaal en brengt 300+ MarTech-liefhebbers en -beoefenaars uit alle sectoren samen om te leren van thought leaders en frisse idee\u00ebn uit te wisselen. Met 70+ sprekers, drie podia en vijf belangrijke<\/p>","protected":false},"author":2,"featured_media":12207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-11601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit Asia opens its doors on 23-24 April | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/04\/the-martech-summit-asia-opens-its-doors-on-23-24-april\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit Asia opens its doors on 23-24 April | DailyAI\" \/>\n<meta property=\"og:description\" content=\"On April 23-24, 2024, the doors will open for The MarTech Summit Asia in Singapore at The Stamford Ballroom, Raffles City Convention Centre. 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