{"id":10924,"date":"2024-03-24T17:57:14","date_gmt":"2024-03-24T17:57:14","guid":{"rendered":"https:\/\/dailyai.com\/?p=10924"},"modified":"2024-03-26T12:00:49","modified_gmt":"2024-03-26T12:00:49","slug":"openai-ventures-to-hollywood-armed-with-text-to-video-model-sora","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/","title":{"rendered":"OpenAI waagt zich aan Hollywood gewapend met tekst-naar-videomodel Sora"},"content":{"rendered":"<p><b>OpenAI waagt zich in Hollywood met \"Sora\", zijn indrukwekkende tekst-naar-videomodel.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sora, dat later dit jaar zal worden uitgebracht, kan realistische video's genereren op basis van tekstuele beschrijvingen en heeft Hollywood-belanghebbenden al weten te boeien, waaronder producent Tyler Perry, die een $800 miljoen kostende uitbreiding van zijn bedrijf heeft uitgesteld. <a href=\"https:\/\/dailyai.com\/nl\/2024\/02\/tyler-perry-stops-800m-studio-expansion-after-seeing-sora\/\">Atlanta-studio<\/a> nadat hij zelf het potentieel ervan had gezien.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perry was verbaasd en zei: \"Verteld worden dat het al deze dingen kan is \u00e9\u00e9n ding, maar de mogelijkheden daadwerkelijk zien, het was verbijsterend.\" Hij toonde zich echter ook bezorgd over de beroepsbevolking en benadrukte de noodzaak om creatieve industrie\u00ebn te beschermen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI is van plan om Sora te integreren in Hollywood producties, een plan dat slecht ontvangen is door creatieven die vrezen dat hun baan op het spel staat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volgens <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-22\/openai-courts-hollywood-in-meetings-with-film-studios-directors?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">zei OpenAI over haar plannen: \"OpenAI heeft een weloverwogen strategie om samen te werken met de industrie door middel van een proces van iteratieve inzet - het uitrollen van AI-vooruitgang in fasen - om een veilige implementatie te garanderen en mensen een idee te geven van wat er aan de horizon ligt. We kijken uit naar een voortdurende dialoog met kunstenaars en creatieven.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naarmate de invloed van AI binnen de entertainmentindustrie toeneemt, is het vermogen ervan om traditionele werkstromen en functies te verstoren een onderwerp van intense discussie geworden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vorig jaar <\/span><a href=\"https:\/\/dailyai.com\/nl\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\"><span style=\"font-weight: 400;\">Hollywood schrijversstaking<\/span><\/a><span style=\"font-weight: 400;\"> toonde aan dat mensen niet bereid zijn om te gaan liggen en AI-baanvervangers te accepteren.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deze stakingen toonden ook aan dat regisseurs misschien niet hetzelfde sentiment delen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ze willen AI en investeren er actief in. Alles om de kosten laag te houden zal worden onderzocht in een sector waar de marges kleiner zijn dan ooit.\u00a0<\/span><\/p>\n<h2>AI daagt creativiteit uit<\/h2>\n<p><span style=\"font-weight: 400;\">OpenAI's avontuur in Hollywood is met controverse omgeven. Het is onduidelijk hoe Sora is getraind, vooral nadat CTO Mira Murati verbijsterd achterbleef toen haar werd gevraagd waar het bedrijf de gegevens van Sora vandaan haalde.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">OpenAI die ontmoetingen heeft met Hollywood studio's en regisseurs 2 WEKEN nadat hun CTO vragen ontweek over gegevens die ze duidelijk gestolen hadden.<\/p>\n<p>Niet te geloven. <a href=\"https:\/\/t.co\/qbewb5gxoO\">https:\/\/t.co\/qbewb5gxoO<\/a> <a href=\"https:\/\/t.co\/KSgQJdeujp\">pic.twitter.com\/KSgQJdeujp<\/a><\/p>\n<p>- Reid Southen (@Rahll) <a href=\"https:\/\/twitter.com\/Rahll\/status\/1771256260907639074?ref_src=twsrc%5Etfw\">22 maart 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Onderzoekers zullen ongetwijfeld Sora onderzoeken zoals ze MidJourney hebben gedaan om elke duidelijke schending van het auteursrecht aan het licht te brengen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ondertussen begint het banenverlies in creatieve sectoren te escaleren. Een recent onderzoek, \"Future Unscripted\", toonde de potenti\u00eble omvang van het verlies van banen in de creatieve sector. <\/span><a href=\"https:\/\/dailyai.com\/nl\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\"><span style=\"font-weight: 400;\">banenverlies in de entertainmentsector<\/span><\/a><span style=\"font-weight: 400;\">en verwacht dat er alleen al in de VS 204.000 banen verloren zullen gaan in de entertainmentsector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In de film-, televisie- en animatiesector - waar 550.000 mensen werken - wordt verwacht dat tegen 2026 ongeveer 21% aan banen verloren zal gaan, voornamelijk door de integratie van generatieve AI in taken zoals 3D-modellering, karakterontwerp en het genereren van stemmen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ondanks de langzamere adoptie van generatieve AI, zijn de muziek- en geluidsopnamedomeinen niet immuun, met ongeveer 1.800 banen die binnen hetzelfde tijdsbestek op de tocht staan.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ik haat dit met mijn hele lichaam. Waarom doet OpenAI een pitch naar Hollywood? Als actrice in Hollywood voelt dit verontrustend, onnodig en onaanvaardbaar. Geloof alsjeblieft niet in het verhaal dat je hoort over \"AI is gewoon een hulpmiddel\". Het eindspel is heel duidelijk het vervangen van alle menselijke arbeid.... <a href=\"https:\/\/t.co\/L1HywmuvjI\">https:\/\/t.co\/L1HywmuvjI<\/a><\/p>\n<p>- Heather-Ashley Boyer (@HeatherAshleyB_) <a href=\"https:\/\/twitter.com\/HeatherAshleyB_\/status\/1771813798766346407?ref_src=twsrc%5Etfw\">24 maart 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">De gesprekken rond Sora weerspiegelen een microkosmos van het grotere debat rond AI in de creatieve industrie - een debat dat wordt gekenmerkt door een mix van opwinding over de toekomst en bezorgdheid over wat er verloren zou kunnen gaan in de overgang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De uitdaging blijft: hoe kunnen we de kracht van AI zoals Sora inzetten, niet als vervanging voor menselijke creativiteit maar als katalysator voor nieuwe vormen van expressie die de integriteit respecteren. Velen zien dit eenvoudigweg als onmogelijk.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI waagt zich in Hollywood met \"Sora\", zijn indrukwekkende tekst-naar-videomodel.  Sora, dat later dit jaar openbaar zal worden gemaakt, kan realistische video's genereren uit tekstuele beschrijvingen en heeft Hollywood-belanghebbenden al gefascineerd, waaronder producent Tyler Perry, die een $800 miljoen kostende uitbreiding van zijn studio in Atlanta uitstelde nadat hij de mogelijkheden zelf had gezien.  Perry was verbaasd en zei: \"Verteld worden dat het al deze dingen kan is \u00e9\u00e9n ding, maar de mogelijkheden daadwerkelijk zien, het was verbijsterend.\" Hij uitte echter ook zijn bezorgdheid over het personeelsbestand en benadrukte de noodzaak om creatieve industrie\u00ebn te beschermen.  OpenAI is van plan om Sora te integreren in Hollywood-producties,<\/p>","protected":false},"author":2,"featured_media":10925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93,577],"class_list":["post-10924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai","tag-sora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI<\/title>\n<meta name=\"description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nl\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T17:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T12:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"OpenAI ventures to Hollywood armed with text-to-video model Sora\",\"datePublished\":\"2024-03-24T17:57:14+00:00\",\"dateModified\":\"2024-03-26T12:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\",\"keywords\":[\"OpenAI\",\"Sora\"],\"articleSection\":[\"Ethics &amp; 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