{"id":10482,"date":"2024-03-03T22:44:32","date_gmt":"2024-03-03T22:44:32","guid":{"rendered":"https:\/\/dailyai.com\/?p=10482"},"modified":"2024-03-03T22:44:32","modified_gmt":"2024-03-03T22:44:32","slug":"the-martech-summit-berlin-kicks-off-this-week","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nl\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/","title":{"rendered":"De MarTech Summit Berlijn gaat deze week van start"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">6 maart 2024 is een belangrijke dag voor MarTech-professionals in de EMEA-regio als <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">De MarTech Top Berlijn<\/span><\/a><span style=\"font-weight: 400;\"> opent haar deuren in het prestigieuze InterContinental Berlijn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deze persoonlijke topontmoeting is een jaarlijks evenement waar veel naar wordt uitgekeken en biedt een onge\u00ebvenaarde kans om te netwerken en kennis uit te wisselen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er worden meer dan 150 deelnemers verwacht en de top belooft een dag boordevol inzichten van meer dan 25 vooraanstaande personen uit de MarTech-branche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Het thema voor dit jaar, \"Versnel succes met uw MarTech-stack: Leaner, Smarter &amp; Richer\" zet de toon voor een diepe duik in de nieuwste ontwikkelingen op het gebied van marketingtechnologie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deelnemers zullen een reeks onderwerpen verkennen, waaronder AI, marketingtransformatie, next-gen klantervaringen en gamification, allemaal gericht op het verfijnen van marketingstrategie\u00ebn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Een gegarandeerde 80:20 ratio van eindgebruikersdeelnemers voor optimale leer- en netwerkmogelijkheden.<\/span><\/p>\n<h2>Belangrijkste gespreksonderwerpen<\/h2>\n<p><span style=\"font-weight: 400;\">De top beslaat vier hoofdgebieden:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Next-gen klantervaring en -betrokkenheid:<\/b><span style=\"font-weight: 400;\"> Verdiep je in brand storytelling, datagedreven customer journeys en omnichannelmarketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opkomende marketingtechnologie\u00ebn:<\/b><span style=\"font-weight: 400;\"> Ontdek het nieuwste op het gebied van AI, marketingmixoptimalisatie en privacyverbeterende tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digitale transformatie:<\/b><span style=\"font-weight: 400;\"> Ontdek trends in marketingautomatisering, duurzaamheid en gegevensprivacy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datagestuurde marketing:<\/b><span style=\"font-weight: 400;\"> Focus op strategie\u00ebn rond first-party data, personalisatie en big data analytics.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"#Throwback | De MarTech Summit Berlijn 2023 | Verandering in gelokaliseerde marketingstrategie\u00ebn\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aGawexzytc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Bevestigde sprekers voor de MarTech Summit Berlijn 2024<\/h2>\n<p><span style=\"font-weight: 400;\">De MarTech Summit Berlin, die gepland staat voor 6 maart 2024 in het InterContinental Berlin, heeft een indrukwekkende line-up van meer dan 25 toonaangevende sprekers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deze experts vertegenwoordigen een breed spectrum aan sectoren, van hernieuwbare energie en auto's tot e-commerce en financi\u00eble diensten, en bieden een divers en rijk perspectief op de nieuwste MarTech-trends en -strategie\u00ebn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Een selectie van bevestigde sprekers omvat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mustafa Ibrahim<\/b><span style=\"font-weight: 400;\">, Director, Global Marketing Data Products bij HelloFresh, brengt inzichten uit de consumentendienstensector, waarbij de nadruk ligt op het gebruik van gegevens voor marketinginnovatie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adam Madacsi<\/b><span style=\"font-weight: 400;\">, Data Science &amp; Engineering Lead bij On, deelt zijn expertise op het gebied van e-commerce in de detailhandel en benadrukt de rol van datawetenschap bij het stimuleren van marketingsucces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Melanie Schiller<\/b><span style=\"font-weight: 400;\">, hoofd merkcommunicatie bij Octopus Energy Germany GmbH, zal de unieke marketinguitdagingen en -kansen van de nutssector bespreken.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Iwan Uswak<\/b><span style=\"font-weight: 400;\">, Senior Expert Data Orchestration bij Fressnapf, zal een retailperspectief bieden op het orkestreren van klantgegevens voor gepersonaliseerde marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eglantina Becheru<\/b><span style=\"font-weight: 400;\">, Global Head of Brand &amp; Content Creative bij FLIX, biedt inzichten in het cre\u00ebren van boeiende content in de reisbranche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moritz Ernst<\/b><span style=\"font-weight: 400;\">, Senior Video Solutions Advisor bij PlayPlay, verdiept zich in de software-ontwikkelingssector en richt zich daarbij op oplossingen voor videomarketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thomas Tauchner<\/b><span style=\"font-weight: 400;\">, medeoprichter en CEO van JENTIS, deelt zijn expertise op het gebied van IT-services en consulting, met een focus op datagestuurde marketingtechnologie\u00ebn.<\/span><\/li>\n<\/ul>\n<h2>Geselecteerde sessies van de MarTech Summit Berlijn 2024<\/h2>\n<p><span style=\"font-weight: 400;\">De <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-full-agenda\"><span style=\"font-weight: 400;\">agenda top<\/span><\/a><span style=\"font-weight: 400;\"> belooft een dag vol boeiende en inzichtelijke sessies. Enkele hoogtepunten zijn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote over het innoveren van e-mails<\/b><span style=\"font-weight: 400;\">: Cyrill Gross, Product Owner bij mailix by Mayoris AG, zal de kracht van interactiviteit in e-mailmarketing onderzoeken en laten zien hoe de traditionele beperkingen kunnen worden doorbroken om de betrokkenheid en conversies te verbeteren.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fireside Chat over omnichannelpersonalisatie<\/b><span style=\"font-weight: 400;\">: Elena Zhigalina, Head of Brand &amp; Communications bij Zolar, en Roman Studeny, Product Director bij Kiwi.com, zullen strategie\u00ebn bespreken voor het cre\u00ebren van naadloze en gepersonaliseerde klantervaringen via verschillende kanalen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paneldiscussie over digitale transformatie<\/b><span style=\"font-weight: 400;\">: Tijdens deze sessie bespreken leiders als Simon Kinzel, hoofd E-Commerce bij Tchibo, en Ben Polter, Global Digital CRM Manager bij Beiersdorf AG, de integratie van nieuwe technologie\u00ebn om te voldoen aan de veranderende verwachtingen van klanten en bedrijfsbehoeften.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote over platforms voor klantgegevens<\/b><span style=\"font-weight: 400;\">: Markus Frick, Senior Consultant bij b.telligent, zal de belangrijkste mythes rond CDP's ontkrachten en duidelijkheid verschaffen over hun rol en potentieel in MarTech-stacks.<\/span><\/li>\n<\/ul>\n<h2>Geselecteerde sessies van de MarTech Summit Berlijn 2024<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datum<\/b><span style=\"font-weight: 400;\">: 6 maart 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Locatie<\/b><span style=\"font-weight: 400;\">: Pavillon, begane grond, InterContinental Hotel Berlin. Deze centrale locatie belooft een elite setting voor diepgaande discussies en netwerken.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tijd<\/b><span style=\"font-weight: 400;\">: De top begint met een Arrival &amp; Networking Breakfast om 08:15 uur en wordt afgesloten met een Networking Drinks om 19:00 uur. De volledige dagagenda is zorgvuldig gepland om de waarde voor elke deelnemer te maximaliseren.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tickets<\/b><span style=\"font-weight: 400;\">: Registreer uw aanwezigheid op de <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-registration\"><span style=\"font-weight: 400;\">offici\u00eble website hier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ga voor meer informatie, om u aan te melden of om de mogelijkheden voor partnerschappen te bekijken naar de <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">offici\u00eble website<\/span><\/a><span style=\"font-weight: 400;\"> van de MarTech Summit Berlijn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit evenement is een must voor degenen die hun MarTech-capaciteiten willen versnellen en willen netwerken met topprofessionals op dit gebied.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>6 maart 2024 is een belangrijke dag voor MarTech-professionals in de hele EMEA-regio als The MarTech Summit Berlin zijn deuren opent in het prestigieuze InterContinental Berlin.  Deze persoonlijke top is een jaarlijks terugkerend evenement waar veel naar wordt uitgekeken en biedt een onge\u00ebvenaarde kans om te netwerken en kennis uit te wisselen.  Er worden meer dan 150 deelnemers verwacht en de top belooft een dag boordevol inzichten van meer dan 25 toonaangevende stemmen in de MarTech-industrie. Het thema voor dit jaar, \"Versnel succes met uw MarTech-stack: Leaner, Smarter &amp; Richer,\" zet de toon voor een diepe duik in de nieuwste ontwikkelingen op het gebied van marketingtechnologie.  Deelnemers zullen een<\/p>","protected":false},"author":2,"featured_media":10483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[513],"class_list":["post-10482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit Berlin kicks off this week | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nl\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit Berlin kicks off this week | DailyAI\" \/>\n<meta property=\"og:description\" content=\"March 6, 2024, marks a significant day for MarTech professionals across the EMEA region as The MarTech Summit Berlin opens its doors at the prestigious InterContinental Berlin.\u00a0 This in-person summit is a much-anticipated annual event, offering an unmatched opportunity for networking and knowledge exchange.\u00a0 With over 150 attendees expected, the summit promises a day brimming with insights from more than 25 leading voices in the MarTech industry. 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