{"id":9975,"date":"2024-02-13T16:43:44","date_gmt":"2024-02-13T16:43:44","guid":{"rendered":"https:\/\/dailyai.com\/?p=9975"},"modified":"2024-02-14T14:29:24","modified_gmt":"2024-02-14T14:29:24","slug":"ai-dominates-super-bowl-commercials","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/02\/ai-dominates-super-bowl-commercials\/","title":{"rendered":"AI dominerer Super Bowl-reklamene"},"content":{"rendered":"<p><strong>Super Bowl er den st\u00f8rste TV-begivenheten i USA, og mange av de 100 millioner seerne f\u00f8lger med p\u00e5 reklamen i stedet for kampen. I helgens reklamer fikk AI-teknologi stor plass, og det ble ogs\u00e5 gjort litt narr av ulempene ved teknologien.<\/strong><\/p>\n<p>Med en 30-sekunders reklamespalte som koster alt fra $6m til $7m, begynner du \u00e5 f\u00e5 en id\u00e9 om det potensielle markedet disse selskapene ser for AI.<\/p>\n<h2>Google Pixel 8 - Javier i ramme<\/h2>\n<p>Google spilte p\u00e5 f\u00f8lelsene v\u00e5re da de viste hvordan AI-funksjonene i sin <a href=\"https:\/\/dailyai.com\/nb\/2023\/10\/googles-pixel-8-phones-incorporate-advanced-ai-image-editing-features\/\">Pixel 8 smarttelefon<\/a> g\u00e5r lenger enn bare nytteverdi og kan for noen mennesker v\u00e6re livsendrende.<\/p>\n<p>Reklamen, som er regissert av den blinde filmregiss\u00f8ren Adam Morse, viser hvordan tilgjengelighetsfunksjonen Guided Frame kan hjelpe svaksynte og blinde med \u00e5 ta bilder ved \u00e5 gi lydbeskrivelser av det s\u00f8keren ser.<\/p>\n<p><iframe loading=\"lazy\" title=\"Javier in Frame | Google Pixel SB-reklame 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Microsoft Copilot<\/h2>\n<p>Microsoft lente seg inn i <a href=\"https:\/\/dailyai.com\/nb\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\">AI bekymrer mange kreative<\/a> f\u00f8ler for \u00f8yeblikket og fremhevet hvordan <a href=\"https:\/\/dailyai.com\/nb\/2024\/01\/microsofts-newly-launched-copilot-pro-vs-chatgpt-plus\/\">Annenpilot<\/a> kan hjelpe dem med \u00e5 fullf\u00f8re prosjektene sine, i stedet for \u00e5 erstatte dem.<\/p>\n<p>Microsoft tok seg en god porsjon kunstnerisk frihet da de viste en bruker som bare ba Copilot om \u00e5 skrive \"Write code for my 3D open world game...\", for s\u00e5 \u00e5 f\u00e5 den til \u00e5 spytte ut en haug med kode.<\/p>\n<p>Men de har bare et minutt \u00e5 jobbe med, og det er tross alt en Super Bowl-reklame, s\u00e5 vi b\u00f8r nok la det passere. Reklamen gj\u00f8r en god jobb med \u00e5 gi oss en forsmak p\u00e5 hvor integrert AI-verkt\u00f8y som Copilot kommer til \u00e5 bli i hverdagen v\u00e5r.<\/p>\n<p><iframe loading=\"lazy\" title=\"Microsoft Game Day-reklame | Copilot: Din daglige AI-ledsager\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SaCVSUbYpVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>CrowdStrike - fremtiden<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/nb\/2024\/01\/the-uk-national-cyber-security-centre-ncsc-warns-of-ai-cyber-threats\/\">Datakriminalitet<\/a> og cybersikkerhet har AI-verkt\u00f8y blitt brukt av b\u00e5de ondsinnede akt\u00f8rer og de som forsvarer oss mot dem. CrowdStrike tilbyr skybasert beskyttelse for \u00e5 stoppe datainnbrudd, l\u00f8sepengevirus og cyberangrep.<\/p>\n<p>Kampen mellom skurkene og selskaper som CrowdStrike kommer til \u00e5 bli en AI-drevet utmattelseskrig. Reklamen deres overforenkler kanskje hvor godt tjenesten deres fungerer, men den er i det minste underholdende.<\/p>\n<p><iframe loading=\"lazy\" title=\"CrowdStrike | Fremtiden\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/p4OGQQPMiXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Etsy - Gave-modus<\/h2>\n<p>Etsys Gift Mode er en funksjon som hjelper folk med \u00e5 finne den perfekte gaven p\u00e5 plattformen. Den starter med \u00e5 stille enkle sp\u00f8rsm\u00e5l om hvem du handler til, anledningen og interessene deres, og bruker deretter AI til \u00e5 generere skreddersydde gaveguider basert p\u00e5 svarene dine.<\/p>\n<p>I det transatlantiske vennskapets \u00e5nd gj\u00f8r Etsys reklame litt narr av franskmennene, som er et tidsfordriv som er en like stor del av amerikansk kultur som Super Bowl.<\/p>\n<p><iframe loading=\"lazy\" title=\"Gave-modus: Etsys reklamefilm for Big Game 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/cXT8JgdvCHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Body Armor - Field of fake<\/h2>\n<p><a href=\"https:\/\/dailyai.com\/nb\/2024\/01\/explicit-ai-deep-fake-images-of-taylor-swift-cause-outrage\/\">Taylor Swifts<\/a> tilstedev\u00e6relse p\u00e5 Super Bowl ville utvilsomt ha satt fokus p\u00e5 problemet med AI-fakes. Body Armor brukte de merkelige visuelle artefaktene og bisarre bildene som AI-verkt\u00f8yene noen ganger genererer som svar p\u00e5 v\u00e5re oppfordringer, til \u00e5 sette en stopper for inautentisitet.<\/p>\n<p>Poenget med reklamen er at alt i drinkene deres er \"ekte\" i stedet for kunstig. Det morsomme er at man m\u00e5 noen m\u00e5neder tilbake i tid for \u00e5 finne en AI-bilde- eller videogenerator som lager disse merkelige bildene og den klumpete teksten. Grensen mellom ekte og autentisk er i ferd med \u00e5 forsvinne.<\/p>\n<p><iframe loading=\"lazy\" title=\"Field of Fake\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BdLNdYe4pRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Despicable Me 4<\/h2>\n<p>Den fjerde delen av Despicable Me kommer p\u00e5 det store lerretet 3. juli. Den fullstendige traileren ser ikke ut til \u00e5 ha noe med AI \u00e5 gj\u00f8re, men de jobbet AI inn i en promo for filmen likevel.<\/p>\n<p>I likhet med Body Armor brukte de AI-bilder av hender med ekstra fingre eller trebeinte mennesker for \u00e5 gj\u00f8re narr av \"hvor d\u00e5rlig AI er\" til \u00e5 skape kunst. Man kan lure p\u00e5 hvor mye av den faktiske filmen som ble laget ved hjelp av AI-generert kunst, manus eller <a href=\"https:\/\/dailyai.com\/nb\/2024\/01\/sag-aftra-called-out-for-approving-ai-voices-for-video-games\/\">stemmekloner<\/a>.<\/p>\n<p>Tatt i betraktning <a href=\"https:\/\/dailyai.com\/nb\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\">SAG-AFTRA-skuespillere og manusforfattere streiker<\/a> fortsatt er friskt i minnet, kan dette ha kommet litt for n\u00e6rt.<\/p>\n<p><iframe loading=\"lazy\" title=\"Despicable Me 4 - Minion Intelligence (Big Game Spot)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SJa1oSgs8Gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>De AI-rike reklamene under USAs st\u00f8rste TV-show var sannsynligvis en n\u00f8yaktig gjenspeiling av tids\u00e5nden teknologien har inspirert til. Folk er nysgjerrige, inspirerte, redde og kanskje til og med avvisende til AI.<\/p>\n<p>Neste \u00e5rs annonser vil kanskje v\u00e6re mindre fokusert p\u00e5 nyheten i selve teknologien, men de vil nesten helt sikkert inneholde mye mer AI-generert innhold.<\/p>","protected":false},"excerpt":{"rendered":"<p>Super Bowl er den st\u00f8rste TV-begivenheten i USA, og mange av de 100 millioner seerne f\u00f8lger med p\u00e5 reklamen i stedet for kampen. I helgens reklamer fikk AI-teknologi stor plass, og det ble ogs\u00e5 gjort litt narr av ulempene ved teknologien. Med en 30-sekunders reklamespalte som koster alt fra $6m til $7m, begynner du \u00e5 f\u00e5 en ide om det potensielle markedet disse selskapene ser for AI. Google Pixel 8 - Javier in frame Google spilte p\u00e5 f\u00f8lelsene v\u00e5re da de viste hvordan AI-funksjonene i Pixel 8-smarttelefonen g\u00e5r lenger enn bare \u00e5 v\u00e6re til nytte<\/p>","protected":false},"author":6,"featured_media":9979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[107],"class_list":["post-9975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI dominates Super Bowl commercials | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/02\/ai-dominates-super-bowl-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI dominates Super Bowl commercials | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl is the biggest televised event in the USA with many of the 100 million viewers tuning in for the ads rather than the game. This weekend\u2019s ads saw AI tech feature heavily as well as some lighthearted fun poked at the tech\u2019s drawbacks. With a 30-second advertising slot costing anywhere from $6m to $7m, you begin to get an idea of the potential market these companies see for AI. 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