{"id":8824,"date":"2024-01-03T14:32:20","date_gmt":"2024-01-03T14:32:20","guid":{"rendered":"https:\/\/dailyai.com\/?p=8824"},"modified":"2024-01-03T14:37:34","modified_gmt":"2024-01-03T14:37:34","slug":"xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/","title":{"rendered":"Xbox m\u00f8ter motb\u00f8r for \u00e5 bruke AI-kunstverk i markedsf\u00f8ring av indiespill"},"content":{"rendered":"<p><b>Microsofts ID@Xbox, som promoterer indiespill og -utviklere, ble kritisert for \u00e5 bruke AI-genererte kunstverk i sine kampanjer.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ironien i \u00e5 promotere indie-arbeid med AI-generert kunst gikk absolutt ikke folk hus forbi, og den p\u00e5f\u00f8lgende kritikken f\u00f8rte til at Xbox til slutt slettet innlegget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Den AI-genererte kunsten viser en tilsynelatende godartet vinterkulisse med sledef\u00f8rere og gaver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men ved n\u00e6rmere ettersyn ser man merkelig forvrengte smilende ansikter og misdannede ansiktstrekk, noe som kjennetegner et AI-generert bilde. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bildegenererende AI-er som DALL-E 3 og Midjourney har blitt mer <a href=\"https:\/\/dailyai.com\/nb\/2023\/12\/midjourney-v6-released-with-big-improvements-and-image-text\/\">effektiv til \u00e5 generere tekst nylig<\/a>noe som gj\u00f8r denne typen bilder realistisk oppn\u00e5elige.\u00a0<\/span><\/p>\n<figure id=\"attachment_8825\" aria-describedby=\"caption-attachment-8825\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8825\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-826x1024.png\" alt=\"Xbox AI\" width=\"712\" height=\"883\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-826x1024.png 826w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-242x300.png 242w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-768x952.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-370x459.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-800x991.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-740x917.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-20x25.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX-39x48.png 39w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/XBOX.png 882w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><figcaption id=\"caption-attachment-8825\" class=\"wp-caption-text\">Xbox' innlegg som n\u00e5 er slettet. Kilde: X.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Xbox' tilhengere s\u00e5 p\u00e5 dette som en h\u00e5n mot de kreative talentene bak indiespill, og noen kalte det \"skuffende\" og \"forn\u00e6rmende\". <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I et slettet innlegg sto det: \"Som en som har jobbet med en av indieutgivelsene deres i \u00e5r, er jeg veldig skuffet over \u00e5 se at dere bruker AI-kunst n\u00e5r dere pr\u00f8ver \u00e5 feire oss! De fleste av oss sliter for \u00e5 tjene til livets opphold, og dere gidder ikke engang \u00e5 betale en eneste illustrat\u00f8r for dette innlegget ...\"<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ingenting sier mer om at du bryr deg om uavhengig arbeid enn \u00e5 bruke kunstig intelligens til reklamekunst. <a href=\"https:\/\/t.co\/4rJ6MQD401\">pic.twitter.com\/4rJ6MQD401<\/a><\/p>\n<p>- Joey Miller (@NameNotUnique) <a href=\"https:\/\/twitter.com\/NameNotUnique\/status\/1740170075259465955?ref_src=twsrc%5Etfw\">28. desember 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Xboxs AI-klanger vil g\u00e5 inn som en markedsf\u00f8ringsfeil i likhet med det AI-genererte kunstverket som ble brukt for <a href=\"https:\/\/dailyai.com\/nb\/2023\/06\/marvel-uses-ai-to-generate-artwork-for-secret-invasion-and-fans-arent-happy\/\">Marvels \"Secret Invasion\"-serie<\/a> tidligere i \u00e5r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disneys show \"Prom Pact\" <\/span><a href=\"https:\/\/dailyai.com\/nb\/2023\/10\/the-disney-series-prom-pact-is-mocked-for-its-ai-generated-extras\/\"><span style=\"font-weight: 400;\">ble ogs\u00e5 h\u00e5net<\/span><\/a><span style=\"font-weight: 400;\"> for sine AI-genererte statister, noe som skapte kontroverser under skuespillerstreiken i Hollywood i fjor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I Marvels serie \"Secret Invasion\" ble det brukt AI-genererte bilder i fortekstene, noe som f\u00f8rte til kritikk for ikke \u00e5 bruke ekte kunstnere. Ali Selim, seriens regiss\u00f8r og ut\u00f8vende produsent, forklarte valget med at det var inspirert av seriens formskiftende tematikk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans uttrykte sin misn\u00f8ye p\u00e5 sosiale medier, og noen vurderte til og med boikott.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danny, en Twitter-bruker, kritiserte Marvels beslutning, og fremhevet seriens temaer om fortrengning og imitasjon, og kalte det en \"absolutt fiasko av h\u00f8yeste grad\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regiss\u00f8ren Brian Long uttrykte sin skuffelse p\u00e5 Twitter, mens kunstneren Jon Lam, kjent for sitt arbeid med X-Men og Valorant, erkl\u00e6rte at han hadde til hensikt \u00e5 boikotte serien og kalte det et \"slag i ansiktet p\u00e5 kunstnerne og WGA-streiken\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I Xbox' tilfelle var noen f\u00e5 uenige med kritikerne, og antydet at bruk av kunstig intelligens i kunst er uunng\u00e5elig og at det kan v\u00e6re et nyttig verkt\u00f8y for indieutviklere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uansett om det er akseptabelt eller ikke, illustrerer det faktum at Xbox slettet innlegget hvor betent dette temaet er.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Microsofts ID@Xbox, som promoterer indiespill og -utviklere, ble kritisert for \u00e5 bruke AI-genererte kunstverk i sine kampanjer.  Ironien i \u00e5 promotere indie-arbeid med AI-genererte kunstverk gikk absolutt ikke folk hus forbi, og den p\u00e5f\u00f8lgende kritikken f\u00f8rte til at Xbox til slutt slettet innlegget. Den AI-genererte kunsten viser en tilsynelatende godartet vinterlig scene med sledef\u00f8rere og gaver. Men ved n\u00e6rmere ettersyn ser man merkelig forvrengte smilende ansikter og misdannede ansiktstrekk, noe som kjennetegner et AI-generert bilde. Bildegenererende AI-er som DALL-E 3 og Midjourney har blitt mer effektive til \u00e5 generere tekst i det siste, noe som gj\u00f8r denne typen bilder realistisk oppn\u00e5elige.  Xbox' tilhengere s\u00e5 dette som<\/p>","protected":false},"author":2,"featured_media":8826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[164,165,508],"class_list":["post-8824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-ai-art","tag-image-generation","tag-xbox"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xbox faces backlash for using AI artwork in indie game promotion | DailyAI<\/title>\n<meta name=\"description\" content=\"Microsoft&#039;s Xbox division, particularly ID@Xbox, which promotes indie games and developers, was blasted for using AI-generated artwork in its promotions.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xbox faces backlash for using AI artwork in indie game promotion | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Microsoft&#039;s Xbox division, particularly ID@Xbox, which promotes indie games and developers, was blasted for using AI-generated artwork in its promotions.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2024\/01\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T14:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T14:37:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/01\/shutterstock_2269755947.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Xbox faces backlash for using AI artwork in indie game promotion\",\"datePublished\":\"2024-01-03T14:32:20+00:00\",\"dateModified\":\"2024-01-03T14:37:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/01\\\/xbox-faces-backlash-for-using-ai-artwork-in-indie-game-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_2269755947.jpg\",\"keywords\":[\"AI art\",\"image generation\",\"Xbox\"],\"articleSection\":[\"Ethics &amp; 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