{"id":6710,"date":"2023-10-23T18:56:15","date_gmt":"2023-10-23T18:56:15","guid":{"rendered":"https:\/\/dailyai.com\/?p=6710"},"modified":"2023-10-23T20:06:35","modified_gmt":"2023-10-23T20:06:35","slug":"apple-increases-investment-in-generative-ai-to-1-billion-yearly","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/","title":{"rendered":"Apple \u00f8ker investeringene i generativ AI til $1 milliard \u00e5rlig"},"content":{"rendered":"

Apple kanaliserer s\u00e5 mye som $1 milliard kroner \u00e5rlig til utvikling av generative AI-produkter.\u00a0<\/b><\/p>\n

I april sa Apples administrerende direkt\u00f8r Tim Cook <\/span>sa generativ AI<\/span><\/a> var \"veldig interessant\", men Apple ville v\u00e6re \"bevisst og gjennomtenkt\" i sin tiln\u00e6rming. Er den tiln\u00e6rmingen n\u00e5 innkommende?<\/span><\/p>\n

Denne eskalerende \u00f8konomiske forpliktelsen, som f\u00f8rst ble rapportert av Bloomberg, tyder p\u00e5 at Apple intensiverer sin AI-innsats, spesielt for \u00e5 forbedre Siri, Messages og Apple Music. <\/span><\/p>\n

Apple har ikke gjort store fanfarer av AI generelt, selv om <\/span>nyeste iPhones<\/span><\/a> inkluderte et utvalg innovative funksjoner som delvis ble st\u00f8ttet av maskinl\u00e6ring.\u00a0<\/span><\/p>\n

Selskapet befinner seg n\u00e5 i en innhentingsmodus, og m\u00e5 forholde seg til fremskrittene og produktlanseringene til ledende konkurrenter p\u00e5 AI-omr\u00e5det, deriblant Google, Microsoft og Amazon.\u00a0<\/span><\/p>\n

I motsetning til disse teknologigigantene har Apple enn\u00e5 ikke avduket et generativt AI-produkt som kan sammenlignes med OpenAIs ChatGPT eller Google Bard. Trenger de et? <\/span><\/p>\n

Kanskje ikke akkurat n\u00e5, men generative AI-verkt\u00f8y kan bli avgj\u00f8rende for markedsf\u00f8ringen av nye mobile enheter, s\u00e6rlig ettersom Google ikke har v\u00e6rt sjenert med \u00e5 lansere <\/span>AI-verkt\u00f8y for Pixel 8-telefonene<\/span><\/a>.\u00a0<\/span><\/p>\n

Apple har gjort fremskritt innen AI de siste m\u00e5nedene, og har utviklet sitt eget rammeverk for store spr\u00e5kmodeller (LLM) ved navn Ajax og et ryktet internt chatbot-prosjekt med kallenavnet Apple GPT. Disse innovasjonene forblir imidlertid for det meste hemmelig.\u00a0<\/span><\/p>\n

Apple ser for seg en fremtid der kunstig intelligens spiller en sentral rolle i Siri, Meldinger og Apple Music. N\u00e5r det gjelder Apple Music, har selskapet som m\u00e5l \u00e5 bruke kunstig intelligens til \u00e5 generere spillelister automatisk, etter modell av Spotifys samarbeid med OpenAI. I tillegg utforsker Apple potensialet i kunstig intelligens for \u00e5 hjelpe apputviklere i Xcode.<\/span><\/p>\n

John Giannandrea og Craig Federighi, Apples SVP-er for AI og programvareutvikling, leder Apples AI-prosjekter, og Eddy Cue, leder for tjenester, spiller ogs\u00e5 en avgj\u00f8rende rolle.\u00a0<\/span><\/p>\n

Giannandreas team fokuserer p\u00e5 \u00e5 forbedre Siri for \u00e5 bygge en smartere og mer samtalevennlig versjon som kan holde tritt med Alexa.<\/span><\/p>\n

Federighis gruppe integrerer AI i den neste iOS-versjonen, og forbedrer Siri og Messages-appens evne til \u00e5 forst\u00e5 og fullf\u00f8re sp\u00f8rsm\u00e5l og setninger.\u00a0<\/span><\/p>\n

Cues team utforsker AI-applikasjoner i apper som Apple Music, for funksjoner som automatisk genererte spillelister.<\/span><\/p>\n

Apple skal ogs\u00e5 v\u00e6re i ferd med \u00e5 bestemme seg for om generativ AI skal distribueres helt og holdent p\u00e5 enheten, via skyen eller en kombinasjon av begge.\u00a0<\/span><\/p>\n

En tiln\u00e6rming p\u00e5 enheten vil gi raskere svar og bedre personvern, men et skybasert oppsett kan h\u00e5ndtere mer avanserte operasjoner. <\/span><\/p>\n

I<\/span>n relaterte nyheter, forskere bygget en ny form for transistor<\/a> som kan h\u00e5ndtere lokale maskinl\u00e6ringsoppgaver p\u00e5 enheten. IBMs NorthPole<\/a> har ogs\u00e5 som m\u00e5l \u00e5 muliggj\u00f8re maskinl\u00e6ring i b\u00e6rbare enheter, noe som reduserer behovet for \u00e5 sende data til skyen for ekstern behandling.\u00a0<\/span><\/p>\n

Det virker som om Apple endelig f\u00f8ler presset n\u00e5r generativ AI gj\u00f8r sitt inntog p\u00e5 b\u00e6rbare enheter, noe de ikke vil at kundene deres skal g\u00e5 glipp av.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Apple kanaliserer s\u00e5 mye som $1 milliard \u00e5rlig til \u00e5 utvikle generative AI-produkter. I april sa Apples administrerende direkt\u00f8r Tim Cook at generativ AI var \"veldig interessant\", men at Apple ville v\u00e6re \"bevisst og gjennomtenkt\" i sin tiln\u00e6rming. Er denne tiln\u00e6rmingen n\u00e5 p\u00e5 vei? Denne eskalerende \u00f8konomiske satsingen, som f\u00f8rst ble rapportert av Bloomberg, tyder p\u00e5 at Apple intensiverer sin AI-innsats, spesielt for \u00e5 forbedre Siri, Messages og Apple Music. Apple har ikke gjort mye ut av AI generelt, selv om de nyeste iPhonene inneholdt et utvalg innovative funksjoner som delvis st\u00f8ttes av maskinl\u00e6ring. Selskapet befinner seg n\u00e5 i en innhentingsmodus, og reagerer p\u00e5 fremskrittene<\/p>","protected":false},"author":2,"featured_media":6711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,107],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-generative-ai"],"yoast_head":"\nApple increases investment in generative AI to $1 billion yearly | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple is allegedly channeling as much as $1 billion annually into developing generative AI products.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/\" \/>\n<meta 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