{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta lanserer AI-verkt\u00f8y for \u00e5 skape generative AI-annonser"},"content":{"rendered":"

Meta avduket en rekke generative AI-verkt\u00f8y for \u00e5 lage annonser, med sikte p\u00e5 \u00e5 effektivisere annonseringsprosessen for markedsf\u00f8rere p\u00e5 sine plattformer.\u00a0<\/b><\/p>\n

Disse verkt\u00f8yene, som tidligere har blitt testet i Metas AI Sandbox siden introduksjonen i mai, vil bli gjort tilgjengelig for et \u00f8kende antall annons\u00f8rer i l\u00f8pet av det kommende \u00e5ret.<\/span><\/p>\n

P\u00e5 et pressem\u00f8te nylig sa Matt Steiner, Metas VP for inntektsgenerering: \"Det er enormt verdifullt \u00e5 kunne eksperimentere med generative AI-verkt\u00f8y og ha muligheten til \u00e5 gi tilbakemelding og forbedre verkt\u00f8yene, spesielt i de tidlige stadiene av produktutviklingen.\"<\/span><\/p>\n

Metas annonseverkt\u00f8y<\/span><\/h2>\n

Den f\u00f8rste trioen av AI-verkt\u00f8y som er klare til \u00e5 tas i bruk, er<\/span><\/p>\n

    \n
  1. Variasjon i tekst<\/b>: Dette verkt\u00f8yet genererer automatisk flere utgaver av annonsetekster som er skreddersydd for ulike m\u00e5lgrupper.<\/span><\/li>\n
  2. Generering av bilder<\/b>: Gj\u00f8r det mulig for brukere \u00e5 automatisk opprette flere bakgrunnsbilder som passer til ulike produkter, basert p\u00e5 tekststikkord.<\/span><\/li>\n
  3. Beskj\u00e6ring av bilder<\/b>: Dette verkt\u00f8yet er utviklet for automatisk \u00e5 finjustere st\u00f8rrelsesforholdet til kreative ressurser, slik at den visuelle fremstillingen forblir konsistent p\u00e5 tvers av ulike formater, det v\u00e6re seg Reels-annonser, feed-annonser eller Stories.<\/span><\/li>\n<\/ol>\n

    Steiner forklarte at disse AI-modellene f\u00e5r oppl\u00e6ring fra mange kilder, alt fra annonsedata p\u00e5 Metas plattformer til data som er innhentet fra partnere, leverand\u00f8rer, tredjeparter og til og med noen offentlige databaser.<\/span><\/p>\n

    Generativ AI vil angivelig spare kreative team og medieteam for mye tid p\u00e5 \u00e5 lage annonser fra bunnen av. I stedet for \u00e5 bruke timevis p\u00e5 repetitive oppgaver som \u00e5 generere mange versjoner av det samme kreative innholdet eller budskapet, kan teamene if\u00f8lge Meta fokusere p\u00e5 mer overordnede strategiske m\u00e5l.<\/span><\/p>\n

    En unders\u00f8kelse Meta utf\u00f8rte blant annons\u00f8rer som testet disse verkt\u00f8yene i AI Sandbox, anslo at generativ AI kunne spare dem for over fem timer hver uke, <\/span>if\u00f8lge TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Vi tror p\u00e5 en verden der AI frigj\u00f8r potensialet til markedsf\u00f8rere slik at de kan gj\u00f8re mer av det kreative, strategiske arbeidet som virkelig driver virksomheten deres fremover\", sier Alvin Bowles, VP i Metas globale forretningsgruppe.<\/span><\/p>\n

    Meta erkjenner at det er behov for ytterligere forbedringer for \u00e5 sikre at AI-resultatene samsvarer med hver enkelt annons\u00f8rs visjon.<\/span><\/p>\n

    Meta er videre optimistisk med tanke p\u00e5 fremtiden, og antyder utviklingen av flere lignende AI-funksjoner, inkludert innovative m\u00e5ter \u00e5 generere annonsekopier og bakgrunner med spesifikke temaer.\u00a0<\/span><\/p>\n

    Selskapet har ogs\u00e5 til hensikt \u00e5 integrere AI-funksjoner for forretningsmeldinger p\u00e5 plattformer som WhatsApp og Messenger.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta avduket en rekke generative AI-verkt\u00f8y for \u00e5 lage annonser, med sikte p\u00e5 \u00e5 effektivisere annonseringsprosessen for markedsf\u00f8rere p\u00e5 sine plattformer. Disse verkt\u00f8yene, som tidligere er testet i Metas AI Sandbox siden introduksjonen i mai, vil bli gjort tilgjengelig for et \u00f8kende antall annons\u00f8rer i l\u00f8pet av det kommende \u00e5ret. I en nylig pressebriefing sa Matt Steiner, Metas VP for inntektsgenerering, \"Det er enorm verdi i \u00e5 kunne eksperimentere med generative AI-verkt\u00f8y og ha muligheten til \u00e5 gi tilbakemelding og forbedre verkt\u00f8yene, spesielt i de tidlige stadiene av produktutviklingen.\" Metas annonseverkt\u00f8y Den f\u00f8rste trioen av AI<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising process for marketers on its platforms.\u00a0\" 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