{"id":5418,"date":"2023-09-13T16:07:42","date_gmt":"2023-09-13T16:07:42","guid":{"rendered":"https:\/\/dailyai.com\/?p=5418"},"modified":"2023-09-13T19:36:58","modified_gmt":"2023-09-13T19:36:58","slug":"coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/","title":{"rendered":"Coca-Cola lanserer \"Y3000\", den f\u00f8rste brussmaken som er skapt av kunstig intelligens"},"content":{"rendered":"<p><b>Coca-Cola har lansert Coca-Cola Y3000 Zero Sugar, en brus i begrenset opplag som er utviklet i samarbeid med AI.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Drikken ble lansert tidligere denne m\u00e5neden, og har som m\u00e5l \u00e5 gi forbrukerne en \"smak av fremtiden\", if\u00f8lge en uttalelse fra selskapet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola sier at de brukte innspill fra fans over hele verden for \u00e5 skape Y3000, og deretter brukte de kunstig intelligens til \u00e5 avgrense smaksprofilene og designe den ytre emballasjen - inkludert logo og tekstskript.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oana Vlad, Coke's senior direkt\u00f8r for global strategi, uttalte i en <a href=\"https:\/\/www.coca-colacompany.com\/media-center\/coca-cola-creations-imagines-year-3000-futuristic-flavor-ai-powered-experience\">pressemelding<\/a>\"Vi h\u00e5per at Coca-Cola fortsatt vil v\u00e6re like relevant og forfriskende i \u00e5r 3000 som den er i dag, s\u00e5 vi utfordret oss selv til \u00e5 utforske hvordan en cola fra fremtiden kunne smake - og hva slags opplevelser en cola fra fremtiden ville \u00e5pne opp for?\"\u00a0<\/span><\/p>\n<figure id=\"attachment_5419\" aria-describedby=\"caption-attachment-5419\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5419 size-large\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png\" alt=\"coca cola y3000\" width=\"1024\" height=\"866\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-1024x866.png 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-300x254.png 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-768x649.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-370x313.png 370w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-800x676.png 800w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-20x17.png 20w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-740x626.png 740w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000-57x48.png 57w, https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/y3000.png 1249w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5419\" class=\"wp-caption-text\">Coca-Cola Y3000. Kilde: <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/coca-cola-has-new-y3000-zero-sugar-ai-inspired-drink\/2515431\">Ordtak<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hun legger til: \"Merkevareplattformen \"Real Magic\" feirer uventede forbindelser som gj\u00f8r det ordin\u00e6re ekstraordin\u00e6rt, s\u00e5 vi har med hensikt brakt menneskelig intelligens og kunstig intelligens sammen for \u00e5 skape et oppl\u00f8ftende uttrykk for hva Coca-Cola tror morgendagen vil bringe.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selv om dette sannsynligvis er den f\u00f8rste AI-utviklede kommersielt produserte brussmaken, har det v\u00e6rt gjort mange fors\u00f8k p\u00e5 \u00e5 lage mat- og drikkeoppskrifter med AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I 2016 ble et selskap ved navn IntelligentX <\/span><a href=\"https:\/\/www.wired.co.uk\/article\/beer-brewed-by-ai-intelligentx\"><span style=\"font-weight: 400;\">skapte en \u00f8lsmak<\/span><\/a><span style=\"font-weight: 400;\"> ved hjelp av en n\u00e5 primitiv Facebook AI-chatbot.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Design og utvikling av kunstig intelligens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hver boks med Y3000 har en QR-kode som, n\u00e5r den skannes, gj\u00f8r det mulig for kundene \u00e5 kikke inn i \u00e5r 3000 via Coca-Cola Creations Hub.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der kan forbrukerne endre bildene sine ved hjelp av det tilpassede Y3000 AI Cam, drevet av Stable Diffusion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stable Diffusion er en AI-bildegenerator som har blitt <\/span><a href=\"https:\/\/dailyai.com\/nb\/2023\/08\/inside-the-battle-between-artists-and-ai-image-generators\/\"><span style=\"font-weight: 400;\">overveldet av s\u00f8ksm\u00e5l<\/span><\/a><span style=\"font-weight: 400;\"> med p\u00e5stand om ulike brudd p\u00e5 opphavsretten, de fleste <\/span><a href=\"https:\/\/dailyai.com\/nb\/2023\/08\/stability-ai-under-pressure-as-senior-staff-leave\/\"><span style=\"font-weight: 400;\">s\u00e6rlig fra Getty Images<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y3000-kameraet bruker pop-art vaporwave-filter p\u00e5 bilder og finnes ogs\u00e5 som Instagram-filter.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Se dette innlegget p\u00e5 Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CxGCZEsNzZb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Et innlegg delt av Coca-Cola (@cocacola)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola har ofte fors\u00f8kt \u00e5 integrere banebrytende teknologi i merkevarebyggingen sin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Etter \u00e5 ha satset p\u00e5 Augmented Reality i fjor, omfavner vi n\u00e5 kraften i kunstig intelligens og fortsetter \u00e5 bygge opp selskapets evner p\u00e5 dette spennende omr\u00e5det. Coca-Cola Creations har skapt nye veier for \u00e5 utdype v\u00e5rt engasjement med eksisterende fans og de som kanskje ikke har vurdert merkevaren f\u00f8r\", sier Vlad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola har ogs\u00e5 hentet inn bransjeeksperter for \u00e5 lede sine AI-satsinger. De ansatte nylig Pratik Thakar som global leder for generativ AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thakar <\/span><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/09\/08\/the-amazing-ways-coca-cola-uses-generative-ai-in-art-and-advertising\/\"><span style=\"font-weight: 400;\">sa at AI kunne<\/span><\/a><span style=\"font-weight: 400;\"> fungere som en bro mellom menneskelig kreativitet og merkevareidentitet: \"Coca-Cola har alltid bygget bro over kl\u00f8ften ... hvordan kan vi gj\u00f8re det mer tilgjengelig ... mer spiselig og noe som er nyttig for alle?\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med Y3000 Zero Sugar har Coca-Cola illustrert hvordan kunstig intelligens gjennomsyrer produktutvikling og markedsf\u00f8ring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drikken er tilgjengelig i en begrenset periode i utvalgte markeder, inkludert USA, Canada, Kina, Europa og Afrika. Det vil ogs\u00e5 finnes en \"Original Taste\"-versjon av drikken.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola har lansert Coca-Cola Y3000 Zero Sugar, en brus i begrenset opplag som er skapt i samarbeid med AI.  Drikken ble lansert tidligere denne m\u00e5neden, og har som m\u00e5l \u00e5 tilby forbrukerne en \"smak av fremtiden\", if\u00f8lge en uttalelse fra selskapet.  For \u00e5 skape Y3000 sier Coca-Cola at de brukte innspill fra fans over hele verden for \u00e5 veilede dem i utformingen av smaken, og deretter brukte de AI til \u00e5 avgrense smaksprofilene og designe drikkens eksterne emballasje - inkludert logo og tekstskript.  Oana Vlad, Cocas senior director of global strategy, uttalte i en pressemelding: \"Vi h\u00e5per at Coca-Cola fortsatt vil v\u00e6re like relevant og forfriskende i fremtiden.<\/p>","protected":false},"author":2,"featured_media":5420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[373,233,174],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-coca-cola","tag-image-generator","tag-stable-diffusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola unveils &quot;Y3000,&quot; the first soda flavor co-created by AI | DailyAI<\/title>\n<meta name=\"description\" content=\"Coca-Cola is pushing the boundaries of AI-driven marketing and product development with the recent launch of Coca\u2011Cola Y3000 Zero Sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola unveils &quot;Y3000,&quot; the first soda flavor co-created by AI | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola is pushing the boundaries of AI-driven marketing and product development with the recent launch of Coca\u2011Cola Y3000 Zero Sugar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2023\/09\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T16:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T19:36:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/09\/shutterstock_1105023368.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/09\\\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/09\\\/coca-cola-unveils-y3000-the-first-soda-flavor-co-created-by-ai\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Coca-Cola unveils &#8220;Y3000,&#8221; 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