{"id":4302,"date":"2023-08-14T17:39:08","date_gmt":"2023-08-14T17:39:08","guid":{"rendered":"https:\/\/dailyai.com\/?p=4302"},"modified":"2023-08-14T17:39:08","modified_gmt":"2023-08-14T17:39:08","slug":"generative-ai-to-revamp-amazon-product-reviews","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2023\/08\/generative-ai-to-revamp-amazon-product-reviews\/","title":{"rendered":"Generativ AI for \u00e5 modernisere produktanmeldelser p\u00e5 Amazon"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Amazon har kunngjort sin beslutning om \u00e5 ta i bruk generativ AI for \u00e5 transformere produktanmeldelser.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De nye funksjonene vil hjelpe kundene med \u00e5 raskt vurdere produktfeedback uten \u00e5 m\u00e5tte fordype seg i utallige individuelle anmeldelser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon opplyser at de vil bruke denne teknologien til \u00e5 vise \"et kort tekstavsnitt rett p\u00e5 produktdetaljeringssiden som fremhever produktegenskapene og kundesentimentet som er nevnt i kundeanmeldelsene\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selskapet sa: \"Denne tekstbiten kan brukes til \u00e5 f\u00e5 en overordnet f\u00f8lelse av de felles temaene i anmeldelsene p\u00e5 en enklere m\u00e5te.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I tillegg planlegger Amazon \u00e5 presentere dem som interaktive knapper. Kunder som er interessert i \u00e5 utforske spesifikke tilbakemeldinger om egenskaper som \"brukervennlighet\" eller \"ytelse\", kan ganske enkelt klikke p\u00e5 disse knappene for \u00e5 filtrere relevante anmeldelser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disse AI-funksjonene vil bli introdusert til et lite segment av amerikanske mobilbrukere. Amazon har til hensikt \u00e5 teste den nye funksjonen og utvide den til flere brukere i fremtiden, og uttaler: \"Selskapet vil jobbe for \u00e5 l\u00e6re og finjustere AI-modellene sine for \u00e5 forbedre effektiviteten deres.\"\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon fremhevet ogs\u00e5 risikoen ved \u00e5 lage AI-tilbakemeldingssammendrag fra potensielt falske anmeldelser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For \u00e5 bekjempe potensielt falske anmeldelser, understreket Amazon at de AI-drevne sammendragene kun vil omfatte tilbakemeldinger \"fra verifiserte kj\u00f8p\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De legger til: \"Dette inkluderer maskinl\u00e6ringsmodeller som analyserer tusenvis av datapunkter for \u00e5 oppdage risiko, inkludert relasjoner til andre kontoer, p\u00e5loggingsaktivitet, anmeldelseshistorikk og andre indikasjoner p\u00e5 uvanlig atferd, samt ekspertetterforskere som bruker sofistikerte verkt\u00f8y for \u00e5 oppdage svindel for \u00e5 analysere og forhindre at falske anmeldelser noen gang dukker opp i butikken v\u00e5r.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Falske anmeldelser er fortsatt vanlig p\u00e5 Amazon, og generativ AI gj\u00f8r dem <\/span><a href=\"https:\/\/dailyai.com\/nb\/2023\/07\/generative-ai-is-leveling-up-fake-reviews\/\"><span style=\"font-weight: 400;\">vanskeligere \u00e5 skille fra hverandre<\/span><\/a><span style=\"font-weight: 400;\"> fra den ekte varen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Selv om \"verifisert kj\u00f8p\"-taggen gj\u00f8r det lettere \u00e5 skille ut autentiske anmeldelser, er hele 40% av alle anmeldelser sp\u00e5dd \u00e5 v\u00e6re falske p\u00e5 en eller annen m\u00e5te.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon har kunngjort sin beslutning om \u00e5 bruke generativ AI for \u00e5 transformere produktanmeldelser. De nye funksjonene vil hjelpe kunder med \u00e5 raskt m\u00e5le produktfeedback uten \u00e5 fordype seg i utallige individuelle anmeldelser.  Amazon uttalte at de vil bruke denne teknologien til \u00e5 inneholde \"et kort avsnitt med tekst rett p\u00e5 produktdetaljesiden som vil fremheve produktegenskapene og kundesentimentet som er nevnt p\u00e5 tvers av kundeanmeldelser.\" Selskapet sa: \"Denne tekstbiten kan brukes til \u00e5 f\u00e5 en generell f\u00f8lelse av de vanlige temaene p\u00e5 tvers av anmeldelsene lettere.\" I tillegg planlegger Amazon \u00e5 presentere dem som interaktive knapper. Kunder som \u00f8nsker \u00e5<\/p>","protected":false},"author":2,"featured_media":4303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[141,107],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-amazon","tag-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generative AI to revamp Amazon product reviews | DailyAI<\/title>\n<meta name=\"description\" content=\"Amazon has announced its decision to employ generative AI to streamline product reviews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2023\/08\/generative-ai-to-revamp-amazon-product-reviews\/\" \/>\n<meta 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