{"id":2355,"date":"2023-07-07T16:38:54","date_gmt":"2023-07-07T16:38:54","guid":{"rendered":"https:\/\/dailyai.com\/?p=2355"},"modified":"2023-07-07T16:42:37","modified_gmt":"2023-07-07T16:42:37","slug":"viral-deep-fake-advert-targets-martin-lewis-and-elon-musk","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2023\/07\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\/","title":{"rendered":"Viral dyp falsk svindelannonse rettet mot Martin Lewis og Elon Musk"},"content":{"rendered":"<p><b>Martin Lewis, the founder of MoneySavingExpert, has become the center of a deep fake AI scam.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The scam involves a fake video falsely portraying Lewis endorsing a fictitious investment scheme supported by Elon Musk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Martin Lewis is a prominent consumer financial advice expert from the UK that helps people manage their money. There have been other viral celebrity deep fake scams, including one promoting a <\/span><a href=\"https:\/\/blog.avast.com\/teslacoin-crypto-scam\"><span style=\"font-weight: 400;\">crypto scam that involved Musk in 2022<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this particular scam was circulated in advert format and is purported to be the first of its kind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fraudulent video clip initially appeared on Facebook and spread to Twitter and Instagram. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It featured a deep fake version of Martin Lewis alongside an image of Elon Musk. Lewis\u2019s deep fake version said, &#8220;Elon Musk presented his new project in which he has already invested more than $3bn (\u00a32.4bn). <\/span><span style=\"font-weight: 400;\">Musk&#8217;s new project opens up great investment opportunities for British citizens. No project has ever given such opportunities to residents of the country. Given the interesting features of the app and having seen how it works, we think it&#8217;s safe to say that the experience is legitimate.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lewis reacted to the fraudulent video via a tweet: &#8220;WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE.<\/p>\n<p>This is frightening, it&#8217;s the first deep fake video scam I&#8217;ve seen with me in it. Govt &amp; regulators must step up to stop big tech publishing such dangerous fakes. People&#8217;ll lose money and it&#8217;ll ruin lives. <a href=\"https:\/\/t.co\/ZzaBELg1kg\">https:\/\/t.co\/ZzaBELg1kg<\/a><\/p>\n<p>\u2014 Martin Lewis (@MartinSLewis) <a href=\"https:\/\/twitter.com\/MartinSLewis\/status\/1677000805738479618?ref_src=twsrc%5Etfw\">July 6, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;This is frightening, it&#8217;s the first deep fake video scam I&#8217;ve seen with me in it. Govt &amp; regulators must step up to stop big tech publishing such dangerous fakes. People&#8217;ll lose money and it&#8217;ll ruin lives.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A spokesperson for Meta, <\/span><a href=\"https:\/\/www.moneysavingexpert.com\/news\/2023\/07\/beware-terrifying-new--deepfake--martin-lewis-video-scam-promoti\/\"><span style=\"font-weight: 400;\">told MoneySavingExpert<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;We don\u2019t allow this kind of advert on our platforms and the original video was proactively removed by our teams. We also removed a number of copycat adverts using the same imagery.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lewis later appeared on the UK TV show Good Morning Britain, <\/span><a href=\"https:\/\/www.itv.com\/news\/2023-07-07\/martin-lewis-issues-warning-not-to-fall-victim-to-deepfake-scam-video\"><span style=\"font-weight: 400;\">where he said<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;This is a deep fake. I mean they&#8217;ve put it together, we&#8217;re not quite sure of the exact tech. This is going around on Facebook at the moment and this, as far as I know, is the first deepfake scam advert that we&#8217;ve seen.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The source of the video is still unclear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s certainly the first with me in. It&#8217;s an absolutely terrifying development. This is still only the early stages of the technology and they are only going to get better.&#8221;<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u2018Deepfake\u2019 Martin Lewis Scam | Good Morning Britain\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iV3cD9oYij4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Lewis has a long history of fighting big tech on legal matters like scam adverts. In 2018, he battled Facebook over allegations that it had enabled scam adverts to spread on their platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eventually, Facebook <\/span><a href=\"https:\/\/www.moneysavingexpert.com\/news\/2019\/01\/martin-lewis-drops-lawsuit-as-facebook-agreed-to-donate-p3m-to-a\/\"><span style=\"font-weight: 400;\">agreed to donate \u00a33m<\/span><\/a><span style=\"font-weight: 400;\"> to Citizens Advice and set up a project to prevent scam adverts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lewis told Good Morning Britain, &#8220;We still have an absolute Wildwest on social media and other big tech advertising platforms that allows scammers to get away with impunity.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;And what I want everybody watching to remember every time you see one of those adverts [is] one of the big tech firms is being paid to promote that advert, and these destroy vulnerable people and many non-vulnerable people&#8217;s lives.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another week, another <a href=\"https:\/\/dailyai.com\/2023\/05\/fake-ai-image-of-pentagon-explosion-goes-viral-on-twitter\/\">deep fake saga<\/a>. This again proves that fraudsters are more agile than social media platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re almost guaranteed to circulate deep fake scams to thousands of people \u2013 even millions \u2013 before they\u2019re removed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as Lewis says, these scams will only get better. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Lewis, grunnleggeren av MoneySavingExpert, har blitt sentrum for en dyp falsk AI-svindel. Svindelen involverer en falsk video som feilaktig fremstiller Lewis som st\u00f8tter en fiktiv investeringsordning st\u00f8ttet av Elon Musk. Martin Lewis er en fremtredende ekspert p\u00e5 finansiell forbrukerr\u00e5dgivning fra Storbritannia som hjelper folk med \u00e5 administrere pengene sine. Det har v\u00e6rt andre virale kjendisdype falske svindel, inkludert en som markedsf\u00f8rer en kryptosvindel som involverte Musk i 2022. Denne svindelen ble imidlertid sirkulert i annonseformat og p\u00e5st\u00e5s \u00e5 v\u00e6re den f\u00f8rste i sitt slag. Det falske videoklippet dukket opprinnelig opp p\u00e5 Facebook og<\/p>","protected":false},"author":2,"featured_media":2356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[186,162,199],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-ai-fraud","tag-deep-fake","tag-scam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viral deep fake scam advert targets Martin Lewis and Elon Musk | DailyAI<\/title>\n<meta name=\"description\" content=\"Martin Lewis, the founder of MoneySavingExpert, has become the center of a deep fake AI scam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2023\/07\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viral deep fake scam advert targets Martin Lewis and Elon Musk | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Martin Lewis, the founder of MoneySavingExpert, has become the center of a deep fake AI scam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2023\/07\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T16:38:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T16:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/07\/shutterstock_629444987.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/07\\\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/07\\\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Viral deep fake scam advert targets Martin Lewis and Elon Musk\",\"datePublished\":\"2023-07-07T16:38:54+00:00\",\"dateModified\":\"2023-07-07T16:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/07\\\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\\\/\"},\"wordCount\":646,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/07\\\/viral-deep-fake-advert-targets-martin-lewis-and-elon-musk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/shutterstock_629444987.jpg\",\"keywords\":[\"AI fraud\",\"Deep fake\",\"scam\"],\"articleSection\":[\"Ethics &amp; 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