{"id":14483,"date":"2025-01-03T13:50:25","date_gmt":"2025-01-03T13:50:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=14483"},"modified":"2025-01-04T13:48:27","modified_gmt":"2025-01-04T13:48:27","slug":"metas-ai-invasion-signals-dramatic-shift-for-social-media","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/","title":{"rendered":"Metas AI-invasjon signaliserer et dramatisk skifte for sosiale medier"},"content":{"rendered":"

Meta har kunngjort planer om \u00e5 fylle Facebook og Instagram med AI-genererte profiler og innhold.\u00a0<\/strong><\/p>\n

Connor Hayes, Metas visepresident for produkt for generativ AI, skisserte selskapets visjon: \"Vi forventer at disse AI-ene over tid faktisk vil eksistere p\u00e5 plattformene v\u00e5re, p\u00e5 samme m\u00e5te som kontoer gj\u00f8r.\" <\/span><\/p>\n

Hayes la til at disse AI-enhetene vil ha \"biografier og profilbilder og v\u00e6re i stand til \u00e5 generere og dele innhold drevet av AI p\u00e5 plattformen\".<\/span><\/p>\n

Meta har allerede sett hundretusener av AI-figurer opprettet gjennom verkt\u00f8yene sine siden lanseringen i USA i juli, selv om de aller fleste brukerne ikke har offentliggjort kreasjonene sine.\u00a0<\/span><\/p>\n

Hayes bemerker at det \u00e5 gj\u00f8re Metas apper \"mer underholdende og engasjerende\" er en \"prioritet\" de neste to \u00e5rene, med s\u00e6rlig fokus p\u00e5 \u00e5 gj\u00f8re AI-interaksjoner mer sosiale.<\/span><\/p>\n

Metas bredere AI-planer er ambisi\u00f8se. Selskapet utvikler verkt\u00f8y for \u00e5 hjelpe brukere med \u00e5 lage AI-assistenter som kan svare p\u00e5 sp\u00f8rsm\u00e5l fra f\u00f8lgere. I 2025 planlegger de \u00e5 lansere programvare for tekst-til-video-generering som gj\u00f8r det mulig for skaperne \u00e5 sette seg selv inn i AI-genererte videoer.\u00a0<\/span><\/p>\n

Mark Zuckerberg avsl\u00f8rte ogs\u00e5 nylig AI-avatarer som er i stand til \u00e5 gjennomf\u00f8re direktesendte videosamtaler mens de etterligner en skapers personlighet perfekt, fra talem\u00f8nster til ansiktsuttrykk.<\/p>\n

Dette er en del av en bredere satsing p\u00e5 AI-generert innhold i bransjen. Snapchat lanserte verkt\u00f8y som gj\u00f8r det mulig for skapere \u00e5 designe <\/span>3D AI-figurer<\/span><\/a> for utvidet virkelighet, og rapporterer om en \u00e5rlig \u00f8kning p\u00e5 50% i antall brukere som ser p\u00e5 AI-generert innhold.\u00a0<\/span><\/p>\n

I mellomtiden har ByteDance-eide <\/span>TikTok<\/span><\/span><\/span> er pilot for \"Symphony\".<\/span><\/a> en serie verkt\u00f8y og applikasjoner som gj\u00f8r det mulig for varemerker og kreat\u00f8rer \u00e5 bruke AI i reklame\u00f8yemed, for eksempel til \u00e5 lage AI-genererte avatarer og automatisere oversettelse av innhold.<\/span><\/p>\n

AI-roboter p\u00e5 sosiale medier: Konsekvensene av dette<\/strong><\/h2>\n

Bransjeeksperter sl\u00e5r alarm om de psykologiske og sosiale konsekvensene av \u00e5 bygge inn AI-roboter i sosiale medier.\u00a0<\/span><\/p>\n

Becky Owen, global markedsf\u00f8rings- og innovasjonssjef i Billion Dollar Boy og tidligere leder for Metas innovasjonsavdeling, advarer om at \"uten robuste sikkerhetstiltak risikerer plattformene \u00e5 forsterke falske narrativer gjennom disse AI-drevne kontoene\".<\/span><\/p>\n

Hun understreker: \"I motsetning til menneskelige skapere har ikke disse AI-personaene levde erfaringer, f\u00f8lelser eller den samme evnen til \u00e5 relatere seg til andre.\"<\/span><\/p>\n

Owen advarer videre om at AI-tegn kan oversv\u00f8mme plattformene med materiale av lav kvalitet, noe som undergraver skaperne og svekker brukernes tillit.\u00a0<\/span><\/p>\n

Dette blir ekstra viktig med tanke p\u00e5 Metas historie med datamanipulasjon - spesielt den <\/span>Cambridge Analytica-skandalen<\/span><\/a>hvor brukerdata ble utnyttet for \u00e5 p\u00e5virke politiske meninger.\u00a0<\/span><\/p>\n

I stedet for bare \u00e5 samle inn brukerdata for \u00e5 m\u00e5lrette innhold, kan AI-enheter aktivt engasjere seg med brukerne, forme samtaler og p\u00e5virke meninger i sanntid, samtidig som de fremst\u00e5r som autentiske menneskelige deltakere i nettdiskursen.<\/span><\/p>\n

Meta hevder at de iverksetter beskyttende tiltak, blant annet obligatorisk merking av AI-generert innhold, men kritikere hevder at dette kanskje ikke er tilstrekkelig for \u00e5 forhindre at den autentiske menneskelige kontakten svekkes.<\/span><\/p>\n

Bots truer med \u00e5 ta over deler av internett<\/strong><\/h2>\n

If\u00f8lge <\/span>forskning fra Imperva<\/span><\/a>I dag stammer nesten halvparten av all internettrafikk - 49,6% - fra andre kilder enn mennesker.\u00a0<\/span><\/p>\n

Onde roboter st\u00e5r allerede for 32% av nettrafikken, noe som gir troverdighet til det som en gang ble avfeid som en konspirasjonsteori: konseptet om et \"d\u00f8dt internett\" der menneskelige stemmer i stadig st\u00f8rre grad overd\u00f8ves av kunstige stemmer.<\/span><\/p>\n

P\u00e5 et dypere plan signaliserer dette enda en utvikling mot et internett-\u00f8kosystem formet av AI-systemer.\u00a0<\/span><\/p>\n

De filosofiske implikasjonene er svimlende. Vi beveger oss mot en verden der v\u00e5re sosiale sirkler p\u00e5 nettet kan inkludere enheter som tenker og reagerer i overmenneskelige hastigheter, men som mangler ekte bevissthet eller f\u00f8lelsesmessig erfaring.\u00a0<\/span><\/p>\n

AI-profiler vil dele \"minner\" de aldri har hatt, uttrykke \"f\u00f8lelser\" de ikke kan f\u00f8le, og skape \"forbindelser\" uten evne til ekte empati eller forst\u00e5else.<\/span><\/p>\n

Ironisk nok kan sosiale medier, som opprinnelig ble skapt for \u00e5 gj\u00f8re det lettere for mennesker \u00e5 komme i kontakt med hverandre p\u00e5 tvers av store avstander, bli et sted der menneskelig kontakt i \u00f8kende grad formidles og utvannes av kunstige enheter.\u00a0<\/span><\/p>\n

Sp\u00f8rsm\u00e5let er ikke bare om AI kan etterligne menneskelig interaksjon p\u00e5 en overbevisende m\u00e5te, men om vi er forberedt p\u00e5 en verden der digitale enheter blir likeverdige deltakere i v\u00e5re sosiale rom p\u00e5 nettet.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Meta has announced plans to populate Facebook and Instagram with AI-generated profiles and content.\u00a0 Connor Hayes, Meta’s vice-president of product for generative AI, outlined the company’s vision: “We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.” Hayes added that these AI entities will have “bios and profile pictures and be able to generate and share content powered by AI on the platform.” Meta has already seen hundreds of thousands of AI characters created through its tools since their US launch in July, though the vast majority of users<\/p>","protected":false},"author":2,"featured_media":14484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[131,180],"class_list":["post-14483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-meta","tag-social-media"],"yoast_head":"\nMeta's AI invasion signals dramatic shift for social media | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta's AI invasion signals dramatic shift for social media | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Meta has announced plans to populate Facebook and Instagram with AI-generated profiles and content.\u00a0 Connor Hayes, Meta’s vice-president of product for generative AI, outlined the company’s vision: “We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.” Hayes added that these AI entities will have “bios and profile pictures and be able to generate and share content powered by AI on the platform.” Meta has already seen hundreds of thousands of AI characters created through its tools since their US launch in July, though the vast majority of users\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T13:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-04T13:48:27+00:00\" \/>\n<meta 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